Pharma companies are known to spend anywhere between 10-23% of their annual budgets in marketing activities. A large chunk of these budgets are generally allocated for traditional marketing activities which have been associated with them. However, in the last few years, Pharma companies have started taking initiatives in the digital marketing space. A majority of […] The post Your Guide To Allocate Budget For Digital Pharma Marketing appeared first on Docplexus Insights ..read more

Docplexus is the largest and fastest growing peer-to-peer networking and knowledge-share platform for doctors in India. As of today, there are 3,80,000+ verified doctors on our platform and steadily growing with 2,500+ new registrations monthly. It has become the most trusted and secure platform accessible exclusively for medical practitioners, offering real-time dialogue, interactions in clinical […] The post Social media for Doctors, the Most Awaited Impetus for Indian Healthcare appeared first on Docplexus Insights ..read more

Social media has become commonplace in our lives & for many daily activities. It is the strongest medium of generating information, raising awareness and building networks in all areas of life. The social media platforms have gained traction among the common population today, but their use for commercial purpose has only been limited to advertise […] The post 5 Features, Benefits And Ways To Use Social Media Marketing By Pharma Companies appeared first on Docplexus Insights ..read more

Key Opinion Leaders (KOLs) is a commonly used term by Pharma companies to describe experienced doctors who are widely acclaimed, well respected, and possess immense knowledge of a specific field. They provide thought leadership to their peers. They often speak at regional, national or international conferences and publish articles in professional journals on regular basis. […] The post Pharma and The Rise of Digital KOLs appeared first on Docplexus Insights ..read more

Continuous medical education (CME) plays a critical role in medical research and healthcare as it bridges the gap between academic research and clinical practice. It provides healthcare practitioners (HCPs) with well-balanced, real-world information that is disease-oriented and aligned to patient needs and global healthcare trends. Doctors of all specialties around the world and in India, […] The post Online CMEs, The Best Value Proposition For Pharma appeared first on Docplexus Insights ..read more

Covid-19 has accelerated the adoption of digital technology by almost six years. It has fundamentally changed the way people do things. This may include the way they consume products & services including healthcare. While many aspects of healthcare industry have changed, Pharma industry is still considered as the late adopter of digital technologies. Pharma marketers […] The post Five Things Pharma Must Have For Great Digital Strategy appeared first on Docplexus Insights ..read more

Marketing is constantly evolving function in Pharma Industry. “Digital transformation” has been the buzz word specially post the pandemic. No industry or a business function can stay away from digital transformation if they are looking to generate lasting value. Marketing Guru Seth Godin says, Word ‘transform’ has a real meaning and it is abused all the time. What most […] The post Strategy, Not Technology Drives Digital Transformation in Pharma Marketing appeared first on Docplexus Insights ..read more

With Covid-19 & declining Physician access, a good number of pharma companies across the world have included digital as an integral channel to reach out to their target doctors. However, only a handful have developed a systematic view with an integrated strategy According to the research paper published by global consultants, L.E.K. Consulting, effective implementation of […] The post How to Overcome Eight Digital Pharma Marketing Pitfalls appeared first on Docplexus Insights ..read more

Only one-third of drug launches by Pharma companies around the world are successful, a detailed report by McKinsey & Company revealed some time ago. Going further, the report also highlighted that only 15% of drug launches achieved significant improvement 6 months after the launch and were somewhat closer to their prelaunch sales estimates. In the […] The post How Pharma Marketers Can Be Super Successful With Product Launch appeared first on Docplexus Insights ..read more

After the success of our previous write-up, we are sharing another aspect of tactical healthcare marketing, to help you engage with doctors in a more personalized way. In this write-up, we are exploring effective ways to create high-impact Email Marketing Campaigns for Healthcare Brands. It is a vast subject, and therefore, we have picked the three most important […] The post Healthcare Marketing: 3 Tips For Creating Tactically Sound Email Campaigns appeared first on Docplexus Insights ..read more