Influencer marketing has become an extremely popular and effective method of marketing, along with the rise of social media such as TikTok and Instagram. This strategy is considered to a more digestible form of advertising for consumers, and is renowned for influencing high engagement rate, increasing sales, and enhancing brand awareness and reputation. To clarify understanding of influencer marketing, the Spotlight Recruitment team are sharing our guide to influencer marketing strategy and how it works. What Is Influencer Marketing? Influencer marketing is defined by The Influencer Marketing ..read more

For marketers, content marketing is becoming a more crucial aspect of marketing strategy, and is utilised to actively engage with your audience, develop trust and authority and build a distinguished brand identity. Devising a diverse content marketing strategy is key to reaching your target audience at multiple touchpoints. To help you identify which content marketing strategy to adopt, Spotlight Recruitment have collated our top 5 types of content marketing and how to use them effectively. 1. Blogs Blog posts are arguably the best way to connect with your audience, as these pieces of content ..read more

The Client Over our 15-year history, Spotlight Recruitment has forged successful relationships with global in-house brands and specialist food and drink agencies in the UK. Our clients span across both B2B and B2C, operating within sectors such as events, food & drink marketing, food and drink brands and restaurants. One of our most notable clients is a global restaurant brand, with over 360 locations worldwide. They are a high-profile, household name who are especially renowned for their social media and events marketing. Spotlight Recruitment has hired exclusively for this client over ma ..read more

The Client Spotlight Recruitment has worked with an expansive list of clients across the education sector over our 15-year history, including working within EdTech, Higher Education and Educational Membership Bodies. We have built a long and established relationship with one particular client that operates in over 70 countries and have supported their hiring for multiple Marketing roles over several years. In 2022 we were asked to help them expand their marketing team, and support recruitment for a Portfolio Marketing Manager, Senior Marketing Automation Executive and Performance Marketing Exe ..read more

The Client Since 2008, Spotlight Recruitment have worked with a large roster of membership bodies and trade associations. We have recruited talented Marketers on behalf of over 500 membership clients, from a wide range of disciplines including health and medical, finance, engineering and pharmaceutical. Having been recommended to us, our team was recently approached by a membership body within engineering to recruit on their behalf for three roles to extend their marketing team. The Challenge Our new client was searching for one Digital Content Coordinator and two Membership Coordinators with ..read more

Our client Over the last 15 years, Spotlight Recruitment have partnered with many prestigious clients across all areas of the property sector, including PropTech, Property Membership Bodies, Property Development and Construction and Retail outlets to name a few. Recently, we were approached by one of our clients, a high-profile property group which works across travel and hospitality, including many large retail sites. Over our 9-year history of recruitment for this client, we have had a 100% success rate of hiring for all of their marketing and communications roles. The Challenge The most rec ..read more

When summer is on the horizon, thoughts don’t necessarily turn to recruitment. In fact, many organisations pause their efforts until the autumn, when everyone is back from holidays and focused on hiring. That’s obviously not an option if you need somebody right now! Spotlight Recruitment supports clients all year round to find talented marketing and digital candidates that can support business growth and achieve commercial objectives.  One of the biggest challenges for companies looking to recruit in the summer is a lack of applicants. Changing jobs over the holiday season isn’t ideal, es ..read more

Our client Over Spotlight Recruitment’s 15-year history to date, we have successfully recruited on behalf of over 500 global clients, including a large number that operate in the financial services sector. In 2023 we were approached by a prestigious, Switzerland-based asset management company, with clients across over 60 countries worldwide. This client was looking to recruit a Digital Marketing Manager with a wealth of marketing experience to work remotely from the UK. The challenge After an unsuccessful recruitment process with another agency, our client approached us with the proposition of ..read more

When searching for your dream role, your CV is the key that unlocks the next important stage of the process – the interview. For many candidates it can be challenging to identify how to upgrade your CV from average to attention-grabbing. An engaging CV helps you to create a lasting impression from the very beginning of the interview process and ensures success in the process. As a leading marketing recruitment agency, Spotlight Recruitment aspires to help candidates develop their careers, so we are sharing our top tips to make sure your CV creates impact. First impressions count Your CV a ..read more

It can be increasingly difficult to keep up with current trends, especially when our minds are already saturated by copious amounts of data and information on a daily basis. The marketing industry is no exception, with marketing trends shifting in and out of fashion at an overwhelming rate. So whether you’re looking to inform your marketing decisions at work, or simply hoping to expand your personal knowledge on trending topics, Spotlight Recruitment have highlighted the best ways to keep up with current marketing trends. Set up alerts & notifications Arguably the best way to stay up to da ..read more