Running a business is no easy task. It takes a lot of hard work, dedication and perseverance to make it a success. However, despite your best efforts, you may still encounter various common issues most businesses face at some point in their journey. From receiving malicious reviews to having a low customer retention rate, there are many obstacles that can impede your progress. Thankfully, for every problem, there is a solution. In this article, we will delve into five of the most common business challenges and offer practical solutions to overcome them with the aim of breaking loose from stag ..read more

Care homes play a crucial role in helping those that require extra support in their day to day. From personal care to providing accommodation, their mission is to ensure the mental and physical well-being of their residents. Today, there are around 430,000 UK citizens currently residing in care homes. Reputation is indeed crucial for any company, but for those in this sector, an image can make or break the business. After all, it takes immense trust to put a loved one in a care home and be cared for by a stranger, and it needs an unshakable reputation to gain that credibility. When this is ac ..read more

As the cost of living takes over every part of our daily lives, will our purchases become less sustainable too? In 2022, the green technology and sustainability market reached $46.5 billion and is expected to be worth $417 billion by 2030. This growth is partly thanks to NGOs such as the United Nations implementing rules and blueprints for global sustainable development and adoption. However, part of this increased interest has also been incentivized by consumers, by people like you and me. From recycling waste, using reusable water bottles and buying eco-friendly clothing, we are leaving our ..read more

We are thrilled to announce the launch of our new business growth service, BrandGrowth. Our pioneering and innovative strategy has been meticulously developed and tested to manage every aspect of a business’s growth, allowing our clients to focus on other crucial tasks of running a company. But what is BrandGrowth and what benefits does it offer? To gain a deeper understanding, we interviewed our co-founder, Ben Page, about this exciting new service. An Interview About BrandGrowth   Question #1: First of all, what is BrandGrowth?  BrandGrowth is a service aimed at helping busin ..read more

What business trends will we adopt in 2023? Businesses in every industry have gone through immense challenges and transformations during the past few years, adapting to sudden changes to stay relevant and not fall behind. However, as the effects of the pandemic seem to calm down, other threats will continue to arise in 2023, including a possible recession and the cost of living crisis. For this reason, it is vitally important to consider the trends that will surface and solidify this year and, with this knowledge, implement new strategies to not only survive but also grow and succeed. Within ..read more

How valuable are video testimonials to you? The answer should be a lot, and here’s why. Today, 79% of consumers have watched this form of visual content to get further information about a company. What’s more, over 75% of those who have watched a video testimonial have also bought the product or service the reviewer talked about. These are some impressive statistics. In fact, video testimonials have overtaken professional shoots simply because they show how the purchase has improved a real customer’s life. It’s all about authenticity and trust, a belief consumers desperately seek when making i ..read more

Why are fake reviews a problem? In 2017, around 85% of people trusted reviews as much as personal recommendations and 73% stated that positive online feedback made them trust a business more. Today, over 97% of consumers say that reviews influence their purchasing decisions and 92% will hesitate to buy something if there are no reviews. Since founding Psydro 6 years ago, we have seen a spike in the importance of online customer reviews. The advancement of digital shopping and the availability of information has led this type of user-generated content to become a vital part of a consumer’s pur ..read more

As the world becomes more digitalised, it’s no surprise businesses are offering their products and services online. Marketplaces have become the go-to for many companies as they can offer greater visibility and a wider audience. In turn, this can help generate more conversions, and who doesn’t want that? However, it’s not as simple as listing some products and waiting for sales to come flooding in. Instead, businesses have to make sure their product listings are appealing enough to stand out from the competition. Marketplaces can help yield a lot of profit, but they can also push companies as ..read more

Amazon; what a bitter-sweet word. This company has revolutionised the way consumers shop online. With over 12 million products, 36 categories and thousands of subcategories, it’s no wonder millions of shoppers rely on its service to get everything they need. From gardening tools and electronics to food and fashion (and everything in between), Amazon has become the one-stop-shop that many depend on. But shoppers don’t only love its versatility. Its affordable prices, quick delivery and the many benefits that come with its Prime membership subscription have allowed Amazon to hold 30% of the UK ..read more

Do you want to increase your website traffic? If that’s the case, then you’re in the right place. For starters, doing this will help you gain more visibility and, in turn, greater brand awareness. But that may not be your main goal. Most probably your objective for increasing website traffic is to get new customers. That’s what all businesses want right? To get more customers and generate conversions. It’s simple, if you want to become a successful business, the first thing to do is get more shoppers to your site. However, this doesn’t happen automatically; it requires time and effort. If it ..read more