New Coke: A Classic Branding Case Study on a Major Product Change Failure
The Branding Journal
by Marion Andrivet
2d ago
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies ..read more
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Top Branding & Design Trends For 2025
The Branding Journal
by Marion Andrivet
1w ago
Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing ..read more
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How to Tell Brand Stories That Actually Connect
The Branding Journal
by Chris Bretschger
2w ago
Keeping pace with the steady streams of product and service advertisements invading every digital device individuals own can ..read more
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How Birkenstock Reinvented Its Brand to Meet Modern Demands
The Branding Journal
by Erich Joachimsthaler
1M ago
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern ..read more
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From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The Branding Journal
by Julian Oppelt
1M ago
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed ..read more
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How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs
The Branding Journal
by Marion Andrivet
1M ago
Do you want to build a memorable brand but need help figuring out where to start? You’re in ..read more
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7 Essential Emotions That Drive Brand Loyalty
The Branding Journal
by Jim Misener
2M ago
Emotional branding remains a potent force at a time when economic caution often drives businesses to focus on ..read more
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Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts
The Branding Journal
by Jakob Trpin
2M ago
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each ..read more
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Unseen Impact: How Website Design Shapes Brand Perception
The Branding Journal
by Mordy Oberstein
2M ago
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an ..read more
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Jaguar Hits the Reset Button and Emerges as a Completely New Brand
The Branding Journal
by Marion Andrivet
2M ago
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen ..read more
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