Most of the time, deciding whether you need a particular professional service or not is easy. Think of lights in your house. If an electrician would call you every single day and ask if you need his services, you would tell him politely to stop contacting you. Why? Because the lights in your house are working as they should. But the day when you wake up and not a single electrical appliance works in your house, you will desperately start looking for an electrician on Google. The quicker he can come, the better. The same goes for most of the services. You call an accountant when you need your ..read more

In the modern world, running a small business means embracing everything the digital landscape has to offer. Consumers are mostly always online, meaning that as an entrepreneur, you need to ensure that your business enjoys a steady online presence. However, building a good online presence is easier said than done. There are a number of online store providers available and it can be hard to decide what is the best ecommerce platform for your business. Fortunately, there are platforms specifically designed to help you gain valuable leads. These platforms allow you to build an independent website ..read more

In May 2021, Google rolled out a new algorithm update called Google Core Web Vitals Update, which will have a big impact on every website in the world.  Here’s what you need to know about it and how to adapt to the recent update What is Google’s Core Web Vitals Update? Google’s latest major Google Core Web Vitals Update gives importance to something they call the Page Experience. , included in the over 200 ranking factors of Google. Google is now telling webmasters to push these factors to the forefront. How to Fit Your Website to these Updates Start with the Easy Stuff Ensure your w ..read more

When it comes to setting up your online presence, it’s important to ensure website consistency. Visually inconsistent websites are confusing and will turn away potential customers. After all, your small business website is where customers and clients can drop by to learn about you, and it is also a place where you can advertise yourself! For that reason, designing your website carefully is important to ensure you create the image you want to showcase your brand in. What is website consistency? Web design consistency is about keeping all of the elements of your website the same throughout the e ..read more

I’m very excited to announce that SKCreative Blog was selected by Feedspot as one of the Top 25 Australian Marketing Blogs on the web. This blog list recognises the blogs in the marketing industry with the most insightful content and marketing tips. About Feedspot Feedspot, a content reader that manages the list, is a website that lets you read all your favourite blogs and websites in one place. It allows you to save a lot of time by not visiting each website separately to see what’s new. Positioned as #5 on the list, I’m so excited to have my blog among some of the finest marketing ..read more

What You Need To Know About Click Fraud For anyone working in the digital marketing industry, click fraud is something dreaded as it can get in the way of what could have otherwise been a successful campaign for PPC. The goal of every advertiser is to get as much ROI through the ads that you strategically display where you think your target audience will find them. The problem with click fraud is that it makes you spend money on clicks that are actually fraudulent. Click fraud is a waste of resources because you’re paying for fake clicks and at the same time your data’s reliability is affected ..read more

As a business owner, you probably know by now that marketing your company in a highly competitive digital landscape is a huge deal, especially now that internet usage has doubled over the past decade. With the digital transformation comes a massive shift in consumer behaviour, greatly affecting businesses from start-ups to large corporations.  To stand out in a saturated online marketplace, you need to know the basics of digital marketing. This article explains what digital marketing is exactly.  What is Digital Marketing? Like any type of marketing, digital marketing connects and in ..read more

What does SERP mean? PPC? SERP? CTR? SEO? CPC? There are hundreds of digital marketing acronyms which may be confusing for business owners or those who are learning online marketing. Below are some of the most common acronyms used in digital marketing and web design: SERP (Search Engine Results Page) Search engine results pages refer to the web pages given to the users after they search for something using keywords in a search engine, such as Google and Bing. Every website aims to be on the first page of search engine results. SERPs determine how a business can improve its rankings and formula ..read more

A ..read more

A ..read more