If running a business were easy, then everyone would do it. But this is certainly not the case, and being an entrepreneur comes with its extensive baggage of constant challenges. One of these obstacles is failing to understand your customers. At some point, every business will face the reality that not every customer will be satisfied with their purchase, and the more they try to ignore it, the more it can damage their reputation. Employers and employees can get so wrapped up in reaching goals and meeting deadlines that they forget that there is an actual person with opinions, expectations, a ..read more

Time management is a skill that every business wants to master. Efficient, productive, and consistent are some of the adjectives that describe a successful business. However, becoming known for such terms is harder than one may expect. Poor time management is one of the most common challenges that businesses face on a daily basis, and it can have long-lasting negative ramifications. For this reason, we have decided to focus on this theme for the third chapter of our five-week series. We will explore what it means to manage your time poorly and provide solutions to remove this obstacle from yo ..read more

As seen in Chapter One, many challenges can arise during a company’s growth journey, including the damaging effects of malicious reviews. Unfortunately, encountering negative and fake reviews is not the only obstacle businesses face. Another setback that is often overlooked is the lack of brand awareness.  Why is this a big problem? Consider this: if consumers cannot find your brand and do not know who you are, it becomes incredibly challenging to attract new customers and generate conversions, limiting your business’ success. In this article, we’ll delve deeper into the importance ..read more

To make their business a success, entrepreneurs will often invest a significant amount of time and resources into building their brand and reputation with the aim to attract and retain customers. However, despite these efforts, businesses are not immune to challenges that can hinder their growth. One of the most common obstacles companies may face is dealing with malicious reviews that can severely damage their image, lead generation and conversion rates. Indeed, negative public feedback can be devastating, and fake reviews can be even more harmful. Fortunately, there are measures that busine ..read more

Running a business is no easy task. It takes a lot of hard work, dedication and perseverance to make it a success. However, despite your best efforts, you may still encounter various common issues most businesses face at some point in their journey. From receiving malicious reviews to having a low customer retention rate, there are many obstacles that can impede your progress. Thankfully, for every problem, there is a solution. In this article, we will delve into five of the most common business challenges and offer practical solutions to overcome them with the aim of breaking loose from stag ..read more

Care homes play a crucial role in helping those that require extra support in their day to day. From personal care to providing accommodation, their mission is to ensure the mental and physical well-being of their residents. Today, there are around 430,000 UK citizens currently residing in care homes. Reputation is indeed crucial for any company, but for those in this sector, an image can make or break the business. After all, it takes immense trust to put a loved one in a care home and be cared for by a stranger, and it needs an unshakable reputation to gain that credibility. When this is ac ..read more

As the cost of living takes over every part of our daily lives, will our purchases become less sustainable too? In 2022, the green technology and sustainability market reached $46.5 billion and is expected to be worth $417 billion by 2030. This growth is partly thanks to NGOs such as the United Nations implementing rules and blueprints for global sustainable development and adoption. However, part of this increased interest has also been incentivized by consumers, by people like you and me. From recycling waste, using reusable water bottles and buying eco-friendly clothing, we are leaving our ..read more

We are thrilled to announce the launch of our new business growth service, BrandGrowth. Our pioneering and innovative strategy has been meticulously developed and tested to manage every aspect of a business’s growth, allowing our clients to focus on other crucial tasks of running a company. But what is BrandGrowth and what benefits does it offer? To gain a deeper understanding, we interviewed our co-founder, Ben Page, about this exciting new service. An Interview About BrandGrowth   Question #1: First of all, what is BrandGrowth?  BrandGrowth is a service aimed at helping busin ..read more

What business trends will we adopt in 2023? Businesses in every industry have gone through immense challenges and transformations during the past few years, adapting to sudden changes to stay relevant and not fall behind. However, as the effects of the pandemic seem to calm down, other threats will continue to arise in 2023, including a possible recession and the cost of living crisis. For this reason, it is vitally important to consider the trends that will surface and solidify this year and, with this knowledge, implement new strategies to not only survive but also grow and succeed. Within ..read more

How valuable are video testimonials to you? The answer should be a lot, and here’s why. Today, 79% of consumers have watched this form of visual content to get further information about a company. What’s more, over 75% of those who have watched a video testimonial have also bought the product or service the reviewer talked about. These are some impressive statistics. In fact, video testimonials have overtaken professional shoots simply because they show how the purchase has improved a real customer’s life. It’s all about authenticity and trust, a belief consumers desperately seek when making i ..read more