On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to s ..read more

On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities, and ..read more

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think t ..read more

On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whole business when making financial decisions so all area's are aligned ..read more

This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your experimentation programs. This tool can be used by companies at all levels and in all industries, so the ..read more

Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the environment and what effect this has on winning clients ..read more

Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the environment and what effect this has on winning clients ..read more

This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the user wants to have’, and identifying what is driving them to buy the product. They discuss the importance of putting yourself into the shoes of your website users to identify what they are actually in need of, and then addressing those problems fundame ..read more

This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you need to use innovative ideas to progress your experimentation'. Dinah also delves into the psychological t ..read more

This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points ou ..read more