TikTok—when people hear the name, they think of viral dances and catchy trends. But there’s a lot more brewing behind those short clips. As of November 2023, the hashtag #TikTokMadeMeBuyIt had racked up a staggering 75 billion views. As brands look to reduce the gap between discovery and purchase, they are leaning on TikTok shopping to seamlessly integrate buying options directly into the platform. Ahead, learn how to set up a TikTok shop and use its native tools to reach potential customers and TikTok users.  Start selling online now with Shopify Start your free trial What is TikTok Sh ..read more

If you’re an affiliate marketer looking to boost your earnings, consider Pinterest. This platform boasts 518 million monthly users globally and predominantly attracts a female audience. With a keen eye for trends and a selection of appealing products, you can use Pinterest effectively to boost your affiliate sales. Let’s explore how you can set up your Pinterest account to generate passive income.  Start selling online now with Shopify Start your free trial What is Pinterest affiliate marketing? In Pinterest affiliate marketing, marketers create pins that include images or videos along ..read more

Manufacturing is the backbone of consumerism across countless industries. From the cars we drive to the products we use to the food we eat, manufacturers transform the world’s raw materials into the products that sustain modern life (and even the machines that produce the production). While it helps to have a general understanding of how manufacturing works, it’s especially helpful for those in ecommerce who want to find manufacturers that are the right fit. In this post, we’ll take a look at some key considerations, like what manufacturers are, a few types of manufacturers, and the role manu ..read more

Starting a business from scratch can be tough. On top of all the hard work it takes to get up and running, there’s always the possibility that it just might not work out in the end. That’s why some entrepreneurs opt to buy online businesses instead of building them from square one. By buying an already established business, you can be sure the business model and operations are a success. It doesn’t mean less work, but it does mean a softer landing for many. Let’s look at some considerations and the best marketplaces to browse if you’re looking to buy an existing online business.  Start ..read more

There are endless online courses out there, covering just about any topic you can think of. There’s good reason for this: Online courses benefit students and creators alike. Students can access affordable online education, while creators get paid to do what they love—and everyone can do these things on demand from anywhere in the world. If you’re ready to learn how to create an online course, you’re in the right place. In this article, we’ll go over the key steps to create an online course that showcases your skills and knowledge, teaches your students something truly valuable, and helps you ..read more

The most successful products on the market are born by performing thoroughly comprehensive research into what customers are actively looking for, not by building or choosing a product without research and hoping for the best. This is where tools like Google Trends can give you a boost. Google Trends data can help you uncover what’s popular right now, so you can cater your offerings to the market and increase your chances of getting sales and loyal customers. Let’s take a look at Google Trends, which products are trending this year, and how you can do keyword research to identify seasonal tren ..read more

With global online sales predicted to reach $6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear. Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture. Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business. Start selling online now with Shopify Start your free trial What is ecommer ..read more

You can’t beat the feeling of achieving a hard-earned goal. But no matter how fulfilling the payoff is, it’s often not enough to push us past our comfort zone to cross the finish line. Often, we need some help keeping ourselves and our teams focused, efficient, and motivated. This is where SMART goals come in. With the SMART goal framework, you can set meaningful goals and track your progress toward completing them. Let’s take a look at the framework, how to use it, and some examples and tips to help you make and nail your own SMART goals. Start selling online now with Shopify Start your fre ..read more

Advertising is necessary for many businesses to build momentum and keep growing. But like everything in business, it requires strategy. One of the most critical considerations for your ad campaigns is making sure you’re not consistently putting resources in without getting enough revenue in return. That’s why it’s important to set, track, and monitor business metrics to make sure you’re meeting your goals. Return on ad spend (ROAS) is one of those metrics—so be sure to add it to your weekly, monthly, and quarterly analytics. Let’s take a look at what it is, how to calculate ROAS, and some tip ..read more

Apple, Starbucks, and McDonald’s have all updated their visual identities over the years. Have you seen how their logos and styles have evolved? This process, known as rebranding, allows companies to freshen up their image and connect with new audiences. Ahead, learn why businesses choose to rebrand, the effort required to revamp your brand’s image, and strategies for a successful rebranding effort.  Start selling online now with Shopify Start your free trial What is rebranding? Rebranding happens when a business updates or completely changes its identity to give its brand a new look an ..read more