The Agency Profit Podcast
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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
The Agency Profit Podcast
3d ago
Points of Interest
00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles.
00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing his accidental entry into the agency space.
01:05 - 02:41 - Why Agencies?: Chris explains his focus on agencies, driven by their unique challenges and his passion for helping agency owners develop CEO skills they typically lack.
02:41 - 03:11 - Chang ..read more
The Agency Profit Podcast
2w ago
Points of Interest
00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue.
00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners.
02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously.
02:25-03:31 – Pete shares his career trajectory, including his start in agencies p ..read more
The Agency Profit Podcast
1M ago
Points of Interest
00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies.
00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services.
01:00-01:45 – The Role of a Virtual CFO for Agencies: Discussion on how Michael serves as a virtual CFO for agencies worldwide, blending operations with finance.
02:10-03:18 – Why Michael Started Trimline and Focus on Agencies: Michael’s journey from corporate to entrepreneurship, focusing on crea ..read more
The Agency Profit Podcast
2M ago
Points of Interest
0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax.
1:21-2:12 - The unique focus of tax planning for marketing agencies.
2:13-3:04 - The role of business model in tax planning for agencies.
3:05-4:29 - Understanding the tax code and the importance of tax planning.
4:30-5:45 - The importance of proactive tax planning and thinking year-round.
5:46-6:50 - The importance of tax efficiency and its impact on building wealth.
6:51-7:30 - Thoughtful decisions and tax efficiency for agency owners.
7:31-8:31 - The tension between ma ..read more
The Agency Profit Podcast
2M ago
00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry.
03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years.
08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major website launch mistake.
13:05 – 18:05 – Rob discusses the challenges of maintaining agency profitability and creativity and his transition into consulting.
19:18 – 21:17 – Discussion on the challenges of balancing creativity and agency operations, and re ..read more
The Agency Profit Podcast
3M ago
0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies.
2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape.
6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts.
11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics.
15:00-18 ..read more
The Agency Profit Podcast
3M ago
0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies.
2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape.
6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts.
11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics.
15:00-18 ..read more
The Agency Profit Podcast
3M ago
Points of Interest
0:00-0:22 - Intro & background of guests and their expertise
0:21-1:22 - Four stages of day-to-day involvement in an agency
1:23-1:18 - Six agency roles to consider delegating
2:20-5:05 - Clarifying swim lanes to define roles and responsibilities
5:08-10:10 - Values, goals, and resources for decision-making
10:11-11:00 - Developing high-functioning leadership within an agency
11:01-14:13 - Hiring strategies and delegation considerations
14:14-17:04 - Encouraging trust within the team and ongoing feedback
17:05-18:13 - Importance of assuming posit ..read more
The Agency Profit Podcast
4M ago
Points of Interest
00:00 - 00:15: Introduction
00:43 - 01:17: Significance of shared values and building relationships beyond transactions.
01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships.
15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales relationships.
15:54 - 16:48: Warning against agencies making unrealistic promises and the importance of setting proper expectations.
16:48 - 17:25: Focusing on results through key performance activities and performance-based communication with client ..read more
The Agency Profit Podcast
4M ago
Points of Interest
0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background.
2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success.
4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face.
8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue of scope creep.
11:30 - 13:45 - Team Clarity and Training: Melissa emphasizes the importance of team clarity and training.
13:45 - 15:27 - Integrating Operations Early: The conversation touches on integrating operations early in an agency.
15:27 - 16 ..read more