Many companies had a busy start to 2024, announcing new brands, products, collaborations, features, and even top-level leadership changes. So, other than AI, what were the main SaaS trends in 2024?   Last month, our team went to over 7 SaaS events across globe and here are some of our favorites Salesforce TrailblazerDX 2024 This San […] The post SaaS Events Review March 2024: Salesforce TrailblazerDX, SaaSBoomi, and SaaSOpen  appeared first on SaaS Mag ..read more

The Commercial Buildings market globally is a $1943 billion industry. But for a long time, digitization was deeply overlooked.   In 2017, Prabhu Ramachandran, along with his co-founders, set out to solve this problem with an IoT-led property operations platform allowing real estate owners and operators to aggregate building data, optimize performance, and control portfolio operations […] The post Digitizing a $1943 Billion Industry. How SaaS Firm Facilio is Future-Proofing Buildings for Tomorrow.  appeared first on SaaS Mag ..read more

At SaaS Mag, our ethos revolves around the idea of “Founders for Founders” – a community-driven approach where SaaS entrepreneurs come together to support and uplift one another. Conferences like SaaStock or MicroConf epitomize this core value, serving as epicenters of knowledge-sharing, networking, and inspiration.  However, limiting attendance to solely SaaS-focused events might mean missing […] The post SaaS Conference or Niche Conference? Which Has Better ROI  appeared first on SaaS Mag ..read more

In the realm of legal services, a (not so) silent revolution is underway. An industry traditionally perceived as conservative and technology-averse is now at the forefront of a technological renaissance. I’ve been a lawyer for more than 20 years and currently, I’m the Managing Partner of Indacochea & Asociados in Bolivia so let me say […] The post Navigating the Legal Renaissance: How SaaS is Transforming the Legal Industry appeared first on SaaS Mag ..read more

Software as a service solutions enable companies to quickly modify and adapt their strategies and have transformed the way businesses function. Yet, the SaaS market is highly diverse, as each SaaS product caters to unique customer needs, making it difficult to create a universal marketing strategy for every potential customer they could ever have. Hence, […] The post SaaS Customer Personas: A Guide to Effective Targeting appeared first on SaaS Mag ..read more

Venture capitalist Marc Andreessen famously said in 2011 “Software is Eating the World.” Today, Andreessen’s notorious blog post seems prescient. We’ve adopted software into our work and play so deeply that it’s both ubiquitous and invisible. More recently, Angela Strange, general partner at Andreessen Horowitz, announced every company will be a fintech company: “Nearly every […] The post Revenue’s More Important Than Ever. See Where to Find Five Times More on Your Platform. appeared first on SaaS Mag ..read more

In today’s rapidly evolving business landscape, the customer relationship management (CRM) field is undergoing a seismic shift. As companies strive to meet the ever-changing demands of their customers, CRM systems must adapt accordingly. According to a report by Statista, the global CRM software market was valued at $57 billion in 2020 and is projected to […] The post Revolutionizing CRM Implementation with Event-Driven Architecture appeared first on SaaS Mag ..read more

In the bustling world of SaaS, managers are more than just figureheads; they’re the pulse, the rhythm, and sometimes even the soul of their ventures. But what really makes a standout manager in this cutthroat digital jungle? You’d assume a SaaS manager should be all about the code and jargon, right? Think again. Sure, some […] The post More Than Just Fancy Footwork appeared first on SaaS Mag ..read more

The integration capabilities of the SaaS business model offer the capability of increasing customer bases for many companies. By integrating better payment and communications solutions, SaaS vendors allow users to access information through a subscription-based service from almost any device. The vendor manages the entire platform, and since the subscription service is flexible to adapt […] The post The SaaS Ecosystem: Understanding the Synergies in Collaborative Partnerships appeared first on SaaS Mag ..read more

The SaaS model is built on the concept of recurring revenue. SaaS companies will hone and develop their product, aiming to make it the best available tool on the market, and business customers will license access to the software on a ‘pay as you go’ basis. It’s a win-win scenario – customers gain access to […] The post One Overlooked Metric that SaaS Investors Need to Predict Future Growth and Stability appeared first on SaaS Mag ..read more