Russo: Hey everyone. Welcome Michelle Bacharach CEO of Findmine, So tell me about Findmine and what’s going on right now? Bacharach: One of the reasons I started this business was that I believe personalization can literally bankrupt businesses. Russo: Wow!! Bacharach: There’s so much risk in just doing the personalization , and losing your brand’s editorial vision. There’s what’s right for the customer. What’s right for the brand. And this magic intersection is this tiny slice in the middle that without Findmine AND a personalization solution, you’re never gonna find it. R ..read more

Russo: I’m excited to welcome Greg Petro CEO of First Insight. I’m really thrilled because Greg, I, really admire your work. So I’m really glad to have you here. Thank you, Christine. It’s a pleasure to be with you. So let’s start with, voice of the customer. Okay. Okay. So first let’s hear how you define voice of the customer, but before we do that, how is it that you utilize voice of the customer? Right. Our objective at first insight and the work that we’ve done is about trying to understand what the customer wants, but also where they’re headed so that you can serve them. And I think to an ..read more

byChristine Russo onJun 24, 2022 (reposed from MarketScale) SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos on a vast scale. Butler’s background is in marketing, and she knows that the power of selling relies on good storytelling, “stories sell,” said Butler, StoryTap, “focuses on the actual video story, that’s gotta be at the h ..read more

By Christine Russo  Reprinted from Rethink Retail Cannes Lions, while rooted in the celebrations of creativity and awarding the work, is also a place for future thinkers and doers. Revenue, commerce, income, and ROI are, well, not really at the fore; leading one to believe creativity and commerce are odd bedfellows, adjacent and symbiotic rather than intertwined and co-dependent.  While commerce was not glaringly at the forefront of Cannes Lions, I found it hiding in the shadows—a fascinating twist providing insights into large retailers’ survival and creativity. Before we get into i ..read more

Reprinted from Marketscale https://marketscale.com/industries/retail/the-metaverse-is-a-brands-betterverse/ Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in the virtual and physical world simultaneously. Hochberg believes that the term Metaverse should not be synonymous with confusing. If Hoc ..read more

Republished from Marketscale The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, but its future is bright as new innovation is changing g-commerce. On the latest episode of “What Just Happened?” host Christine Russo sat down and talked about the subject with Jonathan Attias, the CEO and co-founder Sayollo — a g-commerce platform strictly for mobile ..read more

https://www.rethink.industries/article/4-reasons-why-the-metaverse-matters-for-retail-and-brands/ Image Courtesy of Meta The Metaverse is making consumers across the globe turn their heads and it’s not just young people. Immersive technologies are quickly becoming more versatile, convenient, and enjoyable to use in our day-to-day lives and Meta has firmly established itself as a visionary in the space. Here, I’ll explore the reasons why the Metaverse is not just ahead of the competition, but a must-have for retailers and brands who want to achieve more using virtual commerce. Immersive Matter ..read more

https://www.rethink.industries/article/cart-abandonment-is-the-just-looking-of-e-commerce/https://www.rethink.industries/article/cart-abandonment-is-the-just-looking-of-e-commerce/ A superior in-store shopping experience involves great customer service from a sales team with excellent product knowledge who make appropriate recommendations and know what would be perfect for you. Behind the scenes, there are teams creating training programs, building, and monitoring KPIs, and setting clienteling and operational programs and standards. In e-commerce, tech tools, such as AI-powered recommendation ..read more

https://www.rethink.industries/article/the-emergence-of-nontraditional-digital-shopping-channels/ Today, shoppers are seeking non-traditional shopping channels. Digital retail can take shape in different forms. This is to emphasize that digital retail does not solely mean a website.  In fact, many shoppers plan to shop digitally without engaging in a website at all. According to a report by Brightpearl via Retail Dive 68% of Gen Z consumers plan to use nontraditional shopping channels for their Black Friday and Christmas shopping Among the top five “alternative” places where Gen Z p ..read more

Resale is huge. It has a major impact on keeping clothing out of landfills, drives new/younger clients and is big business. However, this isn’t a story about resale. It is about brands being excluded from resale revenue and, because of technology solutions , that’s over. Four of the four major resellers have listed publicly or been acquired in the past 39 months and, in contrast, 4 out of hundreds of retail sector companies (traditional retail, brands, ecomm) have IPO’d over the same period of time. It is worth it for brands and retailers to take a good hard look at the resale revenue their pr ..read more