Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game ..read more

Molly Chapman shares insights on mastering opportunity loss analysis, combining data, automating processes, and refining strategies. Tune in for actionable advice and a real-world case study ..read more

How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out ..read more

The Product Marketing Metrics eBook The stark reality is this: without the right metrics, you're navigating in the dark. Don't let guesswork dictate your strategy. Download the Product Marketing Metrics eBook now and harness the power of data to elevate your product marketing game. Take control of your success. Your competitors are already diving in – can you afford to be left behind? Download the free eBook Already a member? Get the report (no form-filling required ?) here. Our Product Marketing Metrics eBook is your beacon of light. Here's why it's essential: ? Informed decision ..read more

The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience ..read more

Continuous improvement is what makes you stand out from other players in your respective industry and helps you engage your target audience. The preferences of your customers change over time, along with their buying behaviors and market dynamics. To survive the cutthroat competition, it’s vital to constantly improve your solutions. But how do you identify the changes that need to be made or find where there’s room for improvement? Conducting a market research survey may help. When it comes to improving your solutions, the best source of information is your current or potential customers. So ..read more

Entry-level professionals often find themselves wondering how to climb the career ladder and make their mark in product marketing.  To shed light on this crucial topic, we've gathered insights from nine leading experts in product marketing.  These industry veterans share their wisdom on what it takes for newcomers to advance, offer practical advice for those already in the trenches, and reveal the key qualities that separate successful product marketers from the rest. This article also explores valuable resources that can help aspiring product marketing managers (PMMs) enhance their ..read more

You can expect growth marketing thrown at you as one of your responsibilities during your product marketing career. When that happens, don’t be scared! I'm sharing a barebones yet practical growth playbook you can piece together by building on your product marketing exploits. There are eleven short sections, but you can add or subtract as your situation calls for. Let’s dive in.  The growth scope Start by defining the scope of your growth effort. I use the AARRR user behavior metrics as a guide. Acquisition: Initial entry points for users into your product Activation: Users recognizing ..read more

I hosted over 50 one-to-one mentorship sessions during the last year. One of the top questions is how to break into product marketing when coming from different career backgrounds.  First: if you’re struggling to make this transition, you’re not alone! All the challenges are solvable when the right direction is there.  So, if you’re strategizing about new career endeavors now, embrace the right mindset and approach to make the journey exciting.  Having been both a hiring manager and a candidate, I’ll gladly share my insights so far. So, if you’re looking for a career change, re ..read more

One of my favorite quotes ever comes from Mark Twain:  "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so."  This perfectly captures one of the biggest challenges in product marketing – especially for junior PMMs. Myths get thrown around, become ingrained as fact, and shape their worldview. Recognizing and challenging these myths can transform how we approach product marketing, leading to better strategies, more effective campaigns, and greater overall success in the marketplace. So, let's explore and bust some of the myths that ..read more