The FinTech industry didn’t start in 2010 – Mark Hartley, Bankifi
The Financial Marketeer | News
by Paul Wood
2M ago
Listen to the podcast episode An interview with Mark Harley, Founder & CEO at Bankifi Mark Hartley has been working in the financial technology industry (not the FinTech industry, more on that later) since 1991. “Those were the days when electronic banking became a thing, prior to the internet, so stuff was done over dialup modems and using DOS as opposed to anything that was visual and client-server or UX based.” In the time that has passed since then, Mark has witnessed the emergence of digital technology and its impact on banking and business. It was along this journey that the roots o ..read more
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Google rolling out ‘helpful content update’
The Financial Marketeer | News
by Paul Wood
5M ago
A new Google algorithm update is now rolling out aimed at cracking down on content written predominantly for search engines. The so-called helpful content update is likely to be fully implemented within two weeks. A pre-announced Google update is always big news for online marketers and this one is likely to cause particularly high levels of chat with the announcement that sites deemed to have too much in the way of unhelpful content will suffer a site-wide dip in performance. Site-wide signal The new site-wide signal will mean that where detected, websites hosting a high volume of search engi ..read more
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Your Island Pension (YIP) auto-enrolment pension provider launching in Guernsey
The Financial Marketeer | News
by Paul Wood
10M ago
The States of Guernsey has announced the launch of Your Island Pension (YIP), the island’s default provider for the incoming auto-enrolment regulations, known as Secondary Pensions. Following in the footsteps of the UK’s auto-enrolment pension system, YIP will work in a similar way to how Nest Pensions has worked in the UK since its launch as an arms-length organisation in 2008. The new Secondary Pensions system launches in Guenrsey in January 2023 after delays brought on by the COVID-19 pandemic. Following a tender process run by the States of Guernsey, Sovereign Pension Services (CI) Limited ..read more
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The evolution of money: an interview with Tad Crawford
The Financial Marketeer | News
by Paul Wood
11M ago
Listen to the full interview with Tad Crawford The secret life of money Money, as a concept, is something we take for granted. Some people have lots of it, some people have very little, but fundamentally, as a society, we accept money and the role it plays in our lives. My latest guest on the podcast, Tad Crawford is the author of the book The Secret Life of Money, a book first published in 1995 but recently re-issued to cover what it calls the ‘Enduring Tales of Debt, Wealth, Happiness, Greed, and Charity‘. “At that time [the book was first written] in the early nineties, I was starting a pu ..read more
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Google to end support for the incumbent version of Google Analytics
The Financial Marketeer | News
by Paul Wood
11M ago
Google has announced that the incumbent version of Google Analytics, known as Universal Analytics (UA) will be shut down in July 2023. In a statement, the search firm announced that UA will stop processing new hits in July 2023, marking a full move to the firm’s latest Analytics product, Google Analytics 4 (GA4). UA has been the standard Google Analytics implementation since its launch in 2012 and the move to GA4 marks a significant change for companies using the product after a decade on the existing platform. Launching GA4 GA4 has been available since its launch in October 2020, however, in ..read more
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Internal marketing: an interview with Chris Wallace, InnerView
The Financial Marketeer | News
by Paul Wood
1y ago
Listen to the podcast An interview with Chris Wallace, InnerView ‘Brand alignment from the inside out’; that’s the message that is emblazoned on the homepage of InnerView’s website. The firm’s co-founder and President, Chris Wallace is my latest guest on the podcast and he speaks to me about a new topic for the show; internal marketing. “If the people who represent you, who wear your logo on their shirt and represent your brand, if they’re not aligned with what [the brand] promise is, how to behave in a way that’s consistent with that brand message, you’ve got a breakdown.” Chris begins by ou ..read more
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Amazon no longer planning to block Visa credit cards this week
The Financial Marketeer | News
by Paul Wood
1y ago
As reported in November, following a dispute between the two companies, Amazon planned to stop accepting payments from UK-issued Visa credit cards this week. The firm has now reversed this decision as part of a last-minute deal. Originally planned for Wednesday 19th January 2022, Amazon was to stop accepting payments from UK Visa credit cards, citing increased payment processing costs and a lack of progress in negotiations with Visa. In a new email to customers, Amazon now says it has suspended its plans to remove support for Visa credit cards with discussions between the two companies ongoing ..read more
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Start with the messaging: an interview with Ron Benegbi, Uplinq
The Financial Marketeer | News
by Paul Wood
1y ago
Listen to the full interview Interview with Ron Benegbi, Founder & CEO at Uplinq “Uplinq is my fifth startup”, Ron tells me as I welcome him to the podcast. Ron Benegbi is a serial entrepreneur. Having previously launched three successful (and one not-so-successful) startups, he is now well underway with launching his latest company, Uplinq. “We’ve created a technology that we’re offering to small business lenders…that enables them to make better decisions around small business lending.” To kick off our conversation, I dive straight in and ask Ron to tell me about Uplinq. “We’re not a dec ..read more
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Amazon to stop accepting Visa credit cards from January 2022
The Financial Marketeer | News
by Paul Wood
1y ago
Retail giant, Amazon has announced that it will stop accepting payments from UK-issued Visa credit cards from January in a move against the high cost of accepting payments. The move, announced via an email to customers this morning (Wednesday 17th November) confirmed that only Visa credit cards will be affected, meaning customers will continue to be able to use other credit cards and Visa debit cards. Coming into effect on January 19th 2022, Amazon said the decision was prompted by the “high fees Visa charges for processing credit card transactions”, however, the retailer conceded that the dec ..read more
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Teaching kids (and parents) about money: an interview with Will Rainey
The Financial Marketeer | News
by Paul Wood
1y ago
Listen to the podcast Interview with Will Rainey, Grandpa’s Fortune Fables “This isn’t taught in school. I’m not sure why schools don’t teach kids about starting their own businesses.” That’s the view of Gail, the main protagonist in Grandpa’s Fortune Fables, a book written by my latest guest, Will Rainey. After spending the best part of two decades working as an investment consultant, Will has now shifted focus onto financial education and teaching the next generation (as well as the adults alongside them) about finance and how to handle money. “I was actually talking to and advising some of ..read more
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