CCG Financial Marketing Blog
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Expert articles on financial marketing, industry news and financial services trends on the Customer Communications Group Financial Marketing Blog. We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and cross-sell, working in both print and digital environments.
CCG Financial Marketing Blog
1y ago
Want stronger engagement, retention and profits from your financial services customers? Focus on growing trust in banking with these customer relationship marketing strategies that go beyond transactions.
The post 8 Ways to Grow Trust in Banking Through Customer Relationship Marketing appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
Billions of people with disabilities have difficulty engaging with traditionally designed and coded emails. These email accessibility best practices can help improve their experience — and your email performance.
The post The Marketer’s Guide to Email Accessibility appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
From bank rewards programs to building trust and offering financial guidance, we share five top strategies for creating and sustaining customer loyalty (and profitability).
The post How do banks and credit unions build loyalty? appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
The increasing interest rate environment impacts banks and credit unions with increased risk of defection for deposit and lending account customers. We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.
The post Credit Unions, Banks and Interest Rates on the Rise appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
Retail CRM stretches far beyond loyalty programs or technology. Here, we share what CRM in retail means today. Then we showcase eight examples of retailers using different CRM strategies to achieve their customer retention goals.
The post Retail CRM Examples, Strategy, Definition, Software & More appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
It’s no secret that the real estate market goes boom and bust — and mortgage portfolios tend to go with them. Unfortunately, we’re entering a bust cycle. The good news is, you can use these six mortgage marketing strategies to energize interest in your home loan products.
The post 6 Marketing Tactics for Mortgage Retention and Acquisition in Any Economy appeared first on CCG ..read more
CCG Financial Marketing Blog
1y ago
Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.
The post Best Banking Personalization Strategies for 2022 appeared first on CCG ..read more
CCG Financial Marketing Blog
2y ago
It’s no secret that the real estate market goes boom and bust — and mortgage portfolios tend to go with them. Unfortunately, we’re entering a bust cycle. The good news is, you can use these six mortgage marketing strategies to energize interest in your home loan products.
The post 6 Marketing Tactics for Mortgage Retention and Acquisition in Any Economy appeared first on CCG ..read more
CCG Financial Marketing Blog
2y ago
The more products a customer has with your bank, the more likely it is that they’ll remain a loyal long-term customer. Try these 10 tips for cross-selling products in banks to gain higher retention and profits.
The post 10 Tips: How to Cross-Sell Bank Products to Customers appeared first on CCG ..read more
CCG Financial Marketing Blog
2y ago
Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.
The post Best Banking Personalization Strategies for 2022 appeared first on CCG ..read more