
Insight Financial Marketing Blog
41 FOLLOWERS
We cover a range of topics, including financial services, financial marketing, financial technology, retail banking and more.
Insight Financial Marketing is a leading large-scale transactional & behavioral analytics company in the financial services industry.
Insight Financial Marketing Blog
1M ago
Insight Financial Marketing_M5-6_Brochure_v2
The post IFM Company Brochure appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
Table of Contents Introduction to Financial Services Marketing The Role of Behavioral and Transactional Analytics Case Studies: Success Stories in Financial Services Marketing Digital Experiences and Customer Loyalty Targeted Marketing Strategies: Reaching the Right Audience Building Trust through Effective Marketing Campaigns The Importance of Quality Data in Marketing Decisions Conclusion: Key Takeaways for Financial Marketing […]
The post Innovative Strategies in Financial Services Marketing appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analy ..read more
Insight Financial Marketing Blog
2M ago
The banking sector faces a myriad of challenges and opportunities in today’s digital age. Customers are more informed, demanding, and have more choices than ever before. In this competitive and complex environment, banks need to find innovative ways to stand out and meet customer expectations. Insight Financial Marketing (IFM), with its unparalleled expertise in transactional […]
The post How To Use Customer Behavior Analysis in Banking appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
How many of your customers are flirting with competitors by moving their deposits or opening credit elsewhere? A recent headline from the popular financial services industry publication, The Financial Brand, “Memo to Bankers: Your Customers Are Cheating on You”, insightfully states “Even though your customers haven’t closed their account, they might be well beyond flirting […]
The post Revive Your Customer Relationships appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
The Walmart Bank As if technology giants like Apple and Google weren’t enough competition for the nearly five thousand banks and thousands of credit unions in the United States, Walmart plans to launch a “checking account” of its own. There has been much speculation over the years regarding Walmart entering the financial services industry and […]
The post Walmart Bank: Checking Accounts At Walmart? appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
Recent studies showed that 52% of consumers expect their offers to be personalized, and 62% want firms to anticipate their needs. This is excellent news for financial institutions who are looking to leverage innovative approaches to understanding their clients better while deepening their engagement. Now is the time for your FI to gain a competitive […]
The post What Does Personalization In Financial Services Mean? appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
Credit Bureaus have been a bedrock of the financial services industry for decades. Their insights on a consumer’s creditworthiness and willingness to repay a loan have proved their value a hundred-fold over the past 50 years. However, their ability to measure the creditworthiness of all persons is limited due to various reasons from the lack […]
The post Alternative Data is on the “Rise™” appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
20 years of innovation, development, and trustworthy business practices mark the milestone. IFM’s services provide financial institutions with large-scale transactional analysis and consulting identifying opportunities to help strengthen and grow their client relationships. Founded on July 16, 2002, IFM began analyzing Automated Clearing House transactions for marketing purposes and fraud detection, considered a unique capability […]
The post Insight Financial Marketing Celebrates 20th Year Anniversary appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavior ..read more
Insight Financial Marketing Blog
2M ago
As the U.S. economy slowly emerges from the impacts of COVID-19, many individuals are re-opening their small businesses, others have left corporate jobs to start businesses, and many recently retired baby boomers started micro-businesses as a way to help supplement retirement income. For traditional financial institutions, there are many opportunities to become the primary bank […]
The post New Competition For Traditional Banks Serving Small Business appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more
Insight Financial Marketing Blog
2M ago
Right now, the transactional profile of a consumer checking customer at financial institutions across the US is likely to include a P2P account with either PayPal or CashApp and a newly established Coinbase account as customers’ education and investment in cryptocurrency continues to grow. They are making regular monthly payments to a SoFi student loan, […]
The post Personalized Marketing to Bank Customers appeared first on IFM - Insight Financial Marketing | Transactional Analytics & Behavioral Analytics For Financial Services ..read more