6 ways contact centers can assist with market research
Product Marketing Alliance
by Alicja Olko
4h ago
Customer preferences, competitor trends, and evolving needs - these are some market research data points that fuel smart choices and drive success. As you can imagine, gathering this information from the right audience is a time-consuming and resource-intensive hassle.  One way to efficiently go about collecting market research information is using a contact center. Read on to learn how contact centers can help you with market research and why you should use one.  What is a contact center and why should you use one for market research? Six ways contacter centers help with market re ..read more
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The road to the C-suite: Five career paths, one journey
Product Marketing Alliance
by Sean Broderick
3d ago
This article is based on Sean Broderick’s talk at the Product Marketing MisUnderstood virtual event. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard. Have you ever dreamed of sitting in the executive chair, steering the ship of a major company? If so, you’ve come to the right place. Today, we're going to chart the course from product marketing manager to the C-suite – a journey many dream of, but few complete.  The path to the C-suite is no walk in the park; in fact, only a small fraction of marketers ever rea ..read more
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Navigating career challenges in product marketing with Jeff Rezabek
Product Marketing Alliance
by Charley Gale
4d ago
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Jeff Rezabek, Director of Product Marketing at IRONSCALES.  Jeff shares his journey of transitioning into the email security industry after a layoff, emphasizing the importance of proactive learning and engaging with various teams to understand the market and product.  Key takeaways Embrace new challenges and learn intensively Jeff entered the email security industry without prior experience. He immersed himself in learning by reviewing all relevant content, engaging with differen ..read more
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Top 5 takeaways from McKinsey’s report on the importance of PMMs
Product Marketing Alliance
by Amelia Wilson
4d ago
McKinsey & Company has just dropped a bombshell report on product marketing, and we're here to break it down for you.  Their recent report, The growing importance of software product marketing managers is packed with insights that'll make every PMM's heart skip a beat. We've delved in, pulling out the key takeaways and adding our own insights. But we didn't stop there – we also reached out to the amazing PMA community to get their thoughts. So, grab a coffee and settle in as we explore McKinsey's findings, share our community's perspectives, and sprinkle in some data from our own 202 ..read more
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Unlocking sales productivity: Proven ways marketing can support sales
Product Marketing Alliance
by Aphrodite Brinsmead
5d ago
No matter the organization's size, sales and marketing should be partners. They’re both the face of the company. The world sees marketing materials on social media or the website, and all prospective buyers interact with sales collateral and hear the language they speak. Plus, importantly, sales and marketing teams are all working towards the same high-level goal: growing the business. So, what’s required to make the relationship successful? And how does marketing handle last-minute demands from sales while balancing their ‘own’ workload?  Of course, regular communication, shared objecti ..read more
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Account-based marketing on a budget: Low-cost tactics
Product Marketing Alliance
by Tanwistha Gope
1w ago
Account-based marketing (ABM) is a powerful strategy for small and medium-sized businesses (SMBs) to get the most out of their budget. It's basically a secret weapon for B2B companies, helping them succeed with their top accounts.  While some worry about the costs, starting a strong ABM program doesn't have to break the bank. You can make a big impact with ABM without spending too much. In this article, we will walk you through how to implement account-based marketing when on a budget, looking specifically at: What account-based marketing really is Three types of B2B account-based marke ..read more
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How to master international product marketing
Product Marketing Alliance
by Becky Park
1w ago
This article is based on Becky Park’s talk at the Product Marketing Summit in Austin. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard. Let's be real – most American companies struggle with international business. I'm looking at you, Amazon, as one of the very few exceptions! From the smallest startups all the way up to massive multinationals, we just keep getting it wrong when it comes to optimizing for global markets. But all's not lost! As a product marketer, you have a vital strategic role to play in helping you ..read more
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PMM charters and proof customers actually believe with Mark Huber and Alex Eaton from User Evidence
Product Marketing Alliance
by Charley Gale
1w ago
In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber and Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof. Watch on YouTube! Key takeaways Their product marketing hot takes What Mark was looking for when hiring his first product marketer Defining a PMM charter and goals when building one Developing a strong POV What makes for convincing customer proof About our guests Mark Huber, VP ..read more
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State of Product Marketing Leadership 2024 survey
Product Marketing Alliance
by Charley Gale
1w ago
Are you a product marketing leader hungry for insights to accelerate your career and elevate your team's performance? Look no further than our "State of Product Marketing Leadership 2024" report. This groundbreaking research isn't just another survey – it's a deep dive into the minds of the industry's top PMM leaders, revealing the secrets to their success. What’s in it for you? By taking our 10-minute survey, you'll contribute to a comprehensive analysis that uncovers: ? The career paths that propelled PMM leaders to the top  ? The must-have soft and hard skills for building high-perfo ..read more
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How to drive growth through a product-led referral program
Product Marketing Alliance
by Christina D. Warner
1w ago
Product-led growth (PLG) is all about crafting a product that practically sells itself. Picture this: a product packed with fantastic features, easy to use, offering clear benefits, and so engaging that users can't help but stick around and spread the word. PLG businesses thrive on the idea that their product is so irresistible that customers flock to it without needing the push of traditional marketing or sales efforts. The heart of PLG lies in giving users a taste of what your product can do before they commit to buying. It's about creating an experience that hooks them in and keeps them co ..read more
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