Reading time: 4 minutes Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients.  Most patients engage with your pharmaceutical company because something is wrong. Whether it’s everyday aches and pains with ibuprofen, emergency lifesaving medication in an epi-pen, or battling a tough diagnosis with cancer drugs — patients aren’t at their best. And they may be taking more than just one medication at a ..read more

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Whether it’s bringing the voice of the patient and physicians into how to design Phase III and IV trials or learning about new breakthroughs in patient outcomes for pervasive diseases like cancer ..read more

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time.  The top pharmaceutical industry trends we’re seeing from our clients aren’t necessarily new. But as we move forward into the next decade, th ..read more

Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen. This kind of patient-centered approach isn’t easy. Yet, VMS leads the clinical educator market in patient confidence to start and maintain therapy. As a leader in this mar ..read more

Reading time: 4 minutes It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business. As an industry, Life Sciences grew up with an in-person sales force as the core of its demand generation engine, and that proved enormously successful — until recently. That once-effective model has eroded over the years, primarily due to lack of ..read more