"Send me a text" If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonate. - - - If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to you ..read more

"Send me a text" The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027. Traditional marketing approaches are failing to capture this opportunity because they focus on single-category positioning. Today’s buyers don’t think in "either/or" terms, they want "this AND that." Brands that succ ..read more

"Send me a text" In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website  https://creativethirst.com  - - -  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.  But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dol ..read more

"Send me a text" Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com If you want to work with me one-on-one to improve your supplement business. You can learn more at my website  https://creativethirst.com  - - -  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.  But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers w ..read more

"Send me a text" Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com If you want to work with me one-on-one to improve your supplement business. You can learn more at my website  https://creativethirst.com  - - -  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.  But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers w ..read more

"Send me a text" Imagine going from zero to $1 million in sales in just one day.  That’s exactly what the Bloom Nutrition supplement brand did.  The success story of this supplement brand offers valuable insights into what it takes to achieve explosive growth in a competitive industry.  If you want to work with me one-on-one to improve your supplement business. You can learn more at my website  https://creativethirst.com  - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.  But how do you get them there? The ..read more

"Send me a text" Baby Boomers take longer to decide when buying supplements. They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available. Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You need all 4 forces working together. If you're interested in working with me one-on-one to improve your ..read more

"Send me a text" Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com  00:01:44 - "Profit could mean that your margins are just too low o ..read more

"Send me a text" Exploring the Next Big Things in Supplements: 2025 and Beyond The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new, innovative ways. This episode dives into 8 emerging supplement trends. And how those trends are reshaping the supplements industry.  If you're i ..read more

Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential. I'll also discuss the challenges and opportunities that come with this growth and how brands can position themselves to capitalize on the momentum. Whether you're already in the game or looking to break into this booming sector, this episode will provide you with the insights and strategies you need to stay ahead of the curve. Join me as I wrap up thi ..read more