The Best Way to Personalize Customer Interactions
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet https://www.linkedin.com/pulse/best-way-personalize-customer-interactions-david-myron One of the benefits of a CRM system is the ability to create personalized customer interactions, but how personal should they be? To get to the core of this issue at each organization, there are several other questions that must be answered. First, does your company have the ability to capture, track, and manage the volume, velocity, and variety of Big Data to effectively monitor customer behaviors and attitudes? (To be clear, I’m not limiting Big Data to social customer data. Big Data is any unstructu ..read more
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My List of Thanks
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Every person’s career is the sum of so many people that have had impacts, small and large, over time, that it’s important to step back and acknowledge that help. This is a very personal post, but one that I’ve wanted to write for a long time. This list is a semi-chronological order, and inevitably I will forget people or oversimplify my writing a bit for sake of time and space, but here is my attempt to simply say thank you to a lot of people, without whom my career would not be what it is. My wife for countless reasons, but in this particular context, for supporting the original crazy ..read more
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Strategic Activation at the NFL Draft Experience
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Editor’s Note: You’ve probably noticed that I haven’t written for the blog much lately. I have taken on the CMO role at my company, KORE Software, which involves an increased focus on creating content for the company blog, podcast and more (you may want to check out the KORE blog here). This is a piece I published yesterday on that site, but I felt that it could be useful and interesting to my readers here as well. Enjoy! —– Last week I had the chance to be in Nashville attending the SponsorshipX conference leading up to the 2019 NFL Draft. On the Thursday afternoon durin ..read more
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Looking at Technology Driven Engagement with James Giglio
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet I recently had the chance to sit down with James Giglio, CEO of MVP Interactive, to talk about his background in the sports industry, how technology like VR and AR will continue to impact the fan experience both at home and in arena, as well as a recent project he worked on with the Philadelphia Flyers and the Wells Fargo Center. James, first off, tell us a bit about how you got into the sports industry? Six years ago, I was working as a director at an advertising agency handling the installation of ad campaigns for vacant storefronts. I started noticing a broader trend of brands infusi ..read more
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Inside the Real Time Photography Process of the New York Jets
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Have you ever wondered how teams turn around all those incredible Instagram photos and other social media images so quickly? Well watch this video below for an inside look at the New York Jets photography process on gamedays and you’ll see how they can get those shots from “on the field” to “on your phone” in an instant. Rael Enteen, the Jets Director of Digital and Social Media, explained: If we don’t turn content around quickly, we’re shooting ourselves in the foot as far as volume. The more volume we can put out, the more eyeballs we’re bringing to our account and the more follower ..read more
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Chelsea FC Foundation Announces New STEM Education Program with EVERFI
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Chelsea Football Club Foundation Announces New Program with EVERFI to Bring STEM Education to Students in Harlem Official Release: Earlier this week, the Chelsea Football Club Foundation, and education technology innovator EVERFI, Inc. officially launched the Digital Blue – Career Inspiration program bringing hands-on STEM teaching to 25 schools in Manhattan at no cost to the schools, inspiring the next generation of STEM professionals. The Chelsea Football Club Foundation and EVERFI announced the new project during a visit with students at Frederick Douglass Academy where they joined s ..read more
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Social Media Influencers Join #inviteHER Campaign
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Official Release: A little over a month after the #inviteHER campaign was launched, the initiative today becomes more than a concept but a call-to-action with help from celebrities and social media influencers across the golf and lifestyle spaces calling on their fans and followers to take part. This #inviteHER Day asks golf enthusiasts to use social media to extend an invitation to the women in their lives to join them for a golf experience, whether it be on the course, driving range or Topgolf facility. Among those taking part in the day are golf influencer Ashley Mayo (Twitter: @Ash ..read more
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The Future of Traditional Television Survival Relies on Live Sports
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Today’s post is courtesy of guest writer Sal Siino. It is undisputed that traditional television is entrenched in a battle against persistent ratings declines, rising rights fees, changing consumer habits and the rise of deeper-pocketed, technology-first competitors. As television executives map out their next moves, it is paramount that the retention of live sports rights comprise the bedrock of their evolving strategies. With its large audiences and attractive demographics, live sports rights have long been the foundation of broadcast network programming. In fact, the Fox broadcast ne ..read more
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Sports Business Week 2018
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Sports Business Week (aka #SBWeek18) is back for 2018, with networking events taking place around the world from October 15th to the 30th (we had to expand the definition of “week” in order to make sure we can host events in as many cities as possible). This is a great opportunity to come out and network with other sports business professionals that work or live in your area. All backgrounds are welcome, from those just starting out to industry veterans. The format of the evening is very casual, featuring 2-3 hours of open networking over drinks with your industry peers. All of our ..read more
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Brand Management in Sports with Dennis Moore of the Denver Broncos
The Business of Sports
by russell@thebusinessofsports.com (Russell Scibetti)
11M ago
Tweet Dennis Moore, the Denver Broncos’ Senior Vice President of Sales and Marketing, recently sat down with Luke Beatty, CEO of Brandfolder, to discuss brand licensing in sports, brand management, and the brand relationship with the overarching NFL family along with other topics on branding. Dennis Moore began his near 20 year career in the NFL with the Baltimore Ravens in 2000 before joining the Broncos in 2003 as the Executive Director of Premium Seating. He was promoted to Vice President of Sales and Marketing in 2010. Luke Beatty joined Brandfolder, a digital asset ma ..read more
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