Understanding the complexities of Prior Express Written Consent (PEWC) can be challenging for many telemarketing compliance businesses. PEWC is a cornerstone principle, ensuring adherence to regulatory standards and ethical engagement practices. Exploring the intricacies of PEWC to gain valuable insights will help navigate compliance requirements effectively.     What Is PEWC? At its core, PEWC represents an agreement documented in writing or electronically, granting permission for specific calls using designated dialing platforms. This fundamental definition underscores the imp ..read more

By Rich Hamilton, Director of Compliance Creating the perfect telemarketing compliance program is challenging. Outbound telemarketing managers will tell you that ensuring their outbound telemarketing is compliant is one of the things that keeps them up at night. Whether the telemarketing operation is internal or outsourced, the responsibility for ensuring compliance with the ever-changing telemarketing laws, regulations and statutes can be a tough job. (more ..read more

The COVID-19 pandemic undoubtedly disrupted the health care sector as it did for most industries. Providers, patients, and sales teams alike had to adapt quickly. In-office appointments for sales reps came to a halt, as did most travel within their territories. Telehealth appointments for patients skyrocketed, and we saw enhanced safety measures for in-office appointments. Business needed to go on, and outbound telemarketing services for the health care industry helped facilitate just that…keeping business moving forward. Sales organizations that work with the health care industry ..read more

Many call centers have transitioned to a working from home model. As a result, call center leaders appreciate the change as much as their team members do. Working from home increases flexibility, which is a win for both employees and employers. Employees enjoy eliminating the daily commute, that the dress code is more relaxed, and they can grab a drink from the convenience of their kitchen.   However, working from home isn’t without challenges. Here are seven best practices to set yourself up for success in a work from home environment.   7 Tips to Help You Succeed Working Fr ..read more

Global supply chain issues, labor challenges, and inflation are expected to continue challenging businesses throughout 2023. Therefore, it is essential to refine your small business marketing strategies and find what’s most effective to help limit the potential adverse business impact. It very well might be that whoever has the more creative solutions for their customers’ needs will win the business. So, consider these small business marketing strategies to help position you for success in 2023.    5 Small Business Marketing Strategies 1. Communicate with Customers & Prospects ..read more

With many types of telemarketing services for businesses, it’s not always easy to identify the most relevant to support your goals. The good news is that most outsourcing partners will help find the best solution to accomplish your objectives.  I believe knowledge is power. So, let’s take a closer look and define the most common telemarketing services available. That way, when you’re ready to use telemarketing services in your business, you have a head start.   Types of Telemarketing Services Explained Telemarketing services for businesses can be split into two main categories: in ..read more

Customer satisfaction is vital to the success of any business. You want happy customers because satisfied customers are repeat customers! And repeat customers mean more revenue for the company.  Every business wants to make customers happy, but most assume they already do. The fact is, there are many ways to improve customer satisfaction, and doing so will contribute significantly to sustained growth.   6 Ways to Improve Customer Satisfaction Here are six ways your company can improve customer satisfaction in no time. 5 Simple Ways to Retain Customers 1. Always ..read more

When your business decides to use B2B telemarketing services, it’s essential to scope out the different service providers and review what each one has to offer. Not all call centers are the same. Technology, management, and knowledge look different from vendor to vendor. Here are three crucial tips for choosing the best provider to support your business.   B2B Telemarketing Services Providers Need to Have: Knowledge of the Telemarketing Industry The service provider you choose should understand the entire scope of the telemarketing industry. This includes knowing federal and state telem ..read more

Sales leaders are one of the most critical assets to your company. They lead their respective teams; they also hire, manage, and help the entire organization achieve its goals. Their decisions are directly responsible for how sales reps contribute to the company’s growth or lack thereof. In summary, the organization’s success is directly related to the quality of leaders you employ. But what makes sales leaders great? Effective sales leaders also strike a balance between the desire to meet organizational objectives and provide the necessary support their team expects and needs.   Here ..read more

We exist because the world is driven by sales. Think about it. Everything we have is tied back to a sale that was made from a conversation that was had, which all started by generating that first lead. Most businesses have a goal to grow and in order to do that, they need new leads and new opportunities. So, what’s the magic sauce? How can you get more leads and how can you make sure that your sales team is capitalizing on those leads? Every business is different. However, I will tell you that after running hundreds of B2B telemarketing lead generation programs, there ar ..read more