Choosing a virtual event platform to add to your marketing technology stack is no easy task. With the rise of the distributed workforce, virtual event platforms have been sprouting from the ground left and right. Just like any other piece of technology that you add to your stack, it requires careful consideration and a series of important decisions need to be made. The impact of selecting the wrong virtual event platform for your needs is too significant. In this article, we will go over the main decision trees to ensure that you find the right platform. 1. Determine your budget The first an ..read more

Virtual event platforms are typically the largest cost center when it comes to hosting virtual events. After all, they provide the infrastructure to make your virtual events happen. In this article, we will break down the costs of virtual event platforms so that you have an idea of the expenses involved to host small or large conferences. How much does a virtual event platform cost? The costs of hosting small virtual conferences with 10 to 100 attendees range from $50 to $250 per month. On the other hand, the costs of hosting large virtual events with 500 to 2500+ attendees range from $625 t ..read more

Christmas is a time of joy, happiness, and love. It brings people together which is so important now that we all have been socially distancing ourselves. Even though that will continue for a while, there are many ways to celebrate this festive season digitally. Christmas provides an opportunity to host virtual events that are much more informal than traditional B2B virtual events. This is the time, for us marketers, to be as creative as possible. Let’s all try to bring some extra joy this year to the people we work with directly and indirectly. B2B marketing is all about building relationshi ..read more

The virtual event market is booming! More and more platforms are being introduced to the market. It’s like when children enter a candy store: it’s very hard to make a purchasing decision! Marketers like you and I are asking ourselves: where do we host our virtual events? There are many things to consider when selecting your virtual event hosting platform. Well, we analyzed the major virtual event hosting platforms to make your purchasing decision a little easier. First, it must be noted that a clear distinction must be made between small and large virtual events. Where to host virtual events ..read more

Lacking creative inspiration? Creating event invitation emails of any kind can be challenging, especially for those who may have limitations to their creative skills. However, thanks to the internet and all the wonderful software available, creating B2B event invitation emails has never been easier. With the right tools and know-how, you can create email invitations that stand out from the masses of emails that a user gets on a daily basis. In this article, you’ll get the secret recipe to a successful event invitation email for all your business needs. The importance of emails for businesses ..read more

Creating a digital marketing strategy is just half the battle. You still have to ensure that your marketing strategies actually work to help you reach your business objectives - which is the focus of this article. You need to schedule regular digital marketing meetings where you review strategies and come up with action plans to drive your marketing and sales results.  For the most part, these meetings should be attended by key decision-makers who play a role in running digital marketing programs, such as the marketing director, project managers, traffic generation staff, and anyone els ..read more

Christmas is a time of joy, happiness, and love. It brings people together which is so important now that we all have been socially distancing ourselves. Even though that will continue for a while, there are many ways to celebrate this festive season digitally. Christmas provides an opportunity to host virtual events that are much more informal than traditional B2B virtual events. This is the time, for us marketers, to be as creative as possible. Let’s all try to bring some extra joy this year to the people we work with directly and indirectly. B2B marketing is all about building relationshi ..read more

Networking events are a great way to meet people who can help grow your business. Today, they are more accessible than ever, as you can select from a pool of events online. With the many choices available, it is easy to feel overwhelmed when figuring out where your business should invest its time. This article will shed some light on the tips you should bear in mind when choosing the right networking events for your business. Table of Contents 1. Consider Where Your Target Customer Hangs Out The first rule of choosing a networking event is finding your target audience or customers. Having a ..read more

Believe it or not, it’s the middle of 2021… Many sales organizations are in the midst of implementing new approaches to work, whether returning to the office, staying remote, or adopting a hybrid approach. Given the shifts, 2021 seems a particularly good year to bring sellers together and re-align sales efforts.  This year we’ve observed an uptick in midyear kickoff events, as well as larger sales summits, and national sales meetings. With that in mind, here are a few questions and answers if you’re wondering about if your org should host one, and how to do it right. Table of Contents W ..read more

Today, there is nothing strange about virtual events, as almost all industries have to go online. Last year, 73% of B2B marketers said webinars and online meetings had the highest lead generation rates. With the right approach, online meetings can be even more efficient and convenient for all users. But there is a logical question - how to promote your event and attract interested users? Using the modern opportunities of social media can be the right strategy. Below are ten helpful tips to promote your event via social platforms.  Table of Contents 1. Make Sure to Choose the Right Socia ..read more