According to a new report, Google is negotiating a deal with Instagram and Tik Tok to index its content in search results. The deal is said to be similar to that of 2015 between Google and Twitter, in which Google gained access to Twitter data for instant indexing ..read more

Fraud targeting small businesses can take various forms: invoices, advertising, directory entries that were never requested, and dubious office supplies that were never ordered. Frauds in small businesses are becoming more sophisticated, with fraudsters going to great lengths to convince you with documents they have sent you or with legitimate offers they have made. Fraudsters recognise that small business owners are often busier and have fewer resources than larger companies, so they try to take advantage. They can gain access to your suppliers "email accounts or intercept emails without the ..read more

It seems to be human nature to blame someone or something else when things don't go the way we want them to. With SEO, it is no different. Businesses always blame their SEO agency when they don't get the results they were expecting. But the reality is sometimes quite different. Sometimes it is YOU that is to blame for your poor results with search results. Some of the reasons why this is true may surprise you. To help me discuss this, Luke Fatooros is my special guest on this episode. Luke is a serial, multi-award-winning entrepreneur who started his first business at age 23 in his father’s s ..read more

Social Media can make or break a business but it all depends on how it is used or abused by a business owner or an employee ..read more

Core Web Vitals are a number of specific factors that will be part of Google's Page Experience Score, which measures how the user experiences a page's speed, responsiveness and visual stability. Core Web Vitals are a new set of performance metrics that analyse the speed signals that are essential for a superior web user experience. In this episode I discuss in simple terms what core web vitals are and why you need to get your marketing agency on top of any possible issues with your website.To learn more about digital marketing, have a look at my online digital marketing course designed to give ..read more

Scams involving Google are of course, nothing new.  I hear of clients getting calls claiming they are from Google with issues ranging from 'your website isn't visible in Google' to 'your Google My Business listing is in danger of disappearing unless you pay $399 right now'. They are nothing but scams; do not all for them. Google will never ask you for money to boost your rankings or your Google My Business Local Listing.In this episode I discuss how to spot the Google scams and the reasons why Google will not be calling you asking for payments to boost your online presence. To learn more ..read more

Customers in the digital age want to know about a product or business before they buy. They want to know that the business they might be dealing with is reputable and can be trusted. This is where online reviews come in and the most viewed ones are Google reviews. Having a positive online reputation is vital for business today but what happens when your business gets some negative  or even fake reviews?In this episode, I go over the steps you can take regarding fraudulent reviews and reveal some of the do's and dont's when it comes to clearing  your online reputation.To learn more ab ..read more

The website you build is the foundation on which all your online marketing efforts are based. That is why monitoring and maintaining their performance is so important. Poor performance in any area can affect your ability to convert visitors and your ability to collect reliable data needed to adapt and improve future marketing efforts, not to mention business strategies in general.In this episode, I discuss six of the most common website performance issues that every website owner should know about and make sure they get the issues resolved. To learn more about digital marketing, have a look at ..read more

Why should you avoid cheap SEO offers? It's simple. Because you get cheap results, meaning you get little to no results for your marketing money. In this episode I go through some of the major reasons you should never accept an offer for cheap SEO no matter how tempting they make it sound. The 'damage' they can do to your brand and website are not worth the risk. Not only that, the end result will almost certainly be extremely disappointing. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.&n ..read more

Every year around about this time, articles appear claiming that SEO is Dead. How many times can something die? The disturbing part is that a lot of these appear on highly influential online business/entrepreneur type websites.  I'm here to tell you, SEO is far from dead, but it is evolving.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.  ..read more