Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®! In this episode about seasonal content for real estate, we're talking:  -The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now - How emotiona ..read more

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estat ..read more

The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage. Yet, what exactly should brokerages be doing and focusing on right now? I'm joined by Dan Elzer, President of the Training Academy and acclaimed speaker, trainer, and consultant with 30 years of experience in the real estate industry. He's seen it all and w ..read more

Successful agents know that systems and automation can give them back their time and lead them to more closings.  When you have funnels running in the backend of your business, you can focus more on the front end. This strategy works incredibly well for social media marketing, especially Instagram. It also centers your focus to proactively start conversations with potential customers, grow your database, and increase your business.  One strategy generating massive results is through prompting people to engage with you through DMS (direct messages), and you can automate how this flow ..read more

Can paid online leads be an untapped opportunity in your business?  Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more lea ..read more

If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success. I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate. Throughout this conversation, we uncover: Why LinkedIn is an opportunity for Real Estate pros How to optim ..read more

In this encore podcast episode, I'm sharing a 7 Day Open House Strategy for Realtors to use on Instagram! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, we're diving into listing marketing and open houses. You worked hard to get that listing - let's use it to help you get more! That's why many top ..read more

In this special episode of the Ideas for Real Estate podcast, I'm taking you behind the scenes to where it all began and how we're working to improve the podcast to keep you motivated and share the best marketing ideas & tips for Realtors to see success in your real estate marketing. So listen in to hear more about the podcast being 'under construction,' and what you can expect in the months to come! See show notes & the full blog: https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction  - Get daily my real estate website template, monthly email ma ..read more

If you're intimidated by Instagram Reels reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! There's been a trend you might have noticed on Instagram reels, and that is leveraging b-roll content. This is amazing because it's a content style that anyone can do, and it's working to capture engagement! So in this episode, we're diving into exactly what this Instagram Reels hack is and how you can easily use it in your own social strategy! See show notes & the full blog: https://ideasforrealestate.com/episodes/the-easy ..read more

In this episode, we're diving into one of my favorite topics - real estate websites! We're talking all about how to choose the right website platform for you to help you reach your career goals, stand out in your market, connect with more home buyers and sellers, and more. So tune into this live recording of the podcast to hear my top tips for finding the right real estate website for you to integrate into your overall marketing strategy as a Realtor. See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-pick-a-real-estate-website-platform  - Get daily my real ..read more