Upgrades of Roofing Assemblies is Smart by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note: Richard K. Olson is president and technical director for the Tile Roofing Industry Alliance. The association represents industry professionals involved in the manufacturing and installation of concrete and clay tile roofs in the United States and Canada, and works with national, state, and local building officials to develop installation techniques, codes, and standards for better roofing systems. Olson can be reached at rolson@tileroofing.org.) In gen ..read more

Asphalt Is the Right Choice for Coastal Environments by Lori Jerome, Marketing Manager, PABCO Roofing Products Ocean shores are simultaneously breathtaking and abusive. The power and beauty of coastal areas are magnets for human activity and dwellings that allow people to enjoy these unique settings. These salt-air environments are also brutal on the man-made structures that dot our magnificent coasts. The job of roofers in marine areas is a balancing act between cost, value, aesthetics, and longevity. Striking the right balance for residential and commercial roofs in these regions requires bo ..read more

Advanced Hybrid Underlayment Used in Hillsboro, Oregon by Marcus Dodson, Publisher The Orenco Gardens is an expansive and varied living community located in Hillsboro, Oregon. With over 350 units of different types, such as condominiums and townhomes, the Orenco Gardens area is a beautiful and peaceful area to live. This peace was unfortunately interrupted when the roofs on several buildings stared experiencing leaks. After being called in for multiple repair jobs, the Orenco Gardens Homeowners Association finally asked Aylwin Construction to help them do a full reroof. The final reroofing pro ..read more

2024 International Roofing Expo in Las Vegas, Nevada by Marcus Dodson, publisher The International Roofing Expo® (IRE) headed to Las Vegas, Nevada for its annual show in early February 2024 at the Las Vegas Convention Center. Attendees got a first-hand look at the newest tools, technologies, and resources available to professionals in the roofing industry. The trade show was dynamic and exciting, with roofing contractors, superintendents, foremen, architects, designers, estimators, building owners, facility managers, specifiers, CEOs, and general managers exploring all of the new tools on disp ..read more

Updated Reroof for Boys & Girls Club in Greeley, Colorado by Krissy Voss, Marketing Brand Manager, Carlisle Construction Materials, LLC It’s known as flat or low-slope roofing, but sometimes, there’s nothing flat or low-slope about it. That was certainly the case when the new Greeley, Colorado, Teen Center was renovated by the local Boys and Girls Club. The former Warnoco Roller Rink has been a staple in the Greeley community for decades. The Quonset hut-style facility has brick end walls and a barrel vault roof from side to side and was built in 1921 as part of a complex that housed a rol ..read more

Award Winning Roof Replacement in Avon, Colorado by Marcus Dodson, Publisher Heavy snows, wildfire concerns, and freezing temperatures are just some of the special challenges facing Colorado mountain homes each year. As a result, rooftops in the Rocky Mountain state must be ready to handle extreme weather conditions every day. That’s why Umbrella Roofing recommends DaVinci® Roofscapes products to their clients. “We like putting our name behind a quality product,” says Jake Borah, owner of Umbrella Roofing out of Eagle, Colorado. “Since 2001 we’ve installed more than 40 DaVinci roofs a year. Wh ..read more

The Impact of Worker Misclassification in the Construction Industry by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at Adams & Reese, LLP, is dedicated to representing the roofing and construction industries. Cotney is General Counsel for the Western States Roofing Contractors Association and several other industry associations. For more information, contact the author at (866) 303-5868 or go to www.adamsandreese.com.) With the recent change in the independent contractor rule going into effect in March 2024, it is important to understand the reasons b ..read more

Taking Precautions to Put Money Where it Matters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of the University of Portland, has been working in the roofing industry since 1993. Having held positions with EagleView® Technology Corporation, Carlisle® Construction Materials, Eco-Star, and Malarkey Roofing Products®, Ellsworth is now the founder of the roofing-focused marketing firm, HJE Consulting Group. She is also the author of “Sales and Marketing for Roofing Contractors,” a guide for small businesses in the roofing industry.) Does it matter wher ..read more

Embracing Safety as an Investment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen Zasadil spent ten years as a safety of flight operator with the United States Navy before beginning his career as a safety compliance consultant in 2009. He currently works with companies across the United States to provide OSHA compliance information, documentation, and training.) In today’s fast-paced and ever-evolving construction industry, maintaining a strong focus on safety programs is not just smart, it’s essential. Yet, even with the best intentions at hear ..read more

In collaboration with Clemson University, the Roofing Alliance has unveiled three comprehensive roofing courses tailored to offer a robust education to industry professionals of all backgrounds, experiences, and educational levels. The courses serve as excellent onboarding tools for new hires. These courses cater to a broad spectrum of roles, including office personnel, estimators, project administrators, foremen, and salespeople, ensuring inclusivity across all companies. Each course is entirely self-paced and conveniently accessible online, allowing participants to customize their learning e ..read more