In this episode, we get into the final stage of the Automotive Customer Acquisition Formula and the last episode of season #2 and discuss the importance of creating or leveraging your Automotive Value Ladder. We are now at the final stage of the Customer Acquisition Formula, which could also have easily been the first one. I say this because it’s hard to build a customer acquisition machine without having a good idea of the full range of products and services we could potentially offer prospects to increase the value we can bring to their lives, but it’s also hard to build the customer value l ..read more

In this episode, we get into stage 11 of the Automotive Customer Acquisition Formula and tackle the intimidating but quintessential Closing stage. We’re reviewing the tips and tactics required to deliver every word and silence to create the necessary internal pressure that will lead the prospect to a decision without you having to use any external closing gimmicks. This is the stage where all your preceding efforts turn into gold, so trust me; you don’t want to miss this episode of our show! This stage of the customer acquisition formula is called the closing but would be more appropriately la ..read more

In this episode, we get into stage 10 of the Automotive Customer Acquisition Formula and talk about the new Sales Presentation and the three fundamental pillars of an excellent presentation that will help you move metal like no other in your market. The sales presentation stage of the Customer's Acquisition Formula should sit on these three fundamental pillars: Obsession with the customer experience Obsession with sales training Obsession with product knowledge --- If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this f ..read more

In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling. As you know, you can generate all the leads in the world, but if you can’t get prospects to show up for a sales conversation, you won’t sell any cars. This is the episode where we make sure you get your calendar full, so you don’t want to miss our show! If the follow-up and lead nurturing stage can be defined as the “game-changer” step in the Customer Acquisition Formula, appointment scheduling is its controversial brother. The reason is appointment sc ..read more

In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing. Research shows that most prospects need at least 5 touchpoints before taking action so let me show you how to automate the conversation with leads so you can sell more cars almost immediately from your current efforts. This is a show you don’t want to miss! Hi, my name is Sean Cassy, and today, we are pursuing our journey through the Customer Acquisition Formula with one of the stages that offer the most leverage: Lead nurturing. Your ability to following up with your leads and nurt ..read more

In this episode, we start the second half of the Customer Acquisition Formula with stage 7: Generating Leads. It’s no secret that the only way to sell more cars is to talk to more prospects, so if you want to fill your pipeline quickly with vehicle shoppers who will be excited to buy a vehicle from you, you don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are continuing in the Customer Acquisition Formula with everybody’s favourite stage, stage 7, and Generating leads. Leads are the Holy Grail of the Customer Acquisition Formula. Without leads, the whole sales mac ..read more

In this episode, we are continuing our review of the 6th stage of the Customer Acquisition Formula with part 2 of Choosing Your Tactics and my Staking Strategem. In part one, we talked about the three dimensions of winning tactics, and in this episode, I’m showing you how to stack them together to increase your growth dramatically, so you really don’t want to miss this episode! --- If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check out this free automotive training I created. But if you would like to get an automotive marketi ..read more

This is the 30 Days To Sell Cars podcast! In this episode, we are moving through the 12 steps of the automotive customer acquisition formula, digging our heels this time in stage 6 of the system: Choosing Your Tactics. Since tools and tactics are among the three pillars of the growth triad and essential to help you sell more cars, you really don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are exploring one of the fun stages of the Customer Acquisition Formula: Choosing Tactics. Since there is so much to share on the subject, I decided we would spend two episodes on th ..read more

In this episode, we are progressing through the automotive customer acquisition formula steps by helping you identify the traffic sources and the environments where your ideal customers already congregate. Since you can’t acquire fresh customers without generating consistent traffic, you really don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are talking about the 5th stage of the Customer Acquisition Formula: Traffic Sources. Isn’t that what we all want, more traffic? More traffic on our Website, more traffic in our showrooms. Now, the first concept important to reali ..read more

In this episode, we are continuing our journey through the automotive customer acquisition formula by helping you define WHO is your ideal customer and exposing the lie that wanting to sell to everybody is a good strategy. We are taking a deep dive into the 4th stage of the Customer Acquisition Formula to help you lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine. This episode is the first of four episodes taken from Phase I of the formula in which we will also cover traffic sources and tactics. If you’ve listened to the previous e ..read more