2013 might not seem that long ago, but for the building materials industry significant changes have occurred over this period. On this episode of The Whizard and the Guy from Oz Mark and Phil discuss the rapid rate of change in the manufacturing and building materials industry and why you MUST stay ahead of the game to remain viable. Tune in to hear how much actual change has happened within the industry and how to stay abreast of more transformation in construction to help keep your business moving in the right direction ..read more

On this week’s episode of the Whizard and Guy from Oz, Mark and Phil discuss one of the most innovative and exciting aspects of 3D printing and how it is used in construction. In a continuously evolving world of technology changes, 3D printing in the construction industry is now a reality.  Tune into this episode where the guys delve deep into the future of building materials with 3D printing, discussing the shift that will take place in the building process and how it may impact your business.     ..read more

On this episode of The Whizard and Guy From Oz, the importance of using different social media platforms to market your products and business is covered. Mark and Phil share how to gain wider acceptance for your brand and improve sales by expanding across different social platforms to become a social savvy business. Listen in to this episode to get a deep insight into social media marketing for  building materials and trade companies, and find out what platforms may suit your business best ..read more

On today’s episode of The Whizard and The Guy From Oz, Mark and Phil discuss how  COVID-19 will impact and change the future of construction and many of the positives that will flow onto the industry. They share their how different advancements in technology and processes will create speed and efficiencies in the work environment that has never been seen before. Join in to this week’s episode to find out how your place in construction may be disrupted or can stay ahead of the game ..read more

Today on the Whizard and the Guy from Oz, Mark and Phil delve deep into the impact and the effects COVID-19 its having on construction and the building materials sector. What changes can we expect to see in the future? Tune into this informative episode where  they share their take on how well the pandemic was handled and the future impacts to Australia and North America. Lots of great information in this one, enjoy ..read more

Today on the Whizard and the Guy from Oz, Mark and Phil dive deep into the mistake of talking price first up when selling building materials. They share their take on the “cheapest price wins” mindset, and how many building products miss a major opportunity to focus towards actual product benefits and the value provided without mentioning price. Together they pull from their 60+ years of knowledge in the industry, discussing how and why customers are eager for good customer experience and how you can train your people to win your customer over every day without talking price ..read more

Today on The Whizard and the Guy from Oz, Mark and Phil cover the topic of how products become best in their field and why it seems so lonely in this space. Although many believe product quality is key to building a popular and successful brand, Phil and Mark share experiences and examples of brands that prove there is more than just quality that makes them stand above the masses. Lots of gems from this one, enjoy ..read more

Whether you have building materials in the B2C space, trading B2B, or have an online offer to any demographic, your brand is the connector of your product to the market. On this episode of The Whizard and the Guy from Oz, Mark and Phil dive deep into what branding means for businesses in the building materials space and cover the common misconceptions of what a brand is. Highlighting the learnings of big brand successes in other industries, Mark and Phil share examples and opportunities for building material companies to build brands that will distinguish them from the pack. Tune in to this ep ..read more

In today’s episode on The Whizard and the Guy from Oz, Mark and Phil unleash their thoughts on common mistake’s businesses make during the fourth quarter in preparation for the new year, touching on many elements in business including budgeting, marketing and customer relations. With over 60+ years of experience in the industry combined, Mark and Phil share what they have learnt over their time in the space, where together they reveal how and why customers are changing at a rapid pace, diving into how they have learnt to strengthen the relationship with their clients, specifically during the f ..read more

A common misconception made about product marketing is the need to display a tonne of information to grab your customer’s attention. In today’s episode on The Whizard and the Guy from Oz, Mark and Phil discuss this theory, diving deep into why and how this actually has the opposite effect on the prospective customer. They relate this back to their own experiences, sharing examples on different ways of getting marketing materials to contractors or re-sellers. Whether you’re a supplier, contractor, architect or CEO of a building materials company, there is plenty to be gained from this one. Enjo ..read more