How to Craft Compelling Sales Videos That Convert
Sales & Marketing Management
by Austin Davis
1d ago
Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget. The post How to Craft Compelling Sales Videos That Convert appeared first on Sales & Marketing Management ..read more
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Why Your Incentive Plan Isn’t Working
Sales & Marketing Management
by Paul Nolan
1d ago
Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management ..read more
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Money Isn’t the Only Motivator
Sales & Marketing Management
by Paul Nolan
1d ago
Five types of workplace recognition that employees say are the most memorable. The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management ..read more
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Gift Cards Motivate Skills Building
Sales & Marketing Management
by Paul Nolan
1d ago
A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management ..read more
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Ingredients for a Successful Sales Incentive Program
Sales & Marketing Management
by Andres Lares, Shapiro Negotiations Institute
1d ago
Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management ..read more
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Review and Tweak Incentive Campaigns Regularly
Sales & Marketing Management
by Paul Nolan
1d ago
Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management ..read more
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Leveraging Technology to Enhance Decision-Making for Sales Leaders
Sales & Marketing Management
by Devin Partida
4d ago
The right technology can help sales leaders spot new markets, gauge the successes of initiatives and adjust to critical information in real time. Are you deploying technology in these key areas? The post Leveraging Technology to Enhance Decision-Making for Sales Leaders appeared first on Sales & Marketing Management ..read more
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Likes Galore, Sales Zero?
Sales & Marketing Management
by Eric Ryan
1w ago
Social media likes offer a surface-level view of engagement that doesn’t necessarily translate to real business value. Here's how to move beyond the allure of vanity metrics to metrics that signal progress toward achieving business goals. The post Likes Galore, Sales Zero? appeared first on Sales & Marketing Management ..read more
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How to Create a Sales Enablement Plan for Outsized Commercial Impact
Sales & Marketing Management
by Mike Katz
1w ago
With this three-step enablement plan, sales enablement leaders have the formula to customize content geared toward today’s digital landscape, build a proactive, nimble enablement function, and measure and clearly convey enablement’s impact to the commercial team. The post How to Create a Sales Enablement Plan for Outsized Commercial Impact appeared first on Sales & Marketing Management ..read more
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The Impact of Web Hosting on User Experience
Sales & Marketing Management
by Paul Wheeler
2w ago
Who you choose to host your website can have drastic effects on your marketing efforts and in turn, your sales. The post The Impact of Web Hosting on User Experience appeared first on Sales & Marketing Management ..read more
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