How to Successfully Design a Multilingual Website: Tips & Considerations
Orbit Media Studios Blog
by Mackenzie Pelletier
4d ago
By Mackenzie Pelletier Hola, bonjour, gutentag, hello! If you’re reading this, you’re likely considering or currently working on designing a multi-language website. This can be an expensive and time-consuming undertaking, but one that can provide many benefits. Not only is a multilingual site more accessible to a wider audience, but providing content in more than one language is sometimes necessary for your business model or legal requirements. There are many reasons you may need to design a multilingual website: You or your client are a multinational organization. You or your client hav ..read more
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How to Update Old Posts for SEO: Best Practices, 5 examples …and One Big Mistake
Orbit Media Studios Blog
by Andy Crestodina
2w ago
By Andy Crestodina You wrote it years ago. It did well at the time. People liked it …it was opened and clicked. Google liked it …it was indexed and ranked. But readers and search engines moved on. And you never looked back. But maybe it’s time to update that old blog post. Maybe if you freshen it up, it would do well in inboxes and social streams. And maybe it would appear again in search results. For many bloggers, this works. The bloggers who update old articles are twice as likely to report “strong results” from content marketing. That’s according to our annual blogger survey. Since 20 ..read more
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Inbound vs. Outbound Marketing: 10 Tips to Improve Lead Generation and Encourage Conversions
Orbit Media Studios Blog
by Mackenzie Pelletier
2w ago
By Mackenzie Pelletier Are you leading the charge on refreshing your company’s marketing strategy? What is your lead generation goal for this month? Or your target sales number for the end of the quarter? Whether there is a magic number you’re striving to hit, or you’re aiming for qualitative change, most of us have a goal in mind for the end of the day, week, month or year. Understanding how to effectively use inbound and outbound marketing to reach potential clients can help you reach your goals. Let’s discuss the differences between the two, examples of both and how to know which is be ..read more
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Online Lead Generation: How Websites Drive Inbound Leads
Orbit Media Studios Blog
by Mackenzie Pelletier
1M ago
By Mackenzie Pelletier Lead generation is the process of attracting potential customers to your business, educating them on your offerings and encouraging them to convert and become a customer. Inbound lead generation involves attracting customers through content such as blog posts, ebooks, online guides, etc. Outbound lead generation involves more traditional tactics, such as cold calling, email marketing and direct mail. A website serves as both a platform for publishing and a machine for generating inbound leads. However, simply having a website that explains what you do and how to co ..read more
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How to Relaunch a High Ranking Websites: 13-Steps to Protect Your Rankings
Orbit Media Studios Blog
by Andy Crestodina
1M ago
By Andy Crestodina Nervous? Sweaty palms? The website launch date is coming soon. What if everything goes wrong? What if you lose your rankings in Google?? Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. If your current website ranks high and gets traffic from search engines, the idea of a website redesign may be terrifying. It shouldn’t be. As long as you follow best practices, you can expect a minimal impact. You may even improve your rankings. After ..read more
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How to Use GA4 for SEO: 7 Reports for SEO and Lead Generation
Orbit Media Studios Blog
by Andy Crestodina
2M ago
By Andy Crestodina Ranking isn’t really the goal in SEO. Traffic is. That means we need to use GA4 for SEO reporting, because traffic data isn’t in the SEO tools. Traffic isn’t the ultimate goal in SEO either. Lead generation is. That means we need quality traffic that converts into leads. That also means we need to use GA4, because that’s where our conversion data is. Welcome to our mini-guide for using Google Analytics to track SEO performance. We’ve outlined seven reports that show how to use GA4 for SEO, showing how you’re doing in Google search, from top-line traffic to bottom-line l ..read more
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Got Press? 20 Things To Do After You Win Media Coverage
Orbit Media Studios Blog
by Andy Crestodina
2M ago
By Andy Crestodina Congratulations! You just got some media coverage. There you are in the press or on someone’s blog. You’ve been mentioned. It feels great doesn’t it? But as the warm fuzzies wear off, the big question sets in… What do I do now? You’re getting a flurry of attention and traffic. But it won’t last long. Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. Here’s what a classic “press hit” looks like in GA4. It’s visible in your referral traffic and often your direct traffic. How do I get ..read more
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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company
Orbit Media Studios Blog
by Andy Crestodina
2M ago
By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Suddenly, the website (and maybe the current web partner aren’t cutting it). It’s time to redesign. You’re on the quest to choose a new web developer …which can be a challenging, high-stakes decision. Probably, you’ve been through this before and you know that in the world of web development, both costs and results vary wildly. This is a guide for qualifying (or disqualifying) possible web development companies. It is a list of 20 questions, based on our experience on the agency side, combining 25 years ..read more
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Web Design Requirements Checklist: 10 Must-Haves for Every Marketing Website
Orbit Media Studios Blog
by Andy Crestodina
2M ago
By Andy Crestodina An effective website has to do a lot of things right. Think about your ideal visitor. Something happens in their life that sends them looking for help. This is the moment of truth. They need what you do. They open a browser. Here’s what happens next… They search. Do you appear in search results? They click on your website. Does it load quickly?  They may be on a mobile device. Does the site display properly? They may have a visual impairment. Is the site accessible to them? They may not want to be tracked. Does the site comply with privacy laws? They read the pag ..read more
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7 Dead Ends On Your Website: How to Find and Fix them (with help from GA4)
Orbit Media Studios Blog
by Andy Crestodina
3M ago
By Andy Crestodina Click! You have a visitor. They land on a page and begin navigating around your website. Hopefully, answers are easy to find. Navigation labels are clear. Internal links are useful. The search tool is helpful. But then they hit a dead end. These are places where the flow of visitors stops because the page is blank. There are no offers, no information, no reason to stay. Probably, they close the tab or hit the back button. Here is a quick guide to finding and fixing website dead ends. We’ll list the seven most common dead ends on websites and suggest fixes that keep your ..read more
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