In the ever-evolving landscape of consumer preferences, business leaders must understand the dynamic shifts in trends across industries. As we step into 2024, taking a moment to analyze some of the changes anticipated by experts can unveil opportunities for business expansion and new revenue streams. It can also help companies prepare for potential disruptions and develop more sustainable business practices. At Innovationedge, we’ve meticulously tracked data and accumulated insights to discern which trends we believe will have the most influence on consumer behavior in the coming year. Read o ..read more

Over the past year, we’ve witnessed significant shifts across sectors, from technology and healthcare to finance and consumer goods. This comprehensive review offers a closer look at today’s dynamic consumer and business landscape. From the widespread embrace of generative AI to the intricate dance brands must navigate to meet consumer expectations, get ready to dive into the biggest trends of 2023. Trend #1: Consumers Embrace Generative AI One of the biggest trends we’ve seen in 2023 is consumers and business leaders alike embracing generative AI to reshape the customer journey. Companies ar ..read more

The consumer goods and retail landscape is evolving rapidly, driven by new and emerging technology like AI, machine learning, and VR.  Customers today expect not just convenience, but seamless, engaging digital experiences that rival the best in the tech industry. Launching an app is no longer enough. To build brand loyalty and increase customer engagement, companies need to craft an unforgettable digital journey and release products that hit the mark with consumers—or risk losing them to another brand. Yet, in today’s hypercompetitive market, the research firm IRI reports that 90% of th ..read more

In today’s ever-evolving world, consumers are on a mission to prioritize their health and the environment, which includes shifting their mindset to a defensive one. This emerging consumer is transforming the way people make purchasing decisions across various product categories. In this article, we will explore this trend and delve into five compelling examples that showcase the growing preference for health-conscious and sustainable choices. What Is the Defensive Consumer Mindset? The defensive consumer mindset is a strategic approach adopted by modern consumers, characterized by a strong em ..read more

In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known as the de-influencing movement has emerged. This movement represents a growing pushback against the perceived lack of transparency and integrity not only within influencer marketing but throughout other business pract ..read more

Throughout The Secret Sauce for Leading Transformational Change Panel with C-Sweet, we explored the success factors that lead to transformational change and how to develop a highly dynamic organization. Each of our esteemed panelists shared their own unique experiences, thoughts, and practical advice on this topic to help leaders not only deal with periods of large-scale transformational change but also thrive throughout them. Here’s a recap of our live webinar with C-Sweet and seven actionable pieces of advice from our panel: 1. Identify the need for transformational change One of the core t ..read more

If the past few years have taught us anything, it’s to expect the unexpected. That being said, looking ahead to see what trends experts across industries are predicting to have a significant impact can help you uncover opportunities to expand your business, generate new revenue streams, and prepare for potential disruptions. At Innovationedge, we’ve been tracking data and gathering insights to identify how these trends may influence consumer trends over the next year. Here’s our forecast for 2023: Trend #1: Channel Diversification In recent years, the digital direct-to-consumer model has domi ..read more

Over the last few weeks, we’ve explored a wide range of topics related to The Great Attrition, including why we’re seeing a decline in the workforce, what each key employee persona is looking for in their career, and how to support your people to improve both retention and recruitment. Today, we’re taking this concept a step further by discussing the importance of creating an engaged workforce. We continue to see that one of the biggest motivating factors that keep people in their jobs is the meaningfulness of their work, making now the time to take a closer look at how your employees feel ab ..read more

As we wrap up the year and gear up for a new one, our team at Innovationedge would like to take a moment to reflect on some of the biggest trends that had a substantial impact across industries. While the unprecedented events of 2020 and 2021 were monumental to say the least, 2022 came with plenty of its own unique changes as we continued to adapt to meet the needs of our customers and consumers, rapid advancements in technology, and broader discussions about caring for our planet and our people. Without further ado, here’s a recap of three trends we’ve been keeping a close eye on this year ..read more

The consumer goods and retail landscape is evolving rapidly, driven by new and emerging technology like AI, machine learning, and VR.  Customers today expect not just convenience, but seamless, engaging digital experiences that rival the best in the tech industry. Launching an app is no longer enough. To build brand loyalty and increase customer engagement, companies need to craft an unforgettable digital journey and release products that hit the mark with consumers—or risk losing them to another brand. Yet, in today’s hypercompetitive market, the research firm IRI reports that 90% of th ..read more