What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations. In this episode, you’ll learn things about:  What being a B Corp-certified company means for us  How The Good came up with our core values How our core values affect the direction of the company and its employees Why EOS was a good fit for us and how it helped us implement the core values   Learn more a ..read more

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them. In this episode, you'll learn:  How to tailor customer support strategies based on your audience Why it is important to create a personalized experience for your customers How other brands are using cus ..read more

Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.  We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.   In this episode, you’ll also learn:  How post-flow and pop-up quizzes help with personalization and shipping co ..read more

In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them.  We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to working remotely has been like for us. This week’s episode also covers a lot about our experience over the years, the changes we’ve gone through and the leadership style at the company.  In this episode, you’ll learn things about:  W ..read more

In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences. In this episode, you'll learn about: The business value of real-time human interaction for a better customer experience The power of personalized cart recovery Cartloop as a relationship management tool for brands Treating abandoned carts as an opportunity to understand shoppers i ..read more

In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands. In this episode, you'll learn about: Leveraging evergreen workflows/sequences to drive significant reven ..read more

In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans.  In this episode, you'll learn about: Why Beth leaped into entrepreneurship from academia How 3D printing technology revolutionize traditional clo ..read more

In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples from the industry. In this episode, you'll learn about: What are the benefits of SMS marketing Strategizing for a small business vs a big business Prioritizing your marketing budget and figuring out where & what to spend How SMS fits in the ma ..read more

In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses. In this episode, you'll learn about: What is the relationship between email and SMS How to use email and SMS in your marketing strategy The best tools and applications for email and SMS marketing The best way to put together an Ecommerce workflow that performs well What you should and should not do when it c ..read more

In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue.  During the interview, we cover topics like: What are the most common mistakes and misconceptions about email marketing What are the best ways to grow an email list How to make sure that your emails are read What email workflow works best for ecommerce brands So if you are interested in maximizing your ecommerce email marketing strategies, then this ..read more