204: Build a List of Wholesale Buyers for Your New Invention
Product Startup
by Kevin Mako of MAKO Design + Invent
6M ago
Collin Mitchell has been in the sales space for over 15 years, including selling over 5,000 SKUs of product through his first of many companies he founded.  He is currently the Managing Director of Leadium, a full-service selling agency for helping companies scale up their sales efforts.  Today Collin will share valuable knowledge for inventors, startups, and small manufacturers on how to figure out what types of wholesale buyers there are, which ones are ideal for your particular product, and how to build and manage a list of these buyers so that you can grow your wholesale selling ..read more
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203: Design for Manufacturing for a New Invention Product
Product Startup
by Kevin Mako of MAKO Design + Invent
6M ago
Paul Davis is a senior industrial designer at our very own Mako Design for almost 10 years.  He achieved Honors status in his degree in Product Design Engineering and Industrial Design at Edinburgh University.  Today Paul will share valuable knowledge for inventors, startups, and small manufacturers on the difference between basic CAD and design for manufacturing, why design for manufacturing is so important early in the design process, and best practices for designing a product for manufacturing success. Here are the key takeaways from the episode: Designing products for manufactur ..read more
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202: Paid Advertising for Hardware Products on TikTok
Product Startup
by Kevin Mako of MAKO Design + Invent
6M ago
Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands.  She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year.  Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufacturers on the types of content ads to use on TikTok for selling hardware products, how to use the new TikTok store, best practices in the effectiveness of ads, and the structure of specific content in those ads so that you can sell big. Her ..read more
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201: Product Listing Success on Amazon Marketplace
Product Startup
by Kevin Mako of MAKO Design + Invent
7M ago
Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands.  He also hosts the I’m The One Podcast to help people migrate to the world of entrepreneurship.  Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers on the importance of properly planning for an Amazon product launch, the technical aspects of an Amazon listing, and how to succeed in launching and growing your product sales on the Amazon marketplace platform Here are the key takeaways f ..read more
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200: 8 Pillars of Product Marketing Success
Product Startup
by Kevin Mako of MAKO Design + Invent
7M ago
Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how to build a successful marketing machine for your new hardware brand. Here are the key takeaways from the episode: Return on Investment for marketing is cr ..read more
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199: Selling a New Product Successfully on Amazon
Product Startup
by Kevin Mako of MAKO Design + Invent
7M ago
Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online. They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year. Today Tim is going to share some valuable knowledge for inventors, startups, and small manufacturers on the power of Amazon, how to get started in selling a new consumer product on Amazon, and best practices for growing sales quickly and effectively soon after launch. Here are the key takeaways from the episode: When he got the oppor ..read more
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199: Selling a New Product Successfully on Amazon
Product Startup
by Kevin Mako of MAKO Design + Invent
7M ago
Welcome back, everyone. Today, I’m very excited to introduce Tim Angel to the show.  Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online.  They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year.  Today Tim is going to share some valuable knowledge for inventors, startups, and small manufacturers on the power of Amazon, how to get started in selling a new consumer product on Amazon, and best practices for growing sales quickly and effect ..read more
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198: Hardware Success on Walmart Marketplace
Product Startup
by Kevin Mako of MAKO Design + Invent
7M ago
Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will impart invaluable insights tailored for inventors, startups, and small manufacturers. He will elucidate the nuances of the Walmart.com Marketplace, guide you through the product listing process, and illuminate best practices for effectively launching an ..read more
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197: Go From Hardware Startup to Scale Up
Product Startup
by Kevin Mako of MAKO Design + Invent
8M ago
Roland Siebelink, with a background in scaling companies from 10 to over 1000 employees, started his journey in the 90s with internet hardware. With over 30 years of experience, he's aided numerous hardware startups and tech firms in transitioning from startup to scale-up. As the CEO of Midstage Institute for almost 8 years, he specializes in helping startups grow. Today, Roland will share insights for inventors, startups, and small manufacturers on the timing of transitioning from startup to scale-up, navigating high-growth transformations, and ensuring success in scale-up hardware companies ..read more
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196: Common Gaps Being Ready for Manufacturing
Product Startup
by Kevin Mako of MAKO Design + Invent
8M ago
Laura is the President of FORGE, a non-for-profit organization that helps specifically hardware startups in scaling from prototyping to manufacturing growth. They have worked with over 700 physical product startups to ensure that those companies are a commercial success by ensuring new product manufacturing is done right. Today, Laura is going to share valuable knowledge for inventors, startups, and small manufacturers on how to ensure your product is designed properly and correctly for manufacturing, how to ensure your documentation is complete, and how to best approach contract manufact ..read more
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