CCG Retail Marketing Blog
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Founded in 1977, CCG is a pioneer in customer relationship marketing. As a full-service agency, we deliver integrated, end-to-end customer marketing expertise to an international clientele of Fortune 2000 retail and financial services companies. We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and..
CCG Retail Marketing Blog
1y ago
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
The post What is CRM? The Definitive Guide to Customer Relationship Management appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
The post Struggling with loyalty retention? Why your members may be quiet quitting. appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
The post What are the most important loyalty program features and benefits? appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.
The post Retail Loyalty Experts Discuss Shopper Loyalty Retention and Trends for 2023 appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
Shoppers are often influenced subconsciously by behavioral triggers that determine where, when and how much they’ll spend. Learn how to tap into the psychology of customer loyalty to increase long-term customer engagement, loyalty and revenue.
The post What Retailers Need to Know About the Psychology of Loyalty appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
You may think of consumer income as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
The post How Consumer Income Affects Retail Brand Loyalty and Shopping Personalities appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
Billions of people with disabilities have difficulty engaging with traditionally designed and coded emails. These email accessibility best practices can help improve their experience — and your email performance.
The post The Marketer’s Guide to Email Accessibility appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
What drives supermarket and grocery store loyalty?
The post What drives supermarket and grocery store loyalty? appeared first on CCG ..read more
CCG Retail Marketing Blog
1y ago
The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.
The post 2022: 10 Best Loyalty Programs You’ve Likely Never Heard Of appeared first on CCG ..read more