FiercePharma » Marketing
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Pharma industry news on big pharma, FDA decisions, patents, pharmaceutical marketing, generic drugs, and other pharma news. Covers pharma waterfront, from late-stage drug development through the entire lifecycle - tracking regulatory approvals, payer negotiations, manufacturing, marketing, patent fights, government investigations and regulation and M&A deals.
FiercePharma » Marketing
1d ago
Pfizer's latest 'Dear Scientist' video stars a long COVID patient looking for answers apark Wed, 04/17/2024 - 13:11 ..read more
FiercePharma » Marketing
1d ago
Eli Lilly’s edge over GLP-1 rivals tipped to drive Mounjaro sales to $34B by 2029 ntaylor Wed, 04/17/2024 - 10:06 ..read more
FiercePharma » Marketing
1d ago
Arrowhead's plozasiran could reach $700M-plus in sales by 2032, meet major unmet need in dyslipidemia: GlobalData apark Tue, 04/16/2024 - 12:43 ..read more
FiercePharma » Marketing
1d ago
On the heels of pulmonary arterial hypertension drug nod, Merck launches 'Outnumber PAH' campaign apark Tue, 04/16/2024 - 10:39 ..read more
FiercePharma » Marketing
1d ago
The key to #FierceMadness victory for AZ and Ionis' Wainua? Unique sounds and 'phonetic appeal,' per the Brand Institute apark Mon, 04/15/2024 - 16:19 ..read more
FiercePharma » Marketing
1d ago
Takedowns of websites peddling fake GLP-1 drugs jump as counterfeiters board weight loss bandwagon ntaylor Mon, 04/15/2024 - 11:13 ..read more
FiercePharma » Marketing
4d ago
Viatris, eyeing a return to growth, taps Moderna, Amgen alum as CCO apark Mon, 04/15/2024 - 10:30 ..read more
FiercePharma » Marketing
4d ago
AstraZeneca cries havoc over CKD's hit on economies, environment ntaylor Mon, 04/15/2024 - 07:43 ..read more
FiercePharma » Marketing
4d ago
CMI Media Group’s Empower™ OS Solves for Media Fragmentation Challenges to Health Brands jpiatt Tue, 04/02/2024 - 11:43 ..read more
FiercePharma » Marketing
6d ago
Lady Gaga’s Instagram post about latest Pfizer Nurtec ODT ad earns EU ire: Politico apark Fri, 04/12/2024 - 11:32 ..read more