B2B Enablement Podcast
64 FOLLOWERS
B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales..
B2B Enablement Podcast
2y ago
Podcast Summary
On this podcast, we'll dive into a recap of B2B sales trends in 2021. What has changed? What stayed the same? What is going to carry over and what's going to be different in 2022?
Timestamps:
[00:01:07] Our guest: Josh Wagner
Josh Wagner, Enterprise Account Executive at Shift Paradigm
Podcast: Love Selling Hate Sales
[00:01:40] What are some of the most notable changes in B2B selling in 2021?
[00:04:10] What are some success stories of companies doing it right?
[00:21:00] What are current views on the status of sales and marketing and the alignment post-2021? What are the big ..read more
B2B Enablement Podcast
2y ago
Podcast Summary
On this podcast, we'll talk about some fundamental ways that you can enhance and optimize your B2B website strategy.
[00:01:25] Our guest: Sam Moss
Sam Moss, Co-Founder of 1Click Agency
Sam's Podcast: B2B Made Simple
[00:02:25] Where do you start when you're analyzing an existing website strategy
Look at backend issues – if you don't know what's going on, it can really slow down the site.
Try not to over-complicate things. There should be a call-to-action (CTA) and it should be one of your main points.
Through your advertising, you can bring people in and then give them some ..read more
B2B Enablement Podcast
2y ago
Podcast Summary
On this podcast, John Horn, CEO at StubGroup, joins us to talk about ways to improve your reporting and execution for digital marketing.
We talk about how to use data insights on how to more effectively track your ads, increase your conversion rates, improve funnel performance, and more.
[00:01:25] Our guest: John Horn
John Horn, CEO at StubGroup
StubGroup has partnered with hundreds of clients to solve the complex questions all businesses face in the ever-changing world of digital marketing.
[00:02:10] Where do you start with digital advertising online? How do you structure ..read more
B2B Enablement Podcast
2y ago
Podcast Summary
On this podcast we talk about how to establish a culture of data inside your organization. If you're like most B2B companies, data and capturing it are likely on your mind often.
How do you apply it? How do you monetize it? For the answers to these questions and more, tune in on your favorite podcast streaming platform.
[00:01:05] Our guest: Nick Amabile
Nick Amabile, CEO at DAS42
DAS42 helps executives and managers use data to understand and improve their business, reduce the time to achieve actionable insights, and make better decisions faster
[00:02:33] What is causing and ..read more
B2B Enablement Podcast
2y ago
In this episode of B2B Enablement, we're going to be talking about video marketing and how you can use it throughout the entire journey for your customers. Whether you're looking to create content for the awareness stage of the buying cycle, or for use later in the funnel, video is a powerful tool.
Podcast Summary and Timestamps - Links and Resources Located at the Bottom [00:01:21] Introduction: Drew Franklin, Marketing Communications Manager at Altec
10+ years of experience in the marketing arena – primarily B2B and manufacturing and tech sectors
Started using video eight years ago
Communic ..read more
B2B Enablement Podcast
2y ago
Podcast Summary
Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID.
Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how others are viewing the market and what separates the leaders from the laggards.
Key Topics of the Podcast
Chall ..read more
B2B Enablement Podcast
2y ago
Podcast Summary
Sales Enablement is an important piece of any company's sales technology stack and getting started can look like a daunting task.
Companies who have implemented a Sales Enablement strategy outperform their competitors by a remarkable margin (Aberdeen Group)
In this podcast, we'll review a series of steps to get you and your team started with your journey.
Key Topics of the Podcast
Who Owns It? Build Your Team - Put the right team and leaders in charge, your team is one of the most important driving factors for your Sales Enablement strategy
Set Clear Goals & Requirements ..read more
B2B Enablement Podcast
3y ago
How to Approach Industrial Marketing the Right Way
In this episode, we discuss the story and your brand, the strategy and your tactics, and your scorecard.
[00:01:00] Introduction: Joe Mills, Business Development Manager at Element Three
In his role, Joe Mills meets with everyone that starts working with Element Three, a marketing agency laser focused on industrial clients. He has experience with everything from local businesses that are trying to expand regionally, all the way to national brands that have a footprint throughout the United States beyond. He has a wide range of perspectives on ..read more
B2B Enablement Podcast
3y ago
In this episode, Jeroen Corthout joins to discuss CRM best practices for B2B businesses and what insights you can apply in 2021.
[00:00:35] Introduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare
Jeroen Corthout is the co-founder and CEO at SalesFlare, a CRM for small businesses selling B2B. They help CRM work by automating the data salespeople normally have to input manually and then unlock that data by helping salespeople stay on top of their customers and follow-up at the right times.
[00:01:39] What are typical challenges when implementing CRM systems? How do people overcome them ..read more
B2B Enablement Podcast
3y ago
Episode Summary
This episode is all about building a sales enablement strategy and deploying it across your business! I'm joined by Lisa Neff, who is the sales enablement manager for Porex. Lisa shares a wealth of information about how to get started building your strategy, where to begin with deployment, and how to manage KPIs for success.
[00:01:15] Introduction: Lisa Neff, Sales Enablement Manager at Porex
Lisa Neff is with Porex, a company based out of Atlanta. They are a global leader in advanced porous solutions and are a member company of the Filtration Group. She has been with them for ..read more