Google has reversed its decision to phase out third-party cookies in Chrome, opting for a new approach that emphasizes user choice and provides more control over privacy settings. Learn how this impacts paid media for your brand in the blog ..read more

Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. Despite being one of the most important commercial exercises in any life sciences organization, the brand planning process is one where clients face hurdles of complexity, data overload, lack of a clear vision, and cross-functional silos in attaining effective and measurable brand plans. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed. EVERSANA’s next generation br ..read more

We recently embarked on a journey into the future to celebrate an incredible quarter-century of EVERSANA INTOUCH. Events took place in six cities across the U.S. and three locations in Europe: London, Helsinki and Salerno. Each office put a unique spin on the event, which featured captivating performers, innovative experiences and glowing décor and outfits. It was an unforgettable time connecting with one another, building relationships and keeping our one-of-a-kind agency culture alive. Future Fusion 25 was not just a celebration of our first 25 years, but a fusion of our people, cultures and ..read more

For 70 years, the Cannes Lions International Festival of Creativity showcases the best of the best of the world’s advertising and creative communications. Moreover, it interrogates what good creative is, and what it could be.   This year, EVERSANA INTOUCH took a small but intrepid band to Cannes to gather insight. Among them, to our pride, was Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, a member of the Cannes Lions Health 2024 Pharma Jury, chosen with another 9 peers from around the world to review and select the best work that demonstrated the best of what our indus ..read more

MM+M recently named Agios Pharmaceuticals’ “Do You See It?” campaign as their Campaign of the Week! The campaign focuses on the hidden dangers of thalassemia, a rare genetic condition affecting an estimated 8,000 Americans. The disease can result in anemia-like symptoms, with severe cases requiring regular blood transfusions, while milder cases often go untreated. However, these “less severe” patients still face significant risks if not actively monitored, underscoring the need for greater awareness and vigilance. The world needed a wake-up call. In the realm of rare disease awareness, medical ..read more

This year’s Worldwide Developers Conference (WWDC) wasn’t just about the next iPhone. Apple unveiled a range of exciting developments, including visionOS 2 for enhanced augmented reality, intuitive AirPod gestures and even personalized Genmoji (generative Emojis) you can create at will. But the true star of the show was Apple Intelligence, a significant investment in on-device AI that promises to transform how we interact with our Apple devices. Siri Gets an Upgrade Let’s be honest. Siri hasn’t exactly been a beacon of brilliance in the AI assistant world. However, with Apple Intelligence, Sir ..read more

As June comes to a close, we reflect on the vibrant celebrations that took place throughout Pride Month at EVERSANA INTOUCH. We honored the LGBTQIA+ community with a variety of fun events across the agency.  Rainbow Bagel Baking Class  To celebrate the month, employees had the opportunity to learn how to make rainbow bagels at home. The class was a fun and inclusive experience, teaching participants how to craft eye-catching, Instagram-worthy rainbow bagels. It was a unique way to honor Pride Month, combining the joy of baking with recognizing and supporting the LGBTQIA+ community.&n ..read more

Repurposing content is a smart strategy that can enhance your content marketing efforts without breaking the bank. Specifically in pharmaceutical marketing, effective content repurposing can streamline efforts, maintain compliance and enhance brand engagement. In this POV, EVERSANA INTOUCH’s content strategy experts, Carrie Bolin and Jesse Brown, dive into the benefits and practical steps for effective content repurposing for your brand. It’s not about duplicating content; it’s about transforming and maximizing value. By repurposing strategically, you’ll save time, engage more effectively and ..read more

In today’s crowded market, even the most compelling medical innovations risk being overlooked if they fail to stand out. Most healthcare marketers believe that the best way to break through is by way of cold, hard medical claims over creative assets such as taglines, distinctive visuals and sonic branding. However, our research suggests that these distinctive assets are crucial for brand recognition among HCPs. In other words, your brand’s distinctive assets matter as much as your brand’s clinical data. EVERSANA INTOUCH’s Strategic Planning team explored two critical questions: Do distinctive ..read more

In a recent article published by MedAdNews and PharmaLive.com, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, shares five key themes from her experience serving on the esteemed jury for the Cannes Lions Health 2024 Pharma show.  Susan delves into the innovative and impactful work celebrated at this prestigious event, highlighting the industry’s evolution towards more patient-centric and inclusive approaches.  Inclusivity and Diversity   Purpose-Led Work   Experience-Led Work   Product Innovation   Beyond the Pill  “This yea ..read more