As of Sept. 21, I’m a dad! While I’ve learned a lot about babies and the amazing way the human body functions, I’ve also learned a lot about sleep — and the lack thereof. Every new parent knows sleep becomes more precious when the little one arrives, and that’s a message the mattress industry should be using. To read or learn more, finish this article here ..read more

Football. Halloween. Leaves changing colors. Who doesn’t love fall? As the weather cools and people venture out to do their holiday shopping, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition and offer people in the local area a fun activity. To learn about these fun ideas, check out the article here ..read more

As we begin to recover from a pandemic that strained retail beyond conceivable belief – not to mention dramatically shifting shopping patterns and purchasing behavior – retailers face increasing pressure to commit to ambitious environmental and social goals. And consumers are making it clear that trite and shallow promises won’t be tolerated. They want to be part of the conversation and many are willing to open their wallets to prove it. To listen or read more, check out the rest of this article here ..read more

GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry. Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where all of those searches appear and the SKU they’re interested in — whether through Google or a company’s website. For example, if you've been trying to get into a certain retailer for years and they’re not interested, you can put this ‘magnet’ right over that retailer’s locations on your map of dealers and then show the intention within these are ..read more

Do you ever tell yourself you’re going to go to sleep at a reasonable hour but suddenly find dozens of things to do that keep you awake? If so, you may be suffering from something called revenge bedtime procrastination. To read and learn more, click here.  ..read more

By now, you’ve likely seen an article or heard a podcast about why TikTok is important to your business, and companies like Simmons — which teamed up with TikTok stars Charli and Dixie D’Amelio on a new mattress aimed at Gen Z. — know the power of the platform. But new research shows something happening that’s going to change the way companies do business on TikTok. To learn more, listen or read here.  ..read more

Everyone’s looking for the next big idea, but sometimes you need to stop and pay attention to the micro-moments. Google says these occur when people “reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something or buy something.” In 2022, nearly everyone does this multiple times a day, which makes these micro-moments extremely important for any successful business. To read or listen to more about cherishing the micro moments, click here.  ..read more

If you look at good marketing today, it’s clear that storytelling is the secret to any successful brand. But with your retail store as your brand, are you making the most of your storytelling abilities? Here’s a unique idea: Brand museums. To read or listen to more about how a bran museum could enhance your marketing strategy, click here.  ..read more

What does your pillow do all day when you’re not sleeping on it? How does it keep itself busy? Does it like its pillowcase outfit? These are all questions Dennis the Pillow answered when he recently went on the “Everything Is Alive” podcast to share his thoughts on being a pillow and what that life is like. Read or listen to more of this story here.  ..read more

When’s the last time you did an honest, thorough audit of your content marketing strategy? When it’s done correctly, content marketing is a powerful tool. But when it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels and track and measure reach and conversions ..read more