Bluenovius | Digital Pharma Marketing Blog
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Get digital pharma marketing news, reports, insights, tips and actionable advice on how to improve your pharma marketing efforts. We are a cutting-edge pharma marketing agency dedicated to providing customized video marketing solutions to pharma brands worldwide.
Bluenovius | Digital Pharma Marketing Blog
1y ago
The research-based pharmaceutical industry is entering an exciting new era in medicine development. Much of it is thanks to the advances seen in sciences and technology. So, today we’re looking at the top pharma 2022 key figures! As research methods evolve, a new digitally disrupted pharmaceutical industry is driven by, and drives, medical progress. The ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
Over the years, pharma has been excelling at being physician-centric, but not so much at being patient-centric. However, pharma and life science brands are starting to shift gears. These are making patients a pivotal target audience in their communication and marketing strategies. Patient-centricity is a term that describes the way companies in the field think ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
It is known that pharmaceutical companies invest a significant portion of their budget in new drug development to improve patients’ quality of life. Nonetheless, without an effective marketing strategy, these new drugs are most likely not to reach the intended target audience. Thus, leading to poor sales and lost revenue. Your focus should then lie ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
Each year medical videos prove to be a valuable tool for educating patients and helping them develop greater knowledge of their health conditions. In 2023, the trend will remain the same. Videos are a valuable content format that can explain complex medical procedures, demonstrate treatment options, and show patients how to take care of themselves ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services. One of the most effective ways to achieve this goal is to use valuable medical ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
These 5 pros of pharmaceutical market segmentation will show you the value of this practice in allowing brands to maximize the potential and impact of their communication efforts. Dive on in to find out what these are. Pharmaceutical market segmentation pros Pharmaceutical market segmentation is a valuable practice that has risen in importance in the ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
Video is a powerful digital marketing tool, that has been pushed by consumers’ preference for it over written content. More important, it has been shown to exercise a great influence over the audiences’ decision-making processes. Thus, proving to be undeniably valuable to pharma marketing. According to Forrester Research, a video is worth around 1.8 million ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
Patient Support Programs (PSPs) are vital to fighting the imminent impact of post-COVID declining patient adherence. These are initiatives that have put to the test pharma companies’ digital thinking into action. The ultimate aim is to turn customers’ experience into a seamless journey of support and continuing communication. We have gathered a list of the ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
These 5 pros of pharma market segmentation will show you the value of this practice in allowing brands to maximize the potential and impact of their communication efforts. Dive on in to find out what these are. Pharma market segmentation pros Pharma market segmentation is a valuable practice that has risen in importance in the ..read more
Bluenovius | Digital Pharma Marketing Blog
1y ago
Video is a powerful digital marketing tool, that has been pushed by consumers’ preference for it over written content. More important, it has been shown to exercise a great influence over the audiences’ decision-making processes. Thus, proving to be undeniably valuable to pharma marketing. According to Forrester Research, a video is worth around 1.8 million ..read more