The 5 Stages of a Branding Process
The Branding Journal
by Marion Andrivet
2w ago
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand ..read more
Visit website
Raw Authenticity in Action: How CEOs are Transforming Brand Communication
The Branding Journal
by Jack Waterfield
2w ago
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of ..read more
Visit website
From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing
The Branding Journal
by Adomas Pūras
2w ago
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic ..read more
Visit website
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
The Branding Journal
by Daniel de Vos
1M ago
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from ..read more
Visit website
Mastering Brand Exposure: Six Golden Principles for High Impact
The Branding Journal
by Marion Andrivet
2M ago
Creating a compelling brand is about more than just defining its essence, unique positioning, and distinct identity. It ..read more
Visit website
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
The Branding Journal
by Yichan Wang
3M ago
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity in the competitive Educational Technology (EdTech) landscape. I was brought on board to develop a brand identity that resonates with college students – quirky, friendly, and trustworthy – and to introduce a brand that’s both innovative and approachable. About the Brand EdTutor, a US-based startup, aims to appeal to the American college student market for their product launch in 2024. The founder approached me to create a brand identity that resonates with this demographic. Desi ..read more
Visit website
10 Ideas to Cultivate Brand Transparency
The Branding Journal
by Marion Andrivet
4M ago
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. But how many companies, especially the larger ones, conduct their business as usual while keeping much information to themselves? Information such as where the products are produced, how the materials are sourced, how their prices are calculated, and so many other aspects. While keeping some information secret is often a legitimate ..read more
Visit website
How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to Do
The Branding Journal
by Marion
6M ago
Employer branding is crucial for attracting and retaining the talent that drives the success of your brand. It involves cultivating a positive work culture, nurturing a supportive environment, and prioritizing the well-being of your employees. In a previous article, we explained the precise meaning of employer branding. This second article explores the following aspects of employer branding: The practical steps of creating an employer brand strategy Determining who is involved in the creation of an employer brand strategy Part 1: Eight steps for creating an employer brand strategy Every orga ..read more
Visit website
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
The Branding Journal
by Marion
7M ago
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed at converting the once microblogging network into a ‘super app’ (which Musk has envisioned for years), have not always been welcomed warmly by its user base. Now, Twitter is back at the forefront of media attention due to its sudden and drastic rebrand strategy involving a new name and logo. This risky gamble prompts the question: what exactly is happening with Twitter’s brand? The transformation of Twitter into X: a timeline Before we delve into the strategic vision and ..read more
Visit website
The Concept of Employer Branding, Explained
The Branding Journal
by Marion
8M ago
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers are crucial for the success of any business, and marketing strategies naturally revolve around them. But what if we told you that branding has the power to attract a whole different set of stakeholders? In this article, we’ll focus on using brand strategies to attract and retain employees and dive into the exciting world of employer branding. It’s time to shift our perspective and discover how branding can work wonders in captivating top talent and buil ..read more
Visit website

Follow The Branding Journal on FeedSpot

Continue with Google
Continue with Apple
OR