“I think that events are actually one of the main driving forces of engagement.” In our latest podcast we sit down with Scott Gould and take a deep dive into the concept of engagement. Whether it’s event or community engagement ideas, this discussion will open your eyes to a world of possibilities. Our guest Scott Gould, Consultant & Speaker on Engagement *******************************************************************************  GET SOCIAL Twitter Inside Events Podcast: https://twitter.com/TheEventProfs  Twitter Swapcard: https://twitter.com/Swapcard  Linkedin: ht ..read more

“The world is changing and the impossible is happening” On our latest podcast, industry experts Shawna McKinley and Guy Bigwood join us for an eye-opening and timely discussion on sustainability and the future of events. Tune in and find out what they have to say about the shift to virtual caused by COVID-19 and what it means for our carbon footprint, how innovation in the event industry and sustainability work hand-in-hand, 3 top issues to focus on when it comes to the carbon footprint of your attendees, and why there’s no need to panic about the future, instead focus on productivity ..read more

With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world. Our Guest Paul Cook, Hybrid & Virtual Events Producer & Consultant   *******************************************************************************  GET SOCIAL Twitter Inside Events Podcast: https://twitter.com/TheEventProfs  Twitter Swapcard: https://twitter.com/Swapcard  Linkedin: https://www.linkedin.com/company/swap...&nb ..read more

Kyle Kocinski of Endless Events  joins the Swapcard team to talk all things community.  Drawing from experience, the discussion includes: the pros and cons of community, how the events world can approach community building,  tips on monetizing communities, and more.   Kyle reminds us that a community platform simply serves as “a new tool for your organization to funnel their engagements throughout the year,” and that ultimately the goal is for members to promote “your community to their personal community.”     ..read more

Carina tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating. In this episode, she dishes on the hopes for Novembers’ IMEX show in Vegas and goes into some detail about their upcoming digital activations. IMEX is leading the industry in original virtual ideas such as gamification. You might just get some ideas for your next event! Carina also discusses the role of technology in the future of events and how IMEX is convincing exhibitors to follow them down the road less traveled ..read more

Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint. She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times. Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-called “COVID manager ..read more

In this episode of Inside Events, your host, Bob Chain, interviews Lori H. Schwartz & Thom Singer about the potential and challenges of hybrid events. Lori and Thom deliver concrete tips on training speakers to engage both audiences, attendee experience, delivering value for sponsors and more at hybrid events. Sure, hybrid events can help organizers reach a much larger global audience than an in-person event offers, and can leverage technology to facilitate engagement all year long. But there's a lot of mystery surrounding the ins & outs of actually engaging 2 different audiences. List ..read more

The Global Biorisk Advisory Council (GBAC)'s Executive Director Patty Olinger joins Swapcard's in-house podcast, Inside Events for a special live recording with the Evolve 2.0 Audience. Bob and Patty will be discussing how we can be best prepared for when things go "back to normal" - even if it's a new normal. Topics will include:   Recognize the importance of a scalable response. Responding to “now” and being prepared for the "next". What is GBAC advising their partners to promote 'frictionless activities'. How technology can help support key initiatives and drive the future of tradesho ..read more

Going Global – How hybrid experiences are allowing organizers to reach new audiences. 2020 taught us that with the adoption of digital-first experiences, our reach as organizers can be greater than ever. This can pose endless opportunities for traditionally regionalized events to expand and reach new markets, increasing their community and network of buyers/sellers. This incredible opportunity also opens the door to potential challenges such as connecting across multiple cultures and staying true to your organization's brand identity.  With this in mind, we were excited to speak with two ..read more

While there’s no question 2020 has been tremendously challenging for tradeshow and exhibitions, this portion of the meetings and events industry seems to be uniquely positioned to get back to business faster than business meetings based on the safety guidelines and protocols that have been established. Additionally, with the ability to schedule appointments and spread out the events in large ballrooms and convention halls--it’s a matter of spacing it properly based on occupancy.   SISO is an organization that was founded 30 years ago for “for-profit” show organizers to have an independent ..read more