Everyone has been there; you want to create your brand and build its visual identity, but you don’t know where to start. Plenty of websites and design tools are at your disposal, and it takes work to keep up-to-date with the newest additions. In this article, you will find our top picks of online design tools that are free to use (although most of these tools offer a premium version).   Table of Contents Free Graphic Design Tools Free Font Tools Free Color Tools Free Annotation and Collaboration Tools Free Web Design Tools Free Photo Editing Tools Free Stock Photo Resources Free De ..read more

For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded as waste once their usefulness expires. It’s an unsustainable model that causes significant environmental damage, and it’s quickly becoming outdated. An alternative is the “circular economy.” This is a system that allows companies to minimize or eliminate waste and pollution by keeping resources in a closed loop. While it’s a relatively new concept, it’s becoming increasingly popular with companies, environmental groups, governments, and consumers. Shifting from a li ..read more

Humble. Jubilant. Serious. Charming. Provocative. They might be words that we usually use to describe a person’s personality traits, but can also readily apply to brand personalities. Our personality determines whether we charm or irritate people, inspire them or send them running for the hills, or beyond! A brand personality is no different. A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today’s cluttered marketplace. Table of Contents What is brand personality? Why is brand personality important? The Aaker Model: Brand personality ..read more

For anyone developing their career, one thing that can really pay off is considering personal branding. This type of branding strategy can help increase your visibility, credibility, and opportunities when done correctly. Now, we will uncover all the secrets of personal branding and its importance for your personal and professional life. Table of Contents What is personal branding? Five main benefits: why is personal branding important? Building a personal branding strategy the right way What is a personal branding statement? Personal branding statement examples Winning real-life examples of ..read more

In today’s world, we’re almost constantly bombarded with infinite choices of where to spend our hard-earned dollars. What makes a brand exceptional and worthy of our decision? Well, the ongoing success of a brand can very often rest on the values at its heart and how authentically they are expressed and communicated in the marketplace. Brand values play indeed a significant role in building deeper connections that turn one-time customers into loyal ones. Let’s dive into what brand values and guiding principles are, why they’re critical to any brand strategy, and how you can define them for you ..read more

Consumption and the desire to consume luxury goods and services have been part of our society for thousands of years. From silk garments in ancient China to ostrich feathers for the Egyptians to the Vanderbilts’ chateaus in America, luxury goods and services were always sought after by those who could afford them. Thorstein Veblen’s book “The Theory of the Leisure Class” captured social and economic perspectives of these extravagant lifestyles in 1899. He described luxury consumption activities as “conspicuous consumption” and “conspicuous leisure”. In recent times, demand for luxury goods and ..read more

When starting a business, one of the first things you need to find is a name for your brand. It can be tough to come up with something original and memorable, but some techniques can help. This article will discuss some of the best ways to find a solid name for your brand. We’ll also provide some tips on how to make your brand name stand out. So, if you’re struggling with how to create a brand name, read on! Table of Contents What is a brand name? Why is brand naming important? Ten factors that make a good brand name Tips on how to come up with a brand name You found a brand name – what to d ..read more

The dog food market is growing and becoming more and more saturated. According to a 2018 article by Pet Food Processing, the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and brands must address more niche needs. This article will analyze the branding strategies of five dog food brands from different countries, explain how they differentiate themselves from the competition, and provide some key takeaways from their brand strategy. Table of Contents Taste of the Wild: "The Diet Nature Intended" The ..read more

STUDIO DAM is a multi-disciplinary branding and design consultancy based in Singapore. Back in 2019, after expressing their interest in participating in Singapore Design Week, they were partnered up with Admira Pte Ltd, an established company specializing in high-pressured laminates. Singapore Design Week consists of a multitude of events and activities. STUDIO DAM’s and Admira’s participation was in the SingaPlural exhibition, where the theme for 2019 was dubbed Unnatural Phenomena. Table of Contents The Challenging Design Brief  A Look Into the STUDIO DAM Approach A Portraiture of Fac ..read more

New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create a separate brand? If so, which role should each brand play? How can we reduce confusion for consumers? That’s the moment when the concept of brand architecture comes into play. This article will highlight the need for brand architecture in brand management, explore the three main brand architecture models with practical examples, and outline the pros and cons of each one of them. Table of Contents What Is Brand Architecture? Why is Brand Architecture Important? 3 Different ..read more