MedCity » Pharma Marketing
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MedCity » Pharma Marketing
3y ago
The complexities of pharmaceutical companies inserting themselves into a conversation with patients and caregivers are ..read more
MedCity » Pharma Marketing
3y ago
The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity ..read more
MedCity » Pharma Marketing
3y ago
Interactive, cloud-based video games are designed to tackle pharma’s current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born ..read more
MedCity » Pharma Marketing
3y ago
After many years on the back foot, the FDA has submitted a plan to study how viewers engage and process short-text prescription drug tweets and ads ..read more
MedCity » Pharma Marketing
3y ago
The promotional material that pharmaceutical representatives present to doctors is riddled with soft deception ..read more
MedCity » Pharma Marketing
3y ago
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That’s grown 15 percent a year since 2011 ..read more
MedCity » Pharma Marketing
3y ago
The Centers for Medicaid and Medicare continue to release reams of data, by way of ..read more
MedCity » Pharma Marketing
3y ago
Maybe the FDA put a hidden meaning in the name of the new pain drug ..read more