Navigating the Healthcare Sector in China
In China with Michelle Zou
by Michelle Zou
1y ago
With a population of 1.4 billion and among which 21% are over 55 years old in China, it is easy to understand that healthcare is a huge opportunity there. But before you jump into this market as a foreigner, you may want to understand these questions: how does the healthcare industry look like in China today? What is the difference of the China healthcare infrastructure compared to that in the US? What is the trend in healthcare delivery in China? What are the areas you can touch or should not touch? You will get valuable information from this interview with Dr. Tingting Zhang, who has graduat ..read more
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Strategies for Building Business Partnerships in China
In China with Michelle Zou
by Michelle Zou
1y ago
Many people know China is a huge market and they cannot ignore it, but they also have concerns about working in a market they are not familiar with, and especially after having heard stories about intellectual property protection challenges in China. What should a successful partnership look like? How do you build business partnerships in China? Who should you work with? What resources you can tap into? What are the industries you need to concern about IP protection and how? In this episode, Andy Wilson, Chair of the Washington State China Relations Council, will share with you his thoughts ab ..read more
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Chinese New Year and Sub-Cultures in China
In China with Michelle Zou
by Michelle Zou
1y ago
The Chinese New Year in 2018 is right at the corner on Feb 16, and how would businesses in China celebrate this holiday and how is it going to impact your business? China is a big country, what different social customs and habits do people have from different regions in China? In this episode Michelle Zou and Alex Lu will share with you how global and local companies in China run their rhythm of business accordingly to the Chinese traditions and holidays, and what you want to know about the sub-cultures inside China. Knowing these basics will help you be more effective in communicating with Ch ..read more
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China's Social Media and Business Opportunities
In China with Michelle Zou
by Michelle Zou
1y ago
Major social media services such as Facebook, Twitter and Youtube are not accessible in China today. But China has its own social media service and is being used by over a billion users. The China market is incredibly unique and dynamic. With the increasing purchasing power of Chinese middle-class consumers and the desire of living a quality life, international brands now have a fantastic opportunity to sell to this 300-400 million lucrative Chinese population. But how can foreign companies reach this group of Chinese consumers? How much would it cost? How difficult it is to do so? Brad Chen ..read more
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Grow Your Business in China Through Digital Marketing
In China with Michelle Zou
by Michelle Zou
1y ago
In the June 2020 report, the International Monetary Fund (IMF) forecasted that global GDP would contract by 4.9% in 2020, the U.S. economy is expected to contract by 8% and the European area by 10%. But China's economy is forecasted to grow by 1%, the only country with a positive growth over 2019, in part because the country got a head start on its recovery. Therefore, China may become a more attractive market to many western companies. However, selling to China may not easy, especially for small and medium companies who lack of expertise in the China market and Chinese culture, and don’t have ..read more
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Effective Communications: The Key to Brand, Reputation and Success in China
In China with Michelle Zou
by Michelle Zou
1y ago
Effective communication is very important to a company’s success in markets, especially when western brands enter and operate in China. We have heard stories of well-known American or European brands stumbling in China. In this episode, Mr. Steve Drake, a long-time public relations veteran who has helped launch Walmart and Budweiser into China back in the 1990s, will share with us strategies for brands that went to China, issues they have met, and learnings from those experiences. Steve is founder of Steven Drake Associates and cofounder of RFP Associates. He has 35 years of experience in deve ..read more
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The Secret Sauce for Foreign Startups Succeed in China
In China with Michelle Zou
by Michelle Zou
1y ago
Many Israeli startups are very successful in the US market, so what is the secret sauce for their success in the US? And what part of that recipe can be relevant to another big, but very different market, China? What would work or not work when foreign startups come to China? Rami Blachman, a US/Israeli technology entrepreneur and venture capitalist, and founder of the China Israel Innovation Accelerator (CIIA), will share with us about his observations, experiences and framework through years of work with Israeli startups going to USA and China. CIIA works closely with Israel-based technology ..read more
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Is Now a Good Time to Invest in China?
In China with Michelle Zou
by Michelle Zou
1y ago
Aaron Rose, an investor, board member, corporate advisor, and co-founder of multiple companies, has been doing business in China for near 20 years. His blog “Solutions for a Sustainable World” offers useful research information, resources, and his thoughts about the technology industry. In this episode, Aaron will share with us the trends he has observed in China, what opportunities he has seen as an investor, and his personal experience of investing and working in China. Ultimately, he will share his opinion on if NOW is a good time to invest in China ..read more
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Is China Leading in Blockchain & IoT Industries?
In China with Michelle Zou
by Michelle Zou
1y ago
What can the combination of Blockchain and IoT (Internet of Things) help industries transform in today’s world? What are some examples in the market today? Karl Weaver, Global Business Development Director of aitos.io, a Chinese startup builds trusted identity authentication and privacy-preserving data computation solution for the enterprises of AIoT, made a claim that “China is leading in Blockchain and IoT Industries.” I invite Karl to the show and explain why he thinks so. Karl is a Globally trained, bilingual Mandarin Chinese speaking senior mobility executive with vast experience selling ..read more
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How Has Covid-19 Changed Business in China?
In China with Michelle Zou
by Michelle Zou
1y ago
Covid-19 has changed the life for every human being in the world, no matter where you are on the earth. The pandemic started two to three months earlier in China, and by June, most people have returned to work or school, thanks to the Chinese government’s effective control of the virus. How does it look like in China now? Is people’s life back to normal? How has Covid-19 changed business in China? And, very importantly, what can businesses in the rest of the world learn from China when they consider reopening or adapting to the new norm? In this episode, I invited Mr. Cameron Johnson, Partner ..read more
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