Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media
Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
2d ago
All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023. But what are those objectives exactly? In the 2023 Nonprofit Communications Trends Report being released this week, we share this pie chart that shows a great amount of diversity in social media objectives. Here are the top objectives in order: Increasing Participation Levels Changes in Knowledge or Understanding ..read more
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Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1w ago
Bow & Arrow, Auburn, AL Let’s jump right in to the most helpful articles, posts, and tips for nonprofit marketers I found this week. We have a marketing benchmark report, AI in marketing, priorities for Instagram, marketing automation and more. It’s time for Mixed Links… Instagram Reveals 3 Key Priorities for 2023. It’s time to debrief and find out Was Your Year-End Giving Campaign Successful? Find out The Problem with Contact Forms on Landing Pages. TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report. Confused about Twitter? Coll ..read more
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What Social Network Helps Nonprofits Achieve Their Communications Objectives?
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1w ago
Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. One of the questions we asked in the trends survey was what social network helped you achieve your objectives in 2022. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. When asked why, they mention audience as the biggest reason it meets their needs: “Most of our audience is there and it’s simpler to engage.” “It’s a platform best suited to the demographic we’re trying to reach ..read more
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Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
2w ago
The Hound. Auburn, AL Happy Friday, everyone! Ready to read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have top fundraising blogs, Google AdWords help, tips on creating evergreen content and more. It’s time for Mixed Links… Here are 14 Ways to Use Instagram Stories Highlights for Marketing. Or if you are more into Facebook, Planning for 2023: Facebook Posting Tips. Hubspot has 25 Nonprofit Marketing Statistics for 2023. Joan Garry gives us 3 Critical Conversations to Have in January. Jeff Brooks put together a ..read more
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How Working from Home Makes Nonprofit Communications Work Much Harder
Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
2w ago
Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment, with the rest split equally between home/remote or a hybrid of the two. Now (as of December 2022), only 5% report working in an office or work site exclusively. Over a third (35%) are working from home or remotely, and a whopping 60% are working hybrid (some home, some work site/office). This represented a shift in working locations for 64% of nonprofit communicators. This is just one of the trends we will share in the 2023 Nonprofit Communications Trends Report, which we will release on Ja ..read more
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Stop Overcommitting! 5 Actions to Help You Better Manage Your Time
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
2w ago
It’s a new year and while I don’t really subscribe to the “New Year. New Me” stuff, January is a perfect time to evaluate how you manage your time. If one of your issues is saying “yes” to too many things whether at work or otherwise, Tiffany Toombs’ article 15 Ways To Stop Overcommitting Your Time And Energy is for you! Here are the top five things you should do to help you take control of your time. 1. Do a Time Audit Find out where your time goes by conducting a time audit. This is different from the exercise I suggested before in that you aren’t just listing everything you do, but also tr ..read more
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Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
3w ago
It’s been almost 2023 for a week. How are we feeling about it so far? To get back into the swing of things, check out the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a great deal on communications training, New Years rituals, meditations, words, and resolutions, Instagram vs Facebook, and more. It’s time for Mixed Links… Last Reminder: our Annual All-Access Pass that lets you attend all of our webinars and workshops with one easy payment is $200 off, but that discount ENDS TODAY! Lets kick thigs off with Vu Le an ..read more
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Photography Tips for Nonprofits
Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
3w ago
If you work in nonprofit communications, suddenly you are a professional photographer. Not only that but you are also expected to coach others on taking good photographs on their phones. And you are also supposed to know how to edit photos and then sort, manage, and store them all in some meaningful way. That’s a lot! Let’s start with taking photos on your own phone I learned a lot from Andy Mann, one of the participants in our Communications Director Mentoring Program. Here are three photography tips in particular that I learned from Andy: Most of your photos should still be horizontal, eve ..read more
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Week of Freebies 2022, Day 4: The Relevant Messaging Checklist
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1M ago
Welcome to the 2022 Week of Freebies! Every year during the week between Christmas and New Year’s, we like to spread some good cheer with some free stuff for our awesome readers like you! Today I am sharing an updated version of our popular checklist: The 6 Rs of Message Relevance When you are trying to create messaging that is more relatable to your readers, use our Six R’s of Relevant Messaging. Rewarding Realistic Real-Time Responsive Revealing Refreshing You can save the image below or download the pdf. The post Week of Freebies 2022, Day 4: The Relevant Messaging Checklist appeared f ..read more
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Week of Freebies 2022, Day 3: Tips on Writing Faster [On-Demand Webinar]
Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1M ago
Welcome to the 2022 Week of Freebies! Every year during the week between Christmas and New Year’s, we like to spread some good cheer with some free stuff for our awesome readers like you! Today’s freebie is an on-demand webinar, so you will need to sign up for a Free Membership to access the video and other resources. Once you get your membership, you can find it in the Webinar Archive or by searching for it on your student dashboard. Pass Holders, you’ll find these resources in your Webinar Archive. How to Write Faster: Tips for Nonprofit Communicators Everywhere you look on your to-do list ..read more
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