Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand. Although the country is known as the prime human capital for outsourcing IT, customer service, and virtual assistants, Filipino content writers stand just as strong. If you’re looking to hire a cont ..read more

Unless you’ve been severely out of the loop, you’ve probably heard of TikTok. The social media platform’s impact is undeniable, with nearly a billion active users worldwide. TikTok has revolutionized content creation, shaping trends, fostering creativity, and engaging diverse audiences around the globe. Introduced in the Philippines in 2017, it quickly became a vibrant hub for creators and users alike. Today, the Philippines boasts a thriving TikTok community with millions of active users. Notable Filipino creators like Niana Guerrero and Sassa Gurl have even garnered immense followings. Read ..read more

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. What once began as a hobby for many now blossoms into a lucrative career path. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.  According to recent statistics, more than half (55.6%) of online Filipinos watch vlogs every day, which ranks the Philippines at the top spot as the country with the highest vlog consumption ..read more

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. Whether you plan to jumpstart or boost your company’s online success, adding an SEO specialist to your team can be a game changer. This comprehensive guide discusses the qualifications and hiring process t ..read more

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some ex ..read more

When a social media platform gains popularity, it’s almost a guarantee that Filipinos will flock to it. Known as the Social Media Capital of the World, the Philippines was home to  84.45 million social media users in January 2023, around 72.5% of the country’s total population. With numbers like that, it’s no wonder many local companies try to boost their social media presence, especially on Facebook. In fact, you can find 44.1% of brands setting up ads on the platform, which makes sense, given the amount of time Filipinos spend there.  As a marketer looking to expand your reach, lev ..read more

TikTok has become a cultural phenomenon in the current digital age. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino users—ranking eighth worldwide. Why? TikTok gives people of all ages, from baby boomers to Gen Z, an opportunity to express themselves freely in front of a vast audience. TikTok has also shaped the Philippines’ social media culture, arguably more than Vine or Instagram Reels ever did. Its unique format has given rise to numerous trends and challenges permeating other social media channels, from dance craze ..read more

Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. It is a prime spot for influencers to start their careers. The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. With this fact in mind, it ..read more

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alph ..read more

In the ever-evolving design world, creative professionals like yourself should stay up-to-date with the latest tools, inspiration, and resources. Fortunately, today’s digital landscape offers many innovative platforms and websites that can greatly enhance your workflow and creativity. In this blog, we’ve compiled the 15 best websites for designers this year. From providing sources of inspiration to offering powerful collaboration tools, these websites can become your go-to resources for all things design in 2023. Bookmark them now and elevate your design game! 1. Muzli Inspiration As a designe ..read more