Phygital Education: Strategies for Embracing One of Marketing’s Fastest-Growing Trends
Austin Williams Blog » Financial Services Marketing
by Elliot Olshansky
1y ago
At this point, the word phygital isn’t exactly new; reports on this hybrid of physical and digital marketing go back at least five years. However, the rapid and ongoing evolution of digital technology does mean that the ways marketers can combine physical and digital techniques and experiences are constantly growing. While the future is ever changing, there are two types of phygital marketing poised to become increasingly relevant for brands across industries—particularly in finance, higher education, and healthcare—that are worth exploring: wearable technology at events and a public physical ..read more
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Are You a Pod Person? How to Tell if Podcast Ads Are Right for Your Brand
Austin Williams Blog » Financial Services Marketing
by Elliot Olshansky
1y ago
If traditional marketing channels don’t fit your product—or your budget—podcast advertising may offer possibilities you hadn’t considered. And, even if you do advertise through traditional channels, a well-placed podcast ad could augment your brand’s marketing profile.  In recent years, podcast advertising has been notable as the playground of direct-to-consumer brands, particularly newer companies. At times, it can seem like any podcast you download is likely to be sponsored by a DTC shaving brand (Harry’s, Dollar Shave Club), an upstart mattress company (Casper, Purple), or a meal-prep ..read more
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Transcending the Banking Transaction: Building Relationships During Increased Digitization
Austin Williams Blog » Financial Services Marketing
by Aaron Grant
1y ago
The COVID-19 crisis has led to an unprecedented boom in digital banking. In fact, from January 2020 to July 2020, there’s been a 67% jump in the number of US adults who consider a digital bank to be their primary bank, and 15 to 20 percent of consumers expect to bank online more often, even after the crisis has passed. And although consumers are generally happy with their bank’s digital offerings, financial institutions run the risk of their customer relationships becoming purely transactional as a result of increased digitization—giving customers and members less reason to remain loyal. Here ..read more
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5 Crucial Questions Digital Marketers Should Be Asking Themselves Now
Austin Williams Blog » Financial Services Marketing
by Nick Gaffney
1y ago
The COVID-19 pandemic has left marketers stumped. This is an unprecedented situation—we can’t consult digital marketing case studies that were conducted during global pandemics for data and guidance because there are none.  Businesses are left wondering how they should market themselves (if at all). While in most cases that answer is yes they should market themselves, there are some follow-up questions you should ask yourself to ensure your digital marketing strategy is still as solid as before the pandemic hit. Is my brand’s messaging appropriate? The fallout from tone-deaf marketing is ..read more
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What’s Your SEO Worth?
Austin Williams Blog » Financial Services Marketing
by Vincent Mattei
1y ago
In a digital world full of endless options for financial institutions, search engines are king when it comes to driving organic traffic and potential depositors and borrowers to your site. As many know, there is a ton of value in SEO and keyword research, but what is your SEO actually worth? Well, that depends. If you don’t have the right keywords on your site and you’re ranking for keywords unrelated to your business, all your SEO efforts are worth $0. Although you aren’t paying to rank for these keywords (unless you’ve hired an SEO specialist, of course), there is still monet ..read more
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Marketing to First-Time Homebuyers (From a Buyer’s Mouth)
Austin Williams Blog » Financial Services Marketing
by Erin Loeffler
1y ago
My husband and I just bought our first house and I’m not going to lie, while being a first-time homebuyer is exciting, it’s pretty stressful! This was such an important milestone and we had a lot to consider when looking for a financial institution (FI) for our mortgage. We looked at a few different lenders along the way before deciding on one for our mortgage. So, what went into our decision for the FI to ultimately earn our business? Here are the three key factors that influenced our decision—and what they can mean to your marketing: Rates. Starting with the obvious, rates played a huge ro ..read more
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Facebook’s Latest Move: Good Guy or Good Business?
Austin Williams Blog » Financial Services Marketing
by Andrew Catalano
1y ago
A few days ago, Facebook announced that it will make ads for jobs, loans and credit card offers searchable for all U.S. users. The announcement is the latest move in a years-long battle over the social media giant’s ad targeting capabilities with the American Civil Liberties Union, the National Fair Housing Alliance and other civil rights and consumer advocacy groups. Their big issue is that Facebook’s ad tools give advertisers the ability to target consumers based on age, gender, zip code, national origin and even sexual orientation. While this targeting ability is key to the platform’s appe ..read more
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Five Digital Targeting Trends Every Credit Union Should Know
Austin Williams Blog » Financial Services Marketing
by Aaron Grant
1y ago
What’s hot in digital marketing for credit unions? Quite a bit, actually. And it’s changing by the minute. But it’s not just knowing about the latest shiny object; it’s knowing what works, what’s going to help convert prospects into members—and turn memberships into lifelong relationships. That was the focus of my recent “Digital Targeting Precision 2.0” presentation at the 2019 Conference of the Marketing Association of Credit Unions (MAC). While written for the credit union marketing professionals attending the four-day conference in New Orleans, its key takeaways should prove valuable to j ..read more
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Best Practices for Rebranding Your Practice
Austin Williams Blog » Financial Services Marketing
by Lisa Liebman
1y ago
Whether you’re a law firm, an accounting practice, an architectural firm or any other type of professional service, your brand identity is your first calling card. As your business grows and evolves, its identity may need to do so, as well. If you decide that it’s time to enhance your brand, here are some best practices for how to approach its development to ensure that you land on an identity that is true to your DNA, competitively differentiating, and resonates with your audience. 1. Conduct a deep discovery. Because all marketing begins with who, it’s important to conduct research about yo ..read more
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Three Ways Millennials Are Influencing Financial Brands
Austin Williams Blog » Financial Services Marketing
by Jessica Ford
1y ago
As an older millennial, I’ve witnessed firsthand—and quickly picked up—the many time saving services offered by my bank. Mobile apps have literally changed how I (and so many others) bank: Paying bills or depositing a check is now quick and painless and running to the bank is pretty much off my boring errands list. Or is it? Capital One, knowing many millennials like me have zero interest in going to the bank, recently launched Capital One Café locations, which are more like a Starbucks than your typical bank, offering customers coffee and a place to enjoy it. This is a great idea and test to ..read more
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