Tech-Savvy Marketing Strategies  for IT Companies Marketing for IT companies has changed a lot over the past few years. Today, it’s getting difficult to sell tech solutions without connecting with people on a personal level. In the past, IT marketing was focused on features and technical specs. Companies used to highlight what their products could ..read more

How To Create an Effective Product Launch Timeline Almost 95% of new products fail during the launch phase because of poor strategic planning. So, to really make a big difference, you need a solid product launch timeline. A product launch timeline helps you plan everything, from market research to post-launch tasks. It lets you spot potential issues early, clearly define roles, and measure your launch’s success. By the end of this blog, you’ll know how to create an effective product launch timeline. So, let’s get started. What a Product Launch Timeline Is A product launch timeline is a detaile ..read more

Mid-Year Budget Check: Ensuring Your Marketing Dollars Are Well Spent As we reach the mid-year point, it’s crucial for businesses to reassess their marketing budgets to ensure they are on track to meet their strategic goals. Conducting a mid-year budget check allows for evaluation, necessary adjustments, and realignment of marketing efforts with business objectives. Based on Insight Partners’ Marketing Budgeting and Planning Playbook, here are some key considerations for your mid-year budget review. How Is My Budget Being Spent? A thorough examination of how your marketing dollars are being sp ..read more

Effective Product Marketing Strategies for Success “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. Today’s consumers connect with brands that resonate with their values and experiences. Your product might be outstanding, but without a captivating story, it won’t stand out in a crowded market. In this blog, we will share the best strategies for marketing your product that actually works. Forget about those boring, obsolete marketing textbooks. We’re talking about real, effective tactics that drive results. Introduction to Product Marketing Produc ..read more

The Strategic Blueprint for Revenue-Driven CMOs in B2B Tech Drawing from a recent post by Matt Heinz summarizing a rich discussion from the CMO Coffee Talk community on Slack, we know that Chief Marketing Officers (CMOs) continue to play a crucial role in guiding B2B organizations toward predictable, revenue-focused growth. This discussion underscores the need for a cohesive go-to-market (GTM) strategy that aligns marketing, sales, and customer success under a unified corporate vision. The Imperative of a Unified Go-to-Market Strategy A comprehensive GTM strategy is essential for B2B organizat ..read more

What is a Product Launch? Guide from Planning to Execution Product launch isn’t a spur-of-the-moment decision. It requires careful planning and strategy. Yet, despite the best efforts, many new products fail to gain traction. This guide will walk you through the essential steps of a successful product launch, from initial planning to execution. Let’s jump in and break down what it takes to launch your product the right way. What Is a Product Launch? A product launch is a company’s planned and coordinated effort to introduce a new product to the market. It includes everything from timing and me ..read more

Key Insights from Aventi’s Chicago CMO Luncheon: Navigating the Evolving Landscape of Marketing A few weeks ago, we gathered a group of innovative Chief Marketing Officers at our latest CMO luncheon in Chicago to dive deep into the current challenges and transformative strategies that are shaping the marketing world. Here are the top takeaways from our discussions: 1. Rethinking the Traditional Marketing Funnel We explored the diminishing value of traditional marketing funnels, asking whether they are losing their relevance. Instead, we explored more dynamic models like the “marketing flywheel ..read more

Go-to-Market (GTM) Strategy Step-by-Step Guide for 2024 Launching a new product or service? A solid go-to-market (GTM) strategy is your roadmap to success. It’s about knowing how to reach your target audience and achieve your business goals effectively. In this guide, we’ll walk you through a step-by-step approach to crafting a GTM strategy that delivers real results. From defining your ideal customer to optimizing your sales process, we’ll help you launch with confidence. Let’s get started! What is a go-to-market strategy? GTM or go-to-market strategy is your action plan for launching your pr ..read more

What Does a Product Marketing Manager Do? Key Responsibilities Product marketing managers are the key link between product development and the market. They ensure the product meets customer needs, craft strategies to position it effectively, and work closely with sales teams.  By keeping a pulse on market trends, they make sure your product stays relevant and competitive. In this blog, we’ll walk you through the key responsibilities and essential skills of a product marketing manager and how they contribute to a company’s growth. So, let’s get started.  What is the Role of a Product ..read more

Go-to-market (GTM) strategy Step-by-Step guide for 2024 (Part 3) Case Studies and Examples Here are some examples of how different companies successfully launched their products using go-to-market (GTM) strategies. Starbucks’ global GTM strategy Starbucks expanded internationally by partnering with local businesses and franchises. This smart move helped them fit into new markets. They adjusted their menus and sourced ingredients locally, which helped keep costs down and made things smoother. Local Partners: They worked with local companies to open new cafes, adapting to local tastes. Local Su ..read more