How Do Financial Advisors Market Themselves? Check Out Our Top Marketing Tactics!
Indigo Marketing Agency Blog
by Indigo Team
1w ago
In today’s dynamic financial landscape, the role of financial advisors extends beyond traditional financial planning to include effective digital marketing strategies. With the industry evolving and clients becoming more discerning, its crucial for financial advisors to not only provide expert advice but also market themselves effectively. In this blog post, we answer the question “How do financial advisors market themselves?” and we explore key marketing tactics for how they can strategically position themselves in a competitive market. Organic Marketing  Creating impactful digital ma ..read more
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Do Facebook Ads Work for Financial Advisors?
Indigo Marketing Agency Blog
by Indigo Team
3w ago
These days, everyone seems to be advertising on social media. And more people are finding their go-to service professional straight from their feed. So, as a financial advisor, you may be wondering if it makes sense to invest your marketing dollars in Facebook Ads.  Perhaps you’ve tried them in the past and launched to crickets. Or maybe you’re new to the ads space altogether and concerned about your return on investment. Whichever camp you’re in, you’re likely pondering this one question: Do Facebook Ads work for financial advisors?  Get ready to uncover the truth about Facebook ..read more
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Why Niche Marketing Is Important for Financial Advisors: Unlocking the Power of Specialization
Indigo Marketing Agency Blog
by Indigo Team
3w ago
Imagine you’re deep in a crowd of strangers. It could be airport security. A music festival. Or the hotdog line at a stadium. A thousand sharpened elbows mingle past you in the human ocean. Suddenly a barely audible voice breaks through the crowd’s murmur: “Hey!” …Would you even turn to look? Would it even register that they might be speaking to you? Probably not. Now imagine the same situation, but this time the voice says something different: “Hey, [Your Name]!” Now the voice is pertinent and commanding. You’re being called out. You can’t help but turn and see what comes next. Niche marke ..read more
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Top 35 Influencers for Financial Advisors in 2024
Indigo Marketing Agency Blog
by Indigo Team
3w ago
In case you haven’t noticed, the finance world is changing fast! To stay ahead of the game, financial advisors need to link up with the brightest and best in the industry. So, here are the top influencers to watch this year. 1. Michael Kitces Reason to Follow: Unparalleled insights and thought leadership in financial planning and wealth management Michael Kitces, a legend among financial advisors, is an industry name who needs no introduction. For 2024, he’s climbed our influencer chart and is now probably THE top influencer for financial advisors thanks to his blog, Nerd’s Eye View, an ..read more
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Top 35 Influencers for Financial Advisors in 2024
Indigo Marketing Agency Blog
by Indigo Team
1M ago
In case you haven’t noticed, the finance world is changing fast! To stay ahead of the game, financial advisors need to link up with the brightest and best in the industry. So, here are the top influencers to watch this year. 1. Michael Kitces Reason to Follow: Unparalleled insights and thought leadership in financial planning and wealth management Michael Kitces, a legend among financial advisors, is an industry name who needs no introduction. For 2024, he’s climbed our influencer chart and is now probably THE top influencer for financial advisors thanks to his blog, Nerd’s Eye View, and hi ..read more
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Succession Planning for Financial Advisors: How to Plan for a Smooth Exit
Indigo Marketing Agency Blog
by Indigo Team
1M ago
If you’re anything like the financial advisors we work with, you’ve helped hundreds of clients successfully exit their businesses—and now it’s your turn. You’ve worked hard to build your legacy, and now that you’re approaching retirement, you want a smooth transition for both you and your clients.  Finding it hard to know where to start? You’re not alone: a recent Investment Planning Counsel study found that only 11% of financial advisors had a formal plan in place even though they were nearing retirement. But regardless of whether retirement is right around the corner or a few years o ..read more
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Indigo Marketing Agency Introduces an Exclusive “Indigo Advisor Club” for Financial Advisors to Grow Leads and Referrals
Indigo Marketing Agency Blog
by Indigo Team
1M ago
Innovative and value-driven, the Indigo Advisor Club offers a suite of cutting-edge marketing tools, aimed to empower financial advisors to achieve greater online visibility and client engagement. Indigo Marketing Agency, a front-runner in offering specialized marketing services to financial advisors, is thrilled to announce the launch of the Indigo Advisor Club membership. The membership, thoughtfully tailored to meet the demands of today’s digital era, helps advisors, especially those starting out or managing revenue under $250K, receive consistent and effective marketing support. Founded b ..read more
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The Benefits of Digital Marketing for Financial Advisors
Indigo Marketing Agency Blog
by Indigo Team
1M ago
Businesses and individuals keen on business and personal financial growth will constantly require the services of a financial advisor. With the current technological advancements and access to the internet, you will need to tap into the extensive online market for clients as a financial advisor. One of the best ways to expand your outreach is through digital marketing strategies. Since the digital market may be a new space for you, it is advisable to seek the help of digital marketing agencies. Apart from expanding your market reach, here are some reasons you need financial advisor digital ..read more
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Navigating the Future: Client-Acquisition Strategies for Financial Advisors in 2024
Indigo Marketing Agency Blog
by Indigo Team
2M ago
In the ever-changing world of financial advisor marketing, success boils down to embracing strategies that convert prospects, minus the old-school pushy sales pitches. Today, let’s dive deep into what makes our Total Marketing Package tick—consider it our secret sauce for catapulting financial advisors into unprecedented growth.  We’re all about positioning you as the expert, not just another salesperson. As the financial advisory game evolves, so should your strategies. That’s where our Total Marketing Package comes in, a comprehensive package crafted to not only help you adapt but th ..read more
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Financial Advisor Coaching: Advice for the Advisors
Indigo Marketing Agency Blog
by Indigo Team
3M ago
As a financial advisor, you provide valuable guidance to each of your clients. But who provides you with advice on building your business? Financial advisor coaches can work with you on following the best practices to grow your brand and connect with more clients.  Let’s discuss financial advisor coaching so you can decide whether a coach is right for you. What Is Financial Advisor Coaching?  A professional coach can help you with business development, offering guidance on such areas as: Marketing Lead generation Productivity and hiring Practice management Financial advisors fa ..read more
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