Now, more than ever, sustainability is at the forefront of the global conversation. As consumers become aware of the environmental impact, brands are realizing that sustainable practices are not just about meeting consumer needs. They do things to make a difference. One of the most effective ways for brands to connect with this new generation of environmentalists is through sustainable marketing. Orvador always strives to highlight the importance of sustainability in today’s business environment; look at some of our most effective sustainable marketing strategies that have helped brands grow a ..read more

In the digital age, where visibility is paramount, Search Engine Optimization (SEO) stands as the linchpin for companies. But what happens when this fundamental tool meets the world of sustainability? Welcome to Orvador, where we are all about offering sustainable SEO solutions to brands that are making their mark in the world of sustainability. In this blog, let’s unravel the dynamic realm of SEO for sustainable brands, exploring how strategic virtual visibility can amplify the impact of eco-friendly organizations. The Game-Changing Power of SEO for Eco-Friendly Brands In the vast landscape o ..read more

The circular economy has been of increasing importance to the Indian consumer. Combined with the expanding middle class, people are actively looking for ethical products and businesses. Quick purchases were the norm in the previous decade. Consumers are now doing their research. They do not hoard their belongings and look for a singular long-term usage of their products, be it food or fashion.   A potential customer, who always carries a mobile, is always on the lookout for new products, wherever they are. Such micro-moments have to be created by brands, with an IBM report mentioning tha ..read more

The COVID-19 pandemic has shifted the way we consume the media, how we move about in public, and more importantly, our methods of buying essentials and products have completely moved online.  In March 2020, when the lockdown was announced, UPI transactions skyrocketed to an incredible 565%, as per an ET Money report. Any business, be it a traditional or an eCommerce one has been forced to move online.  Shopify, a proprietary eCommerce platform for online stores and retail point-of-sale systems, grew over 38% to 457 million merchants in 2020.    Let’s understand what is SEO ..read more

Search engines exist to give users answers to their queries within seconds. The top-quality results are usually on the first page of the search engine. This is determined by a variety of factors. SEO or Search Engine Optimization is a method where organizations can organically get donor leads or supporters without paying for ads or sponsored content.  In 2021, newer trends are emerging. Google has indicated that voice search and the importance of UI-UX design will play a major role in a website’s ranking. In this blog, we will talk about how nonprofits can improve their Google rankin ..read more

An SEO audit is a process of analyzing the strengths and weaknesses of a website and how well it performs on the web. The main purpose of the audit is to identify various foundational issues that can affect the organic search performance of a website.  This process (that usually takes 2 to 4 weeks) also helps to discover the new SEO opportunities on the website and allows the website owners to stay updated with the current SEO requirements and trends. Comprehensive audits will assess the most significant of these ranking signals to identify where your website can improve. In this bl ..read more

Due to the coronavirus crisis, 2020 was filled with natural growth opportunities for eCommerce stores. With offline shopping becoming dangerous and inconvenient in many places, customers were inclined to make online purchases instead. However, the future of eCommerce in 2021 is such that eCommerce stores will have to work very hard to maintain and strengthen the momentum of the previous year. As the pandemic slowly fades away, customers will likely return to old habits. Don’t leave the future of eCommerce to unpredictable circumstances. Rather, take control of your eCommerce store’s growth by ..read more

Understanding KPIs and their Significance –    When you launch an ecommerce business, you invest so much more than just money – numerous ideas, countless hours, probably your life’s savings, and the trust of the people in your team. Now the time has passed and it is time to evaluate the actual results – for the people above you in your organization, for the client, and above all – for yourself! How do you prove productivity?  How do you show that you have added value to this project – in a measurable way?  The answer lies in the Key Performance Indicators or the KPIs! Key p ..read more

What Are The Core Web Vitals Of SEO? A lot of different factors influence how Google determines the rank of a website. One of these is page experience, which essentially evaluates the users’ experience on the page.      The existing search signals for page experience include mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. These factors are called the Core Web Vitals of SEO. They each represent a unique, measurable aspect of the user experience of the page, judging how user-friendly it is. Furthermore, since the Core Web Vitals of SEO m ..read more

  eCommerce Sustainability Is In Demand There is an increase in demand for sustainable brands around the world. This demand is led by the millennials and Gen Z consumers who are said to have a “social-first” mindset. Several types of research have proved the youngster’s preference for eco-friendly and green products. Making up for a good percentage of overall consumers in the market with high spending power, eCommerce brands have no choice but to fulfill this demand to thrive in the future.  The 2019 report, “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail ..read more