With global online sales predicted to reach $6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear. Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture. Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business. Start selling online now with Shopify Start your free trial What is ecommer ..read more

You can’t beat the feeling of achieving a hard-earned goal. But no matter how fulfilling the payoff is, it’s often not enough to push us past our comfort zone to cross the finish line. Often, we need some help keeping ourselves and our teams focused, efficient, and motivated. This is where SMART goals come in. With the SMART goal framework, you can set meaningful goals and track your progress toward completing them. Let’s take a look at the framework, how to use it, and some examples and tips to help you make and nail your own SMART goals. Start selling online now with Shopify Start your fre ..read more

Advertising is necessary for many businesses to build momentum and keep growing. But like everything in business, it requires strategy. One of the most critical considerations for your ad campaigns is making sure you’re not consistently putting resources in without getting enough revenue in return. That’s why it’s important to set, track, and monitor business metrics to make sure you’re meeting your goals. Return on ad spend (ROAS) is one of those metrics—so be sure to add it to your weekly, monthly, and quarterly analytics. Let’s take a look at what it is, how to calculate ROAS, and some tip ..read more

Apple, Starbucks, and McDonald’s have all updated their visual identities over the years. Have you seen how their logos and styles have evolved? This process, known as rebranding, allows companies to freshen up their image and connect with new audiences. Ahead, learn why businesses choose to rebrand, the effort required to revamp your brand’s image, and strategies for a successful rebranding effort.  Start selling online now with Shopify Start your free trial What is rebranding? Rebranding happens when a business updates or completely changes its identity to give its brand a new look an ..read more

It’s hard to spend a day online without seeing or hearing the word “influencer.” Influencing has become so massive that many view it as a viable and desirable career path. According to research, 57% of surveyed Gen Zers said they’d like to become a social media influencer, compared to 41% of adults overall. There are virtually unlimited opportunities to succeed across multiple social media platforms—but it requires the right balance of personality and charisma, along with marketing savvy and a thoughtful social media marketing strategy. Let’s take a look at what an influencer is, some traits ..read more

Instagram Stories are still where it’s at, with 900 million people tuning in daily. It’s where trends take off and moments are captured, shared, and remembered. To ensure your content leaves a lasting impression, you need to use the optimal Instagram Story size and dimensions. Let’s check out the best tips and the right Instagram Story sizes to help you make professional and interesting Instagram Stories. Start selling online now with Shopify Start your free trial What are Instagram Story dimensions? Instagram Story dimensions are 1080 pixels by 1920 pixels. This means your image or video sh ..read more

In the business world, ethical behavior is about more than just doing the “right” thing—it’s a far-reaching concept that affects almost every aspect of a company. Ultimately, it can determine how your business performs in the long run. On one hand, ethical business practices help determine things like compliance with laws and regulations. On the other hand, they influence your relationships with all stakeholders in your business, including public reputation, customer trust, employee satisfaction, and retention. Let’s take a look at what business ethics are, some types and principles, and how ..read more

When you have a brilliant business idea, it’s easy to get caught up in the excitement. Innovators and entrepreneurs often dream big, thinking up extra features and functions they can add to make their product truly amazing. But it’s wise to first take a step back. Instead of creating a fully fledged product with all the bells and whistles, consider a minimum viable product (MVP). An MVP can help you collect valuable user feedback while ensuring you don’t over-invest in your initial idea. Below isa look at what minimum viable products are, how they benefit entrepreneurs, and how you can use th ..read more

Creating an SEO strategy for your website is one thing. But measuring the impact of your efforts? That’s where the real work begins. You need a reliable way to track progress and understand if your strategies are yielding the desired results. Enter SEO reports. These reports provide detailed insights into your website’s performance metrics. With a snapshot of key indicators such as search engine position and organic traffic, you can gauge the effectiveness of your SEO efforts and make data-driven decisions. Start selling online now with Shopify Start your free trial What is an SEO report? A ..read more

Search engine optimization—SEO for short—is the key to making your website more visible online. However, just installing an SEO plug-in or stuffing your content with keywords won’t cut it. To truly improve your site’s reach and rank, you’ll need to build a comprehensive SEO strategy based on competitor analysis and an understanding of user intent.  Start selling online now with Shopify Start your free trial What is SEO? SEO is the process of optimizing a website so its pages rank better in search engines. It helps businesses gain organic traffic and reach a wider customer base. There ar ..read more