ICYMI: FUEL 2024. Transform Tomorrow.
Intouch Blog
by EVERSANA INTOUCH Team
1w ago
Brand planning is an intense, highly strategic endeavor that involves many stakeholders to shape a plan of next year activity and investments helping a brand to maximize its opportunity in a marketplace. While crucial in today’s highly competitive industry, brand planning is also challenging, messy and often a daunting process for many marketers. But what if it didn’t have to be? Recently, more than 100 pharma brand and portfolio marketing professionals joined EVERSANA INTOUCH’s annual brand planning event called FUEL, designed to share best practices, inspire ideas and spark new ways of think ..read more
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What If You Could Supercharge Your Brand Plan?
Intouch Blog
by EVERSANA INTOUCH Team
1w ago
Asking yourself “what if” can provide a surge of energy to your thoughts – a mental supercharger, if you will. In this blog post, we’ll explore how these two words can not only transform your perspective, but also supercharge your brand plan. What does it mean to ask yourself “what if”? The idea comes from a curiosity to try something new, inspirational, bold or exciting. It’s fueled by human passion to make great things, and it’s designed to bring people together irrespective of their roles, areas of expertise or experiences. Everyone can open themselves up to think on a larger scale by answe ..read more
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New Approaches to Physician Engagement
Intouch Blog
by Joe Wellington, MD
2w ago
Pharma marketers are constantly on the lookout for innovative and effective ways to engage with healthcare providers (HCPs). In this rapidly evolving landscape, it’s crucial to understand the challenges and have the right expertise to navigate them. Tried-and-True Methods  While pharma marketers and medical communications teams need to pioneer novel engagements leveraging omnichannel, they also need to realize the power of live, in-person sessions. These sessions foster a robust exchange of ideas and create an environment where HCPs feel part of an energized team committed to improving ou ..read more
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Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them
Intouch Blog
by EVERSANA INTOUCH Team
2w ago
In the dynamic realm of pharmaceuticals, market access strategy wields immense influence over a brand’s destiny. Imagine a groundbreaking treatment—innovative, potent—but if it remains uncovered or unreimbursed, its potential impact on patients remains unrealized. Market access is the gateway that decides whether a brand thrives or languishes. But that’s if market access strategy and stakeholder engagement is done right. Unfortunately, that’s still not standard across the industry. In this POV, we dissect three critical market access pitfalls and how modern brands can avoid th ..read more
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Scaling HCP Engagement With Modular Content for Medical Affairs
Intouch Blog
by EVERSANA INTOUCH Team
3w ago
As medical affairs within pharmaceutical companies continues to adopt omnichannel solutions, it must meet a growing volume of content demands. Modular content strategy presents a disciplined and structured solution for creating medical assets by utilizing preapproved content blocks, or “modules.”   A module is a combination of individual content elements (e.g., scientific statements, infographics, headlines, charts, copy) that tell a complete story within a particular topic or message. Because modules are stand-alone, channel-agnostic blocks of scientific and medical content, they ca ..read more
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Navigating the Trust Crisis
Intouch Blog
by Susan Perlbachs, CCO
3w ago
Leveraging cause marketing and empathy in a world of doubt In a world inundated with manipulated images and misinformation, trust is becoming an increasingly scarce and precious commodity. The recent royal photo fiasco surrounding Princess Kate serves as a stark reminder of the challenges posed in the AI age, where discerning reality from fabrication is becoming more and more difficult. However, amidst this crisis of trust, there lies an opportunity for brands – especially pharmaceutical companies – to forge genuine connections with consumers through cause marketing and empathy-driven advertis ..read more
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Adobe Summit 2024 and the Realities of AI
Intouch Blog
by Sarah Morgan
1M ago
Adobe Summit is the tech behemoth’s annual conference, where the company not only showcases its capabilities and innovations, but also hosts wider discussions of how digital marketing is changing in the face of technological and societal evolution. Many summaries of the meeting and its sessions are available, but you probably want more than that. What does it all actually mean? What are the implications of these advances for life sciences marketers? To that end, the EVERSANA INTOUCH expert team who attended Adobe Summit synthesized the concepts they saw playing out and are providing their insi ..read more
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SXSW Roundup: Takeaways from South by 2024
Intouch Blog
by Brooke Hanson
1M ago
Missed our SXSW coverage from the 2024 conference? Check out all the valuable insights our team on the ground curated while in Austin, TX! SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1 In this blog, Hattie Stearns, Senior Director of Experience DesignOps, delves into several key trends and insights from Day 1 of the conference, including the importance of building authentic immersive experiences that enable human connection, how the best brands create communities, and why the greatest risk a brand can take is being ordinary. The New Authenticity: SX ..read more
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The New Authenticity: SXSW 2024 Insights, Part 2
Intouch Blog
by EVERSANA INTOUCH Team
1M ago
At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. It’s fascinating, isn’t it? The idea of being genuine, real, and true — qualities so deeply sought after in everything we do, yet so complex and rich when we pause to unpack them. Among the minds at EVERSANA INTOUCH, with leaders spanning the spectrum from Strategic Planning to Creative Direction, and from Experience Design to Customer Experience Strategy, there emerged a dialogue. This wasn’t about authenticity as a mere buzzword bu ..read more
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EVERSANA Completes Integration of Healthware Group and Strengthens Its Global Agency Network EVERSANA INTOUCH With Addition of New Full-Service Affiliate 
Intouch Blog
by Haley Haislet
1M ago
Healthware will operate as the agency network’s sixth full-service affiliate, EVERSANA INTOUCH Healthware, serving clients from offices worldwide  Fulvio Fortini, Senior Vice President and Managing Director, appointed as head of affiliate   Healthware founder Roberto Ascione assumes new role leading Health Innovation initiatives across EVERSANA  CHICAGO & SALERNO, Italy – 15 April 2024 – EVERSANA, a leading provider of global commercial services to the life sciences industry, today unveiled a new full-service affiliate in its EVERSANA INTOUCH global agency network, EV ..read more
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