How to communicate the gains of your SaaS product
Kalungi » Product Marketing
by
10M ago
As a B2B SaaS content writer, you know how difficult it can be to break down a technical subject or product into bite-sized pieces for your prospects. Long story short, B2B SaaS technology isn’t always the easiest to write for, there are often many nuances to work through, including how to effectively position yourself to stand apart from your competitors.  ..read more
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Top 5 product review sites for SaaS
Kalungi » Product Marketing
by Sai Gandham
2y ago
Why are SaaS product review sites important? With a constant stream of SaaS products being released during these past few years, it can be hard for businesses to stick out amongst their competitors. As a premature or mature company you’re looking for opportunities to carve out your own niche or be at the top of your industry so that you can grow beyond your competitors. However, with so many SaaS products being released, how do customers know what the right product is for them? B2B buyers often conduct lengthy research to find the right product, and the first place they look at are SaaS produ ..read more
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Everything you need to know about SaaS ARR and MRR growth
Kalungi » Product Marketing
by
2y ago
Introduction Whether you're a CEO looking looking to grow their business or a college student studying for a test or a marketer looking to broaden their horizons, welcome to your one-stop shop for all of your B2B SaaS ARR growth questions ..read more
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How to create a persuasive customer success story
Kalungi » Product Marketing
by Sharon Huang
2y ago
What is a customer success story? A customer story is a testimonial that details your customers’ success with your product/service, explaining how your product’s key features led to customer benefits such as higher efficiency and cost savings.  ..read more
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5 Great Ways to Spend the Paid Advertising (PPC) Budget for Your B2B SaaS Company in 2022
Kalungi » Product Marketing
by Sharon Huang
2y ago
A solid paid advertising strategy is an essential element of your B2B SaaS company’s digital presence. When you build a paid ads strategy that works, you can reach your business goals by boosting brand awareness, generating leads, and increasing sales. This blog will walk you through 5 top paid ads strategies you can implement in 2022 to amp up your demand generation efforts.  ..read more
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Understanding content category creation versus differentiation
Kalungi » Product Marketing
by
2y ago
I can’t tell you how many times I’ve heard “we have no direct competitors” from a client. Sometimes, they’re right, but many times they aren’t. The reality is, it’s not that cut and dry.  ..read more
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How to use feedback to better your SaaS product and GTM strategy
Kalungi » Product Marketing
by
3y ago
One of the biggest mistakes pre-PMF (product-market fit) SaaS start-ups make when going to market for the first time with their MVP (minimum viable product) is trying to sell their product.  ..read more
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11-point checklist to build a SaaS product pricing strategy
Kalungi » Product Marketing
by
3y ago
Developing your pricing strategy for SaaS is one of the most strategic activities of the SaaS Chief Marketing Officer. Your companies SaaS pricing strategy will have a major impact on product-market fit and thus impact major pricing metrics like churn, ARPU, conversion rates and LTV. SaaS Pricing is not that different from a Software Pricing Strategy, but it has some specific angles that I'll explore in this article ..read more
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Why value-based pricing is key for SaaS companies
Kalungi » Product Marketing
by
3y ago
When was the last time you evaluated your SaaS pricing model? And this doesn’t refer to the last time you raised your prices ..read more
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10 tips to write effective B2B SaaS release notes
Kalungi » Product Marketing
by
3y ago
Many B2B SaaS businesses are not using their product release notes to their full potential. When you simply publish a technical list of your latest updates, improvements, and fixes, you have missed an opportunity to connect with and delight your current users ..read more
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