The Branding Journal
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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.
The Branding Journal
4d ago
When it comes to understanding branding and marketing concepts, academic authors are wise choices. Their research and expertise ..read more
The Branding Journal
1w ago
Many businesses operate without a solid brand strategy in place. While they may see some success in the ..read more
The Branding Journal
3w ago
Differentiation is key to preference: there is no preference without differentiation. A personal brand strategy serves this goal ..read more
The Branding Journal
1M ago
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay ..read more
The Branding Journal
1M ago
Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed. ..read more
The Branding Journal
1M ago
The task at hand for branders and marketers is to learn how to serve two masters at the ..read more
The Branding Journal
2M ago
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand ..read more
The Branding Journal
3M ago
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of ..read more
The Branding Journal
3M ago
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic ..read more
The Branding Journal
4M ago
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from ..read more