How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
The Agency Profit Podcast
by Marcel Petitpas
1w ago
Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing his accidental entry into the agency space. 01:05 - 02:41 - Why Agencies?: Chris explains his focus on agencies, driven by their unique challenges and his passion for helping agency owners develop CEO skills they typically lack. 02:41 - 03:11 - Chang ..read more
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Unlocking Profits with Recurring Services, With Pete Everitt
The Agency Profit Podcast
by Marcel Petitpas
2w ago
Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners. 02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously. 02:25-03:31 – Pete shares his career trajectory, including his start in agencies p ..read more
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How to Build a 5 Million Dollar Agency, With Michael Wark
The Agency Profit Podcast
by Marcel Petitpas
1M ago
Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agencies: Discussion on how Michael serves as a virtual CFO for agencies worldwide, blending operations with finance. 02:10-03:18 – Why Michael Started Trimline and Focus on Agencies: Michael’s journey from corporate to entrepreneurship, focusing on crea ..read more
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How to Increase Tax Efficiency in Your Agency, With Craig Cody
The Agency Profit Podcast
by Marcel Petitpas
2M ago
Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - The importance of proactive tax planning and thinking year-round. 5:46-6:50 - The importance of tax efficiency and its impact on building wealth. 6:51-7:30 - Thoughtful decisions and tax efficiency for agency owners. 7:31-8:31 - The tension between ma ..read more
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How to Create Process Without Killing Creativity, With Rob Sayles
The Agency Profit Podcast
by Marcel Petitpas
2M ago
00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major website launch mistake. 13:05 – 18:05 – Rob discusses the challenges of maintaining agency profitability and creativity and his transition into consulting. 19:18 – 21:17 – Discussion on the challenges of balancing creativity and agency operations, and re ..read more
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Mastering Utilization and Capacity Planning for Agency Profits
The Agency Profit Podcast
by Marcel Petitpas
3M ago
0:00-2:00  –  Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00  –  Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts. 11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics. 15:00-18 ..read more
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Mastering Utilization and Capacity Planning for Agency Profits, With Marcel Petitpas
The Agency Profit Podcast
by Marcel Petitpas
3M ago
0:00-2:00  –  Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00  –  Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts. 11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics. 15:00-18 ..read more
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How to Level Up Your Leadership as an Agency Owner, With Karl Sakas
The Agency Profit Podcast
by Marcel Petitpas
3M ago
Points of Interest 0:00-0:22 - Intro & background of guests and their expertise  0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating  2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developing high-functioning leadership within an agency  11:01-14:13 - Hiring strategies and delegation considerations  14:14-17:04 - Encouraging trust within the team and ongoing feedback 17:05-18:13 - Importance of assuming posit ..read more
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How to Find Agency Success with 3rd Party Partnerships, With Tim Burke
The Agency Profit Podcast
by Marcel Petitpas
4M ago
Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales relationships. 15:54 - 16:48: Warning against agencies making unrealistic promises and the importance of setting proper expectations. 16:48 - 17:25: Focusing on results through key performance activities and performance-based communication with client ..read more
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The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris
The Agency Profit Podcast
by Marcel Petitpas
4M ago
Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue of scope creep. 11:30 - 13:45 - Team Clarity and Training: Melissa emphasizes the importance of team clarity and training. 13:45 - 15:27 - Integrating Operations Early: The conversation touches on integrating operations early in an agency. 15:27 - 16 ..read more
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