Agency mergers and acquisitions, with Mark Sainthill
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
23h ago
Welcome to Episode 80. My guest is Mark Sainthill, an agency M&A expert.  If you're an agency owner, you're thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key.  He also talked about what's most attractive to a potential buyer, and the actual process of selling. We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising ch ..read more
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What can building a personal brand do for you? with Ash Jones
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
1w ago
Welcome to Episode 79. We're talking about personal branding, what it is, what it's not, and why my guest thinks many people are approaching it in the wrong way. Who better to talk about this topic than the founder of personal branding agency Great Influence, Ash Jones.  Ash is the person who started working with Steven Bartlett on his personal brand when he founded his social media agency, Social Chain. Steven has  gone on to become one of the most influential voices in entrepreneurship.  If this makes you think about your own personal brand, whether you're an agency owner, o ..read more
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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
1M ago
Welcome to Episode 78. Today's episode is for you if you're an agency owner, busy running an agency, but also facing challenge or adversity in your private life. Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. She has a remarkably touching story of tragedy, adversity and resilience. She also shares her practical tips for other agency owners. If you'd like to be a guest on Rebecca's own podcast to tell your story, then you can contact her on LinkedIn at https://www.linkedin.com/in/rebeccamcintyresmith/ https://www.lemurfoundation.org/about A ..read more
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How to market your agency business, with Dan Archer
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
1M ago
Welcome to Episode 77. On this episode, I chat to Dan Archer, a marketing expert for agencies.  This episode is packed full of practical tips to help you with your own agency's marketing. Dan shares with me: - the biggest challenges facing agencies when it comes to marketing their services - practical and actionable advice for how to approach it - what the most successful agencies right now are doing to market themselves - and why you don't necessarily have to be the agency personality on LinkedIn.  If you're not already a member of the free Agencynomics community, then go to https ..read more
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How to raise your account management game (part two), with Jenny Plant
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
2M ago
Welcome to Episode 76. This is part two of a two part episode about raising your account management game.  If you haven't listened to part one, I'd recommend you go back and give it a listen, it's episode 74.  This two part series is relevant for you if you're in a more senior account manager role, and you want to either be promoted to account director, and you need to know what you need to do to get there, and you don't understand what tasks you need to do, how you need to be behaving differently to get that promotion.  You might be sitting there frustrated that you aren't bein ..read more
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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
2M ago
Welcome to Episode 75 with my guest Beth Sharma, Client Services Director at Hallam.  This episode is for you if you're interested in any of the following three areas: You'd like to know what the Client Services Director does in an award-winning digital marketing agency. You'd like some tips on how to get more client recommendations. What it means for the client services team if you work for a B Corp agency. After listening, check out Hallam's impressive profile on The Drum Recommends. Given the current unstable economic climate, client retention for agencies is a real top priority ri ..read more
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How to raise your account management game (part one), with Jenny Plant
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
3M ago
Welcome to Episode 74. I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.  And I sometimes get people who are frustrated that they're not progressing fast enough, that they really want to get promoted. Perhaps they're at senior account manager level, and they want to go to an account director.  So this episode is fo ..read more
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How to uncover more resourcefulness and build resilience in your agency, with Piers Thurston
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
3M ago
Welcome to Episode 70. Have you ever experienced feelings of anxiety, overwhelm, or even burnout in your agency job?  We all know that working in an agency can be fun and rewarding. But it's also really fast paced. Many account managers are juggling lots of different client relationships, multiple projects, and reacting to the inevitable unexpected fires that also need to be put out. And, let's be honest, some days, weeks, or even months can be constantly busy and feel pretty relentless. Account managers need a high level of personal resilience, and also a certain degree of resourcefuln ..read more
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Leading the client service team with radical candour, with Vicky Janaway
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
4M ago
Welcome to Episode 72. This chat is packed full of tips for how to be successful in the agency account management role as you transition through the levels,  to become a Client Services team leader. Vicky Janaway joins me from The Gate agency and she shares with me: what her role entails as client relationship lead what it takes to be an excellent account manager and account team lead some tips for making the transition from account manager to account director why she follows the philosophy of Radical Candour when giving feedback to her team and she also shares some great book recommen ..read more
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Legal matters for agencies, with Ryan Lisk
Creative Agency Account Manager Podcast
by Jenny Plant - Account Management Skills Ltd
5M ago
Welcome to Episode 71. I invited Ryan Lisk, Founder of Hybrid Legal, to talk about why it's important to cover yourself legally when growing an agency. We chatted about: some of the risks agencies take by not having the right contracts in place the different legal areas agencies need to pay attention to at every stage of their growth and he also shared examples of how easily you can leave your agency business exposed when you don't cover all of the most relevant legal areas. If you have any questions or doubts that you might not have all of your legal bases covered in your agency, then plea ..read more
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