
The Branding Journal
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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.
The Branding Journal
2d ago
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies ..read more
The Branding Journal
1w ago
Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing ..read more
The Branding Journal
2w ago
Keeping pace with the steady streams of product and service advertisements invading every digital device individuals own can ..read more
The Branding Journal
1M ago
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern ..read more
The Branding Journal
1M ago
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed ..read more
The Branding Journal
1M ago
Do you want to build a memorable brand but need help figuring out where to start? You’re in ..read more
The Branding Journal
2M ago
Emotional branding remains a potent force at a time when economic caution often drives businesses to focus on ..read more
The Branding Journal
2M ago
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each ..read more
The Branding Journal
2M ago
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an ..read more
The Branding Journal
2M ago
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen ..read more