How do you know whether you are delivering on your Promise of Value/Employer Brand? In this episode Kirsten and James explore the signals that might tell you the answer to this question ..read more

Are you helping your employees and customers to simply eat and put a roof over their heads, or are you helping them to meet higher needs?   Are your customers 'consumers' or 'participants'?  Does your organisation live up to its values? In this episode James and Kirsten discuss the relationship between values, brand, marketing and employer brand with Anwen Cooper from Get Fruitful Marketing. If you enjoyed this, why not leave a review?    ..read more

What's the difference between Employer Brand and Promise of Value?  Is your branding different from your brand?  Is all this just presentation?  In this episode James and Kirsten talk about all this with special guest Anwen Cooper of Get Fruitful Marketing.  If you enjoyed this, why not leave a review?    ..read more

In this episode, James and Kirsten discuss some of the pitfalls that lie in wait for businesses that want to adopt process, and how you can avoid them. If you enjoyed this, why not leave a review?    ..read more

How do you stop your company culture going stale?  How do make sure it constantly enlivens everything you do? In this month's chat, James and Kirsten discuss how to keep your Promise of Value and your Employer Brand (the soft stuff) fresh, vibrant and alive. If you enjoyed this, why not leave a review?    ..read more

In this month's episode, James and Kirsten discuss what 'the soft stuff' is for a business, how you define it, and whether it can ever be too late to think about what your 'soft stuff' is. If you enjoyed this, why not leave a review?    ..read more

This time James and Kirsten talk about employer brand, and what it means for how you can attract and retain the good people you want for your business. If you enjoyed this, why not leave a review?    ..read more

In this episode, talent expert James Crawley and process geek Kirsten Gibbs discuss what makes a good process, and why processes don't always get adopted. If you enjoyed this, why not leave a review?    ..read more

In this episode, James and Kirsten discuss what makes people the right people for your business and your processes. If you enjoyed this, why not leave a review?    ..read more

In this episode, talent expert James Crawley and process geek Kirsten Gibbs talk about whether process or people is the most important thing to get right in business. If you enjoyed this, why not leave a review?    ..read more