With advertising budgets cut, SEO strategy is more important now than ever before. Learn three key takeaways from the new Forrester Wave report on SEO platforms ..read more

My colleague Joe Stanhope and I have previously written about “The Future Of Enterprise Marketing Technology” and how it hinges on marketing alignment with customer experience (CX) strategies. To be successful, marketers must orchestrate personalized experiences that deliver value in their customers’ moments of need. But brands must “Align Strategy And Technology To Deliver Next-Gen ..read more

NVIDIA just announced that it plans to acquire Arm Limited from SoftBank for $40 billion. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and, thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie ..read more

When Dell Technologies completed its acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spinoff of that 80% ownership, making VMware a fully ..read more

The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only ..read more

Earth Day 2021: A Small Change Makes A Big Difference Ahead of Earth Day 2021, I recently watched the excellent David Attenborough documentary “The Year Earth Changed.” The most encouraging message is that even a small change in our habits can make a big difference to our planet. Within the first weeks of lockdown, with ..read more

Today, Forrester published a report on how “Modern Smart Applications Are Transforming Supplier Value Management” (available to Forrester clients). It explains why AI was relatively slow to reach the procurement function and also what changed to belatedly power a wave of innovation. I cite several examples, both from large SVM software suite vendors and from ..read more

Since its inception, Dell Technologies has had many achievements, of which it should be proud. Dell revolutionized the PC market, made its way into the enterprise data center business, and created the largest tech company of its time. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and ..read more

Struggling to achieve breakthrough levels of innovation? VP, Principal Analyst Ted Schadler explains how to maximize creativity through co-innovation with partners ..read more

Attackers continue to abuse trust in unique and creative ways. Have you talked with your partners about security yet? Get three tips on how to do that effectively ..read more