The Branding Journal
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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.
The Branding Journal
1w ago
There are many insightful branding podcasts out there, and I must admit that there are probably many good ..read more
The Branding Journal
3w ago
Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the ..read more
The Branding Journal
1M ago
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile ..read more
The Branding Journal
1M ago
In the world of branding, there is a distinct divide between the approaches used to reach consumers and ..read more
The Branding Journal
1M ago
The big day has finally arrived – our course How To Build a Successful Brand is officially live ..read more
The Branding Journal
1M ago
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the ..read more
The Branding Journal
1M ago
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about ..read more
The Branding Journal
1M ago
Imagine a brand that not only offers great products or services but also seems to know exactly what ..read more
The Branding Journal
2M ago
Is social media an essential tool for personal branding? Absolutely! It helps you connect with your audience, showcase ..read more
The Branding Journal
2M ago
When it comes to understanding branding and marketing concepts, academic authors are wise choices. Their research and expertise ..read more