Upcoming Informa Connect Events: Speaker Programs Summit – February 26-28, 2024 Event Name: Rare Disease Summit – March 19-21, 2024 PAP – Patient Assistance & Access Programs – March 19-21, 2024 Hub and Specialty Pharmacy Models East – March 19-21, 2024 Pharma Forum – March 24-27, 2024 Pharmaceutical Compliance Congress (PCC) – April 16-18, 2024 Life Sciences Pricing & Contracting USA – May 21-23, 2024 Pharmaceutical Compliance Congress Canada – June 4-5, 2024 Transparency, Aggregate Spend & HCP Engagement – August 13-15, 2024 Independent Medical Education & Grants Summit – Se ..read more

Accelerate patient value. Pioneer healthcare’s transformation.    Healthcare reforms are finally paving the way to affordable access to medicines, yet this progress threatens the development of future life-saving therapies. The moment is now to prove ourselves as a trusted industry ally and the ultimate safe harbor for patients.   The key? Delivering aligned value to HCPs, patients, payers and regulators.  Speed and scale is non-negotiable. Those afraid to accelerate will be left behind. We must adapt to evolving payer needs, empower HCPs with crucial insights, bridge regulatory g ..read more

The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition. This article will provide an overview of e-commerce strategies, the benefits of e-commerce for pharmaceuticals, the challenges of optimizing online sales, and best practices for pharmaceutical e-commerce. Overview of E-Commerce Strategies E-commerce strategies are used to help businesses maximize their online sales and reach new customers. These strategi ..read more

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry. This article will discuss the importance of event marketing in the digital age, the opportunities it presents for the pharma industry, and some important insights to consider. What is Event Marketing? Event marketing is a form of marketing that involves face-to-face interactions betw ..read more

As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. Search engine optimization (SEO) is an essential component of any successful digital marketing strategy, and it is crucial for pharma websites to understand and apply SEO best practices. This article will cover the basics of navigating the digital landscape, SEO strategies for pharma websites, optimizing content for SEO, and measuring SEO success. Understanding Digital Landscapes The digital landscape is constantly evolving, and pharma websi ..read more

Location-based marketing, also known as geo-targeting, is an increasingly popular tool used in the pharmaceutical industry to reach customers in specific geographical areas. Geo-targeting allows pharma companies to customize their marketing efforts to reach the right customer at the right place and time. It offers a more efficient and cost-effective way of targeting potential customers, while also providing insights into customer behaviour. In this article, we will explore what geo-targeting is, how it works in the pharma industry, the benefits and challenges associated with it. What is Geo-Ta ..read more

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies. What is Patient-Centricity? Patient-centricity is a concep ..read more

Adaptive content is a powerful tool to personalize the pharma customer journey. It allows marketers to create content that is tailored to the needs and interests of their target audiences, delivering a more engaging and rewarding customer experience. This article will explore the benefits of adaptive content, how to craft an effective pharma customer journey, and how to measure success. The Benefits of Adaptive Content Adaptive content has numerous advantages for pharma marketers. By leveraging data collected from customers, marketers can create content that is tailored to their interests and ..read more

Digital marketing has become an essential part of the pharmaceutical industry. It allows companies to reach potential customers, build relationships, and promote their products. To measure the success of their campaigns, pharmaceutical companies need to track and monitor key performance indicators (KPIs). In this article, we will discuss the importance of KPIs for pharma digital marketing campaigns and how they can be used to optimize performance. Introduction to KPIs KPIs are quantitative measures used to evaluate the performance of an organization or campaign. They are used to assess progres ..read more

Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. Through strategic storytelling, pharma brands can create lasting impressions and drive sales. In this article, we will explore what strategic storytelling is, how pharma brands can benefit from it, how to craft an effective story, and how to maximize impact through storytelling. What is Strategic Storytelling? Strategic storytelling is a proc ..read more