In today's era of digitalization, integrating social media into your marketing strategy is imperative for several reasons. This same concept applies to law enforcement - but why? Audience Engagement: Social media platforms provide law enforcement agencies with a direct channel to engage with the community. By regularly interacting through posts, comments, and messages, agencies can build trust, foster transparency, and address concerns effectively.   Brand Visibility: With a significant portion of the population active on social media, leveraging these platforms increases the visib ..read more

Project Profile Paradise Valley, Arizona, is a luxurious town located between Scottsdale and Phoenix, known for its picturesque landscapes, lavish resorts, and multimillion-dollar homes. It offers serene retreats with stunning views of Camelback Mountain and Mummy Mountain, world-class golf courses, upscale shopping, and gourmet dining experiences. Despite its proximity to urban centers, Paradise Valley maintains a tranquil ambiance. Epic Recruiting collaborated with the Paradise Valley Police Department to enhance its workforce and elevate its recruitment efforts. Highlighting the depart ..read more

NAVIGATING RECRUITMENT CHALLENGES Recruiting for the Juneau Police Department (JPD) presents unique challenges due to its isolated geographic location surrounded by glaciers and mountains. Accessible only by boat or plane, unfamiliarity with the area and high housing prices often deter potential recruits. Despite these hurdles, JPD offers a professional environment and strong community support, setting it apart from others. In an interview with Lieutenant Jeremy Weske from JPD, insights into their innovative recruitment strategies were revealed as well as the unique challenges the departm ..read more

In recent years, conversations surrounding police reform have become increasingly prevalent, with a significant focus on improving transparency within law enforcement agencies. One crucial aspect of this is transparency in police recruiting processes. Transparency serves as the backbone of trust-building between law enforcement agencies and the communities they serve. It is crucial to truly understand the importance of transparency in police recruiting and its profound implications for fostering accountability and enhancing community relations.  Building Trust through Transparency T ..read more

Over the past few years, we’ve seen progress in achieving gender equality across different fields, including law enforcement. But, women still face considerable hurdles during the hiring process and their policing careers. To tackle these challenges, it’s critical to take a comprehensive approach. That means understanding the barriers women encounter and implementing innovative recruitment strategies to boost diversity and inclusion within police departments. Challenges Faced by Women in Law Enforcement Recruitment: Gender Stereotypes: Traditional gender roles often portray policing as ..read more

Interview With Union City Police Department Personnel Training Supervisor Ian Hobson In a recent interview with Ian Hobson, the Personnel Training Supervisor at the Union City Police Department, we dove into the challenges, successes, and modernization efforts the department has experienced in recruiting both sworn and non-sworn personnel. From the journey of a former Police Cadet to the impact of a successful recruitment campaign, we’ll explore the intricacies of law enforcement hiring in a dynamic and evolving landscape. Meet the Personnel Training Supervisor The interview be ..read more

Recruitment always comes at a cost, but making the cost worthwhile is not always easy. I sat down with Epic Recruiting’s CEO Sam Blonder, to find out why this is true and how to make a recruiting budget extend as far as possible. Every dollar invested into recruiting should aim towards the same goal of getting qualified applicants for the open position. Blonder works to achieve this goal by following a similar recruitment plan as Fortune 500 companies. Q: Recruiting can be seen as a huge expense for law enforcement agencies, why is recruitment so expensive? A:  So I think law e ..read more

Social media and content creation are critical aspects of any marketing strategy and Epic Recruiting’s overall success. As an actively recruiting department, you must engage in social media and connect with your following. I sat down with Kelly Hajek, Epic Recruiting’s Social Media Manager, to learn about social media and how Epic utilizes social platforms to help reach qualified applicants.  Q: What does your content creation process look like? A: Typically, once I’ve selected enough content to fill out the month, I’ll use Adobe to go in and create the graphics or footage accordin ..read more

Discovery day is an important element to Epic’s overall strategy. Epic goes out to location before they start their production process to get an overall feel for the area and the department they are working with. I sat down with Epic’s CCO and Co-founder Alex Johnston to learn about everything that goes into discovery day and find out why it’s critical.  Q: Why is it important to have a discovery day before you go out to get photos and videos? A: Think in order to capture the content that is relevant to the recruiting campaign, you have to know what it is. So you know, in terms of ..read more

Google Analytics is a useful tool that anyone can use to track the success of their website. I sat down with Epic Recruiting’s Digital Marketing Manager, Brittany Winfrey, to learn more about Google Analytics and how it can help law enforcement agencies with their recruitment websites. Q: What is Google Analytics? A: Google Analytics is a free service for  websites from Google that tells you who has been on your website, what they do on your website, and where they came from. It basically just gives you any information you need to know about the journey your customers are taking on ..read more